Best Practice for Inserting Keywords into Title Tag?
-
Hello Fellow Mozers I am looking to open a discussion for my question. I will give an example to clarify things.
I have a keyword I want to rank "London Luxury Apartments" Which title would be best or what would you suggest in addition to the titles below:
Option A) London Luxury Apartments | Luxury London Apartments | Brand Name
Option B) London Luxury Apartments | Luxury Apartments in London | Brand Name
Option C) London Luxury Apartments | Luxury Apartments for Sale in London | Brand Name
Any other option not displayed above that you have extensively tested and know it works.
Have in mind the following :
I am aware of the 55 character limit so lets not make this discussion about the character Limit. I want to keep the discussion on the Keyword Format and Keyword Logic of using the same keyword just in a different order.
The above is just an example in order to best illustrate what I wish to talk about.
Round one... Begin!!
-
A strong DA. Are you ranking for those keywords already? or are you building a new page?
-
That is some great advice thank you.
The site is not that old i.e only went live about 3-4 years ago. The DA is 40 at the moment.
-
Nicos
A couple of things. The 5 reasons why people click on a typical SERP in order are:-
Page Rank
Brand
Title
Description
URL
The Title is far more important to clickability than the description. Not suggesting disregard the description as it is important as well - where you have fun and place your CTA. When targeting traffic it is always best to take a "beach head" first. Most people go to Semrush or Adwords - and choose the word with most traffic and target it - and then never rank for it. Because it is too competitive. If your website has a high DA do what you are doing - if it is a start-up then slow down - take a beach head. It might be "Luxury Apartments Chelsea" instead .
Next question what is your DA? ie is over 25?
-
Very constructive answer and a good way to kick things off. I thank you.
In response to your question I am selling. But obviously if i add something like "Buy / sell luxury apartments in London" in the title then Search volume of that keyword is considerably lower than simply the search intent of "Luxury London Apartments" Yes I realize the traffic would be much more relevant thus increasing my CTR thus rankings for that keywords however What if the client had a "hard on" for that particular keyword.
Also I realize the options listed might in fact seem a bit spammy and will agree that I am mostly thinking SEO and not Clickability Factor however I find that when i did a small research some time ago it seems that most people actually decide whether or not to click on the site by looking at the description. Simply because they are already assured that Google will already serve them the most relevant results either way so they dont have to go through the process of looking at the page titles to decide rather than the description. If that makes sense?
-
It is actually not a character limit - it is a pixel limit for the title. 512 pixels and then it truncates. ie WW's are a problem and II's are great.
On which one to choose.
They all look a bit spammy. There is an SEO -v- Clickability factor. You are thinking SEO not clickability. Recommend you consider both.
The question I have is are you Leasing or selling or both? What query are you answering to the consumer?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices around translating quotes for international sites?
I'm working on a site that has different versions of the same page in multiple languages (e.g., English, Spanish, French). Currently, they feature customer testimonial quotes on some pages and the quotes are in English, even if the rest of the page is in another language. I'm curious to know what are best practices around how to treat client quotes on localized languages pages. A few approaches that we're contemplating: 1. Leave the quote in English and don't translate (because the customer quoted doesn't speak the localized language). 2. Leave the on-page quote in English, but provide a "translate" option for the user to click to see the translated version. The translated text would be hidden until the "translate" button is selected. 3. Go ahead and translate the quote into the local language. Appreciate your thoughts, thank you!
Local Website Optimization | | Allie_Williams0 -
Should I avoid duplicate url keywords?
I'm curious to know Can having a keyword repeat in the URL cause any penalties ? For example xyzroofing.com xyzroofing.com/commercial-roofing xyzroofing.com/roofing-repairs My competitors with the highest rankings seem to be doing it without any trouble but I'm wondering if there is a better way. Also One of the problems I've noticed is that my /commercial-roofing page outranks my homepage for both residential and commercial search inquiries. How can this be straightened out?
Local Website Optimization | | Lyontups0 -
I want to rank a national home page for a local keyword phrase
Hello - We are a nationally available brand based in Denver, CO. Our home page currently ranks #8 (used to be 5) for "real estate photography in Denver" -- I want to improve this ranking, but our home page is generalized and not geared toward Denver, CO but to all of our markets. I'm trying to troubleshoot this and have a few ideas.... I would love advice on the best route, or a different route altogether: Create a Denver-specific page -- _will that page compete with my home page that is already ranked in the top ten? _ Add the keyword phrase in the image alt attribute Add keyword phrase into the content - need to make sure that viewers realize we are national I already updated the meta description to say "real estate photography in Denver and beyond"
Local Website Optimization | | virtuance_photography1 -
What is the best way to differentiate and optimize two similar websites's SEO?
