Do you think video syndication is a good link building tactic?
-
I am creating a process & strategy for publishing videos and would like some feedback on if it is worth syndicating the videos on multiple third party sites either manually or via TubeMogul.
Currently the plan is to put the video on our main site, create a video sitemap, submit to webmaster tools so that hopefully the videos on our site show up in the SERPs. Then wait a week and syndicate on third party sites such as youtube, vimeo, viddler, etc. Are there any negative side affects?
My thinking is that some people may only see the video if it is on youtube and the other niche sites because they may search those sites for videos rather than Google/Bing. Your thoughts?
-
I'm not convinced syndication via other players is the best link building tactic because if anybody links to or embeds them they're linking to the host site and not your site.
If the aim is to let people see and talk about the content (as in, if they're likely to do a blog post or otherwise talk about your site with a link when using these videos) then it's not bad, but there will almost definitely be some leakage.
So, definitely do it for exposure, especially if you think it's the only way people will see your videos in the first place. Not the worst thing in the world if you're selling something or it's the type of content people blog about.
However, if you can host your own player (or something like Brightcove) and have a link back in the player then that's going to be better in terms of link acquisition.
-
I think your stragety is a perfect one if you put the video a) to your website and b) to video hosting pages.
Like that you get the most profit.Just try to set up a complete profile on each video platform and enter all the datas you can put in there to attract as many viewers as you can.Regarding video sitemaps which has been submitted to the Google webmaster tools - we have many positive results showing up in the vertical results of the serps and even on the main stream.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting a duplicate page NOT in Google‘s index pass link juice? (External links not showing in search console)
Hello! We have a powerful page that has been selected by Google as a duplicate page of another page on the site. The duplicate is not indexed by Google, and the referring domains pointing towards that page aren’t recognized by Google in the search console (when looking at the links report). My question is - if we 301 redirect the duplicate page towards the one that Google has selected as canonical, will the link juice be passed to the new page? Thanks!
Intermediate & Advanced SEO | | Lewald10 -
Directory links with no follow
Hi I'm researching competitor backlinks & they have a lot of directory links which are no follow - but they rank very well. Is this type of link building even allowed by google? I know they they aren't allowed followed directory links, but will no following them help with rankings?
Intermediate & Advanced SEO | | BeckyKey0 -
Link building - still effective ?
Hi, I know 70-80% of the links on Google have no-follow keyword. What I need to know is if link building by using guest posting and a combination of no-follow links through social media is still effective ? What would you suggest in terms of link building. I have read all the articles on moz and everything, but I need a personal touch on this matter. Thanks,
Intermediate & Advanced SEO | | kiraftw
Andrei0 -
Linking and non-linking root domains
Hi, Is there any affect on SEO based on the ratio of linking root domains to non-linking root domains and if so what is the affect? Thanks
Intermediate & Advanced SEO | | halloranc0 -
Why my good links disappeared from gWMT?
Hi Last night some of my good links suddenly stopped from being display displayed at the WMT list of links Any thoghts? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Linking Within Website
Hello - I have about 10 landing pages that I am focusing on ranking for and I'm doing okay. My question is should I have all these pages on a drop down menu from my home page or is the innerlinking too much? http://www.kasplacement.com
Intermediate & Advanced SEO | | ksundheim10 -
Sitewide blog link and Article links
Hi Guys I just wanted to give you all a heads up on something I adjusted recently that worked really well and wanted to ask for your own experiences on this. 1. We have a blog that adds regular content and within the blog we link from the keyword we are targeting. Standard stuff right ! We were struggling for movement on a keyword so I removed the links from the articles and added a link on the site wide blogroll. The link on the blogroll included the keyword but was a longer descriptive link. Low and behold we got a first page listing when the changed it.The change in ranking was made a few days later. I have always been given the impression that site wide isn't that great ? So explain this one . Of course there are many other factors etc 🙂 What are your experiences and thoughts on what happened here ?
Intermediate & Advanced SEO | | onlinemediadirect0 -
Competitors and Directory Links
Hi guys, wanted to get some input and thoughts here. I'm analyzing many competitor links for a specific client (even other clients actually as well) and come across a pretty heavy directory backlink profiles. has anyone here had success with directory listings? Seem many of the competitors backlinks are coming from directories. What say you?
Intermediate & Advanced SEO | | PaulDylan1