Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much text is recommended for a homepage?
-
I'm working with a client who is redesigning their site and the new design is very image heavy. Does anyone have any recommendations on the minimum amount of text the homepage should have so that it will rank (or at least not be penalized)?
It's a site created by a known brand, but the site itself and URL are relatively new.
Katherine
-
I like Patrick's answer and agree that you need enough words to be able to orient visitors and search engines. While there is no best practice minimum, I personally aim for at least 100 words.
-
Hi there
I added a few more resources - let me know if those work. Sorry, one of those "oh yeah!" moments after I posted!
Good luck!
-
Thanks! I'm familiar with the length of content generally (I like Neil Patel's study) but in this instance it's a homepage/magazine type format with very little text and only a few links to articles.
As a new brand I think it needs a bit of placeholder text to orient the new user, but I was just wondering if there were any studies specifically about the homepage and how much text you might need.
-
Hi there
There's no right answer for this. You'll see homepages and sites ranking with little to no content, and some with novels. If you have images on your homepage, talk to your web development team about bring the text out of the images to live on top of it so it can be crawled. Also, mind your image optimization.
I would focus more on your bounce rate - if it's high, maybe you need some persuasion. Your analytics are your best friend here. You can also test different content or layouts.
Quicksprout has some great tips as well that don't discuss the length, but how much it takes you to persuade the user - there's no "best practice" length, it's just what you need to get your point across and what you need to get the user to continue to move through the site - check it out here.
I also highly suggest this resource from SEOBlog.
You should read through this ranking factors study from SearchMetrics where they break down the average amount of text/content on pages for the first ten results, just remember that this isn't universal or gospel, your audience and what they are searching for is a unique ballgame.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 text and Header Image Overlap?
I have images with text at the top of every page on my site. But no H1 or H tags at all. I would like the text on the image to be my H1 text. But I don't want to be repetitive. What should I do?
On-Page Optimization | | Calligraphy0 -
How to fix duplicate content for homepage and index.html
Hello, I know this probably gets asked quite a lot but I haven't found a recent post about this in 2018 on Moz Q&A, so I thought I would check in and see what the best route/solution for this issue might be. I'm always really worried about making any (potentially bad/wrong) changes to the site, as it's my livelihood, so I'm hoping someone can point me in the right direction. Moz, SEMRush and several other SEO tools are all reporting that I have duplicate content for my homepage and index.html (same identical page). According to Moz, my homepage (without index.html) has PA 29 and index.html has PA 15. They are both showing Status 200. I read that you can either do a 301 redirect or add rel=canonical I currently have a 301 setup for my http to https page and don't have any rel=canonical added to the site/page. What is the best and safest way to get rid of duplicate content and merge the my non index and index.html homepages together these days? I read that both 301 and canonical pass on link juice but I don't know what the best route for me is given what I said above. Thank you for reading, any input is greatly appreciated!
On-Page Optimization | | dreservices0 -
Background Images and ALT text
We pretty much exclusively use background images for our sites. How do I add in alt text? I tried a Google search for this issue and the best answer I could find was "Use the 'title' tag in the containing div", but that was from 2010. Is there a better way to do it? And no, we're not going to switch to using standard images, because background images are way more slick for UX.
On-Page Optimization | | MichaelGregory0 -
Does Bolding Text Have Any Impact on SEO?
Someone told me it does but I thought that was old school way of thinking. Any thoughts?
On-Page Optimization | | tryfantasy1 -
Can "window.location" javascript on homepage affect seo?
Hi! I need to add a splashpage to my wordpress site. I use "window.location" javascript on the homepage to redirect on the splashpage (controlled by cookie to redirect only for the first access). Can this technique affect the SEO on homepage? Thanks in advance!
On-Page Optimization | | StudioCiteroni0 -
Target keywords on homepage or sub page?
Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?
On-Page Optimization | | timscullin0 -
HAVING A POPUP WINDOW ON HOMEPAGE AFFECTS SEO?
Good evening, I currently have a blog that uses a popup window after 15 seconds that is used to add visitor to my newsletter. My question is : Does it have a negative effect in SEO? Thanks in advance Maria Jesus
On-Page Optimization | | goperformancelabs0 -
Should I use bold for the first few sentences of a text?
I would like to know if anyone knew if the relevance of a page changes if I bold the first few sentences. Our journalist wants to bold the first few sentences in every article to make it easier to read, how does that affect SEO?
On-Page Optimization | | mtueckcr0