How to consolidating my domains to the .com
-
Hey Mozers,
Just watched Rands white board friday about consolidating domains https://moz.com/blog/rebrand-or-redirect-my-site-consolidate-multiple-sites-whiteboard-friday
I would like to consider looking at consolidating my cctld's zenory.co.nz and zenory.com.au over to zenory.com I have been told by our previous seo guy to go international eg. target USA, NZ and Australia. Consolidate into 1 website (your .com), and separate your website into different subfolders for each target country zenory.com/us/, zenory.com/au/, zenory.com/nz/. If I'm not really writing country specific content for the blog I could just keep 1 blog at zenory.com/blog/
Can anyone recommend a guide around the technical side of how to apply these changes without causing issues? Our website is custom built with wordpress being the blog.
Any advice will be much appreciated
Cheers
-
Hi Highland,
Thank you so much for your input here. I actually wondered if it applied if it applied to me because I had one brand across all 3 domains. The reason why we established it this way was because it does send better signal to our local customers and in that case we are ranking quiet well for competitive keywords in Australia and New Zealand. The USA domain is quiet slow at the moment, but I'm sure that is because it is a lot steeper.
One thing that stood out in Rands video was the content and the audience overlap. Content is the same for all three and our audience is the same for all 3.
-
That's actually bad advice. Go back and look at the Whiteboard link you posted again. In Rand's case, he's talking about multiple disparate domains. In that case, rebranding to one domain makes a lot of sense, especially if you can get a better TLD to rebrand under.
In your case, you already have a brand and you have multiple ccTLDs. That is a good thing, not a bad one. ccTLDs send a localization signal and Google is more likely to rank you well in a localized search with one. Additionally, it sends a signal to your local customers that you have a local site. Finally, you can copy as much content as you want between domains (provided you properly localize it, inasmuch as you can localize English sites).
If you are still bent on moving, a 301 redirect is the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will Google deal with the crosslinks for my multiple domain site
Hi, I can't find any good answer to this question so I thought, why not ask Moz.com ;-)! I have a site, let's call it webshop.xx For a few languages/markets, Deutsch, Dutch & Belgian, English, French. I use a different TLD with a different IP for each of these languages, so I'll end up with: webshop.de, webshop.nl, webshop.be, webshop.co.uk, webshop.com & webshop.fr They all link to eachother and every subpage that is translated from the other site gets a link as well from the other languages, so: webshop.com/stuff links to webshop.de/stuff My main website, webshop.com gets links from every other of these domain which Open Site Explorer as well as Majestic SEO sees as an external link. (this is happening) My question. How will Google deal in the long-run with the crosslinks coming from these domains? some guesses I made: I get full external links juice (content is translated so unique?) I get a bit of the juice of an external link They are actually seen as internal links I'll get a penalty Thanks in advance guys!!!
White Hat / Black Hat SEO | | pimarketing0 -
Removing/ Redirecting bad URL's from main domain
Our users create content for which we host on a seperate URL for a web version. Originally this was hosted on our main domain. This was causing problems because Google was seeing all these different types of content on our main domain. The page content was all over the place and (we think) may have harmed our main domain reputation. About a month ago, we added a robots.txt to block those URL's in that particular folder, so that Google doesn't crawl those pages and ignores it in the SERP. We now went a step further and are now redirecting (301 redirect) all those user created URL's to a totally brand new domain (not affiliated with our brand or main domain). This should have been done from the beginning, but it wasn't. Any suggestions on how can we remove all those original URL's and make Google see them as not affiliated with main domain?? or should we just give it the good ol' time recipe for it to fix itself??
White Hat / Black Hat SEO | | redcappi0 -
Changing domains from .net to .com after 7 month of traffic loss.
We are in business since 2005 and we always used the .net version as it was the only one available when we started. In about 2007 we bought the .com version to the person who owned it but we kept using the .net as customers were already used to that version. In January we started to see a SE traffic loss, not to mention being outranked by several sites (95% of those site spammers). We had no manual penalty but it could be an algorithmic, we are not sure if we even have some sort of penalty or is just that our niche is too spammed. We are now considering moving the site to the .com version as all our tries of increasing and regaining our ranks were useless (backlink cleanup, disavow tool usage, excellent link building, excellent content creation and social interactions). Our DA and PA are both higher that any of the other ages ranking on top. We have about 3k pages indexed. What do you guys think? Should we move the site to the .com? (note that the change is ranking-wise, not in terms of branding). And if we do, should we 301 all pages? or rel=canonical to avoid a possible "penalty flow" to the other domain? Note: for years, the .com version was/is 301 to the .net one. Thank you all!
White Hat / Black Hat SEO | | FedeEinhorn0 -
Link Farms and The Relationship between 2 domain with a 301 Redirect
I have an interesting scenario: Domain A was worked on by a disreputable SEO company off shore. The owner of Domain A came to me for my assistance and evaluation on how the off shore company was doing. I concluded that he should terminate the relationship immediately. One of the bad things they did was register Domain A with a LOT of link farms. I started working on a new site that eventually we decided to go with Domain B (a better, but totally related domain name to Domain A). I added a nice new site and had my client write clean, relevant information for it. We've done all legitimate, above ground by-google's-recommendation SEO for Domain B. I have a series of 301 redirects from Domain A to Domain B. Since April 24th, organic search results have plummeted. I see many incoming links via Webmaster Tools as the massive link farms, but those link farms have Domain A in their databases, not Domain B. My question: is Domain B inheriting the link juice from Domain A insofar as the incoming links are showing up in Webmaster Tools as directly related to Domain A? Should I sever the ties with Domain A altogether? Thanks.
White Hat / Black Hat SEO | | KateZDCA1 -
Attracta.com / "weekly submissions to top 100 search engines"
I recently received an offer from Attracta.com because I have a hostgator account. They are offering different levels of service for submitting xml sitemaps on a weekly basis. Is this a good idea? Thanks for your feedback! Will PS see graphic: Screen%20Shot%202012-02-08%20at%2010.06.56%20PM.png
White Hat / Black Hat SEO | | WillWatrous0 -
Anyone else noticing that their expired domains have lost PR?
A while back I experimented with buying some expired domains that had some PR. I built a small website on each and created content with anchor text that linked back to my main site. For one of my sites I noticed a significant drop in rankings this week. At first I thought it was because of the latest Panda update. But, the drop was slow, not sudden like most Panda hits have been. Then, I noticed that some of my previously purchased domains that had held their PR for quite a while are now PR N/A. I'm guessing that the latest algorithm change caught on to what I was doing. Probably what I was doing was grey hat. I honestly think that every SEO goes through a period where they try out some grey or even black tactics. This makes me even more desiring to be completely White hat now....and build links that are going to last. I was just wondering if any of you guys have experienced anything like this this week? Would love to hear your thoughts. EDIT: A second question - What would you guys do with these domains? They're still in the Google index so they're not penalized, likely just stripped of PR. Would you scrap them completely? Remove the links back to my sites? Do nothing?
White Hat / Black Hat SEO | | MarieHaynes2 -
Auto-link inside your own site to the same domain is white-hat?
Hi, I am using a plugin in wordpress that make auto link for some certain keywords in my site suppose: My site is example.com My important keyword is: sample and across the domain example.com through out the content if there is the word: sample it is linked automatically to example.com I like your opinion about this practice, if it may carry any kind of punishment by SEs? Thanks.
White Hat / Black Hat SEO | | Pooria0