What is the best way to differentiate and optimize two similar websites's SEO, having in mind that they do not produce content?
Local Website Optimization | | EmmaGeorge0 -
Company with different branches: Generic Keywords & Localized Keywords: Best practise?
INITIAL SITUATION: We offer a branded product/service in different cities. We have different contact pages for every city (—> basically just a form and a map, i.e. 100% SHALLOW). GOAL:
Local Website Optimization | | Cesare.Marchetti
We would like to rank for the branded keyword only (—> more generic search intent) but as well as for branded keyword + cities (—> more transactional search intent) combinations. REMARK: It would make little sense in my opinion to develop the individual contact pages (for every city) to „full“ pages with real content as there isn’t really specific content for the differenct cities to add. OPTIONS:
1) HOME page: target for the branded keyword CONTACT pages (one for each city): target for the branded keyword + city name HOME page: target for the branded keyword + all the city names CONTACT pages (one for each city): : NO keyword targeting at all HOME page: target for the branded keyword + different city names CONTACT pages (one for each city): target for the branded keyword + city name Add CANONICAL tag to main page ???!!!??? What is best practise? What would you recommend? Is there another solution? I really would like to know your opinion. Thanks a lot for your hints in advance.
Cheers,
CesareBearbeiten0 -
Best Practices: Different Phone Numbers on the Same Website
Since 2006 www.nyc-officespace-leader.com has promoted my commercial real estate brokerage business. I have been the sole broker listed on the site. As a result, the same phone number has appeared consistently throughout the site. Now I will be adding a colleague to the site (in addition to me) and I am struggling with how to best display my colleague's phone number. The 2nd broker will be adding property listings and blog posts. It was agreed that my phone number would be replaced by my colleagues phone number on his listings and blog posts. Pages that existed before would remain with my phone number. The idea being that leads generated by the 2nd broker's new content get directed to him rather than me. My concern is that having a new phone number listed will introduce an inconsistent phone number and harm our local SEO. I have read that it is absolutely critical that NAP (name, address, phone number) must be 100% consistent otherwise it can cause harm search engine ranking. What are best practices for displaying different phone numbers for different personnel on the same website without harming local SEO efforts? This situation is certainly common, so I would think there must be some work arounds. I have seen "Contact" icons that when clicked show phone numbers. Is there any standard solution for this issue that keeps NAP data consistent? Also, what if we keep the same number in the header but use different numbers in other locations? Is the header a location where we should be extra careful to display the same phone number? Thanks,
Local Website Optimization | | Kingalan1
Alan Rosinsky
Metro Manhattan Office Space, Inc. An example of inconsistent listing pages are: -http://www.nyc-officespace-leader.com/listings/386-w-38th-street-office-lease-2370sf
(Broker "#2) -http://www.nyc-officespace-leader.com/listings/329-545-eighth-ave-office-lease-525sf
(myself) An example of inconsistent blog pages are: -http://www.nyc-officespace-leader.com/blog/the-tech-explosion-impact-on-chelsea-2
(Broker "#2) -http://www.nyc-officespace-leader.com/blog/office-space-build-out-cost
(myself)0 -
Local Search Location Keyword Use
Hello. Whats the best way to approach the use of location phrases within the page content itself? Say your based in a large city but also work in smaller surrounding areas, would you target the main location i.e. "London" on the home page and the main product/service pages directly. Or would you leave this all to deeper pages where you can more easily add value? I can imagine that the inclusion of the location i.e. "London" might compromise the quality of the writing. And put off the users from other locations. For example on the Home Page if your targeting:
Local Website Optimization | | GrouchyKids
Keyword: Widgets
Location: London Widgets in London and Beyond For the best Widgets in London come to... And for a key product or service page if your targeting:
Keyword: Car Widgets
Location: London Car Widgets London and Beyond For the best Car Widgets in London come to... On deeper pages its going to be easier to make this work, but how would you approach it on the main pages and homepage? Hope that all makes sense?0 -
What is the best type map for local SEO?
Hi mozzers, Can someone tell me which type of map is best when embedding it into your service pages? or any map is good enough? Why? Thanks guys!
Local Website Optimization | | Ideas-Money-Art0