How is Google determining location for geotargeting
-
Hello,
I have a question related to Geotargeting.
Let's suppose I have a website: mysite.co.uk
As far as I understand Google will consider this site targeted for the UK and will appear on searches preferentially from the UK.What happen now if I have a person located in Spain (with a Spanish IP) and searching in Google.co.uk. Will mysite.co.uk still appear in searches?
What are the factors that Google takes into account for Geotargeting?
Thank you
-
Hi Martijn, thank you for your answer. I am basically trying to decide if I should geo-target or language target a website.
From what I understand from your answer (correct if I am wrong), if I geo-target a website for the UK, it will appear in SERP optimally not only if the searcher IP belongs to the UK, but also if the search was done from google.co.uk outside the UK.
I need to get this right, since the market I am in is rather competitive
-
Good question, there are a lot of factors that Google is taking into account but overall the answer is that it's very likely that your site will still show up in other countries if it's related to the query of the user.
Google is looking at the location of the person doing the query but also at it's language. So if you're deep in Spain but still doing English queries a lot it will easily learn that you're probably interested in English sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting accurate Geo Location traffic stats in Google Analytics - HELP
One of our clients services the US and the UK, but having looked at the report over an extended period of time we can still see that the vast majority of traffic is coming from the US. I.e. our last report for March indicated that there were over 3,000 users in the US but only 6 in the UK. We know that Google Analytics works out a user’s location based on where their IP is located and not their physical location, and that this means that the data needs to be taken with a pinch of salt as it won’t always represent what you expect. That being said, we know that the traffic figures for Europe are largely inaccurate and would like to get some more accurate stats to report on. Is there a way to do so at all within Google Analytics?
International SEO | | Wagada1 -
Which would Google prefer In my case? Country Specific TLD or SubFolders?
I'm looking for some expert advice regarding multilingual SEO domain selection. I have a basic question that I'd love some help clarifying. I'd love to know what you do if you were in my position..From the research I've done so far, although there are other options, the two best suites ways of us separating 2 languages within our site is: **Country specific TLD's. (.com & .fr) ** SubDomain Folders (.com & .com/fr) Would google prefer the power of the country specific domains & the cleanliness of the separation (Option 1)? Or would it value more the link authority sent to one main domain with languages separated by subdomains (Option 2)? **Question background details:**I am developing a website in French & English. The main target markets language at present is French.In the future however I'm sure equal if not more website users will use the English language.1) Languages on two separate TLD's (Top level Domains) for each country (.fr & .com). We already own both domains We use WPML on wordpress so it's easy to update both languages. Languages in sub folder .com (en) .com/fr (fr) Through link building, all 'link juice' will be directed to .com (across french & English). We want all our customers to land on .com/fr if they are in French speaking country.
International SEO | | FullSteamBusiness2 -
What is best practice of using google translate
Hi, I'm thinking of adding google translate to our retailing site so that we could reach more international customers. what about the pros&cons? Any experience of success of utilising it and what potential issues should I be looking at? Thanks
International SEO | | LauraHT0 -
Google suggesting a translation
Hi everybody, I notice since some months that Google when used for german language results proposes a translation next to the listing of one of my websites. When searching for english results (hl=en) it does not propose a translation! My website is clearly in german (given as target in GWMT and by meta tag). Other pages on the same domain are not treated this way by Google. No translation is proposed for all subpages of this website. Obviously, Google considers the homepage of this website english instead of german. Any fix for that? It is a *.org Wolfgang
International SEO | | wgr_strategic0 -
Same domain with different google effect seo ?
I have a domain www.abc.com for US market. Now i want to sell same services in Australia. I am thinking to buy www.abc.com.au . Because i think i will get rank more faster for .au in Australia because of .au . What do you guys suggest ?
International SEO | | afycon0 -
Mini Google Search box within organic sitelinks
I'm trying to find solid information on Google's criteria on showing a "mini Google search box" within sitelinks? Example: if you type-in "wikipedia" on Google.com, a mini search box appears within the site links. This is for organic listing not paid listing. The Google Support page on Sitelinks does not state any info on the mini google search box. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334
International SEO | | Mobies0 -
Redirecting users based on location
My site is available in EN, DE, SW, SP, FR, IT, CH and JP. However, the EN sites ranks much better than the other languages, and even when searching in another language the EN homepage is normally the result that appears. Would it be worthwhile to automatically redirect users to the site in the same language they are searching in or country they are searching from? If so, how do I go about this? Thanks!
International SEO | | theLotter0 -
How do you submit US based news on Google News US from the UK?
How do you go about submitting US news (based in the UK) to get indexed on Google News and show up in the US rather then the UK?
International SEO | | CameronT0