Recovery Question

[BSC]

Hello everyone, hopefully the community can help me, and offer some advice. I sell sporting good products on a custom ecommerce platform, and after one of google's first algorithm updates my organic traffic took a dive. I've been in contact with SEO companies offering their service to help with fixing the issue, and getting my traffic back to where it was before the updates, but they are charging so much, and I can't afford to pay at this time. My buddy told me about Moz, so I signed up for the 99.00 a month plan to see what I can do on my own.  So my question to the community is where do I begin.  Should I attempt to go at this myself, or use a company to help me with my recovery.  Has anyone used TDM Triangle direct media?

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Thank you penguin is what I can see that affected the rankings, so what's the next step?

Thank you for your help.

[BSC]

No penalties from google, but the dive started in April of 2012.  Thank you for the link I can see a few updates during this time, so I will start from there.  Thank you

[gazzerman1]

Here is a great tool to get you started

http://barracuda.digital/panguin-tool/

Lets find out what happened and where then we can help you move forward!

[ClaytonJ]

Firstly when you say your site was hit by a google update, what was the date/time of the decrease? and how much of a decrease?  The below link may assist.

It is important to know which update has effected your site.  But as importantly you need to verify it has actually been hit. As it will depend on what "rules" you have breached to what actions you take.

If I was you I would first work out where you sit on the penalty scale and what needs to be done before approaching anyone. Be appropriately armed with the right information.

https://moz.com/google-algorithm-change