With Panda, which is more important, traffic or quantity?
-
If you were to prioritize how to fix a site, would you focus on traffic or quantity of urls? So for example, if 10% of a site had thin content, but accounted for 50% of the traffic and 50% of the site had a different type of thin content but only accounted for 5% of organic traffic, which would you work on first? I realize both need to be fixed, but am unsure of which to tackle first (this is an extremely large site).
Also, I am wondering if the simply the presence of thin content on a domain can affect a site even if it isn't receiving any traffic.
-
I would focus on the thin content that accounts for 50% of your traffic. From what I've seen Panda update may consider what visitors do when they get to your site, ie; high bounce rates, low page views, etc can negatively effect rankings. Focus on the pages that already get traffic and improve their experience and Google will reward you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spike then Drop in Direct Traffic?
We've been doing some SEO work over the last few weeks and earlier this week we saw a large spike in traffic. Yay we all thought, but then yesterday the traffic levels returned to pre-celebratory levels. I've been doing some digging to try and find out what was different Monday and Tuesday this week. Mondays are usually big traffic days for us anyway, but this week was by far the biggest, and Tuesday was even higher still, our best day ever. After some poking, I found that the direct traffic followed the same pattern as our overall traffic levels (image attached). The first spike coincides with an email we sent out that day, but the later spike we just don't know where it came from? I understand loosely that direct isn't easily traceable, but can anyone help us understand more about this second spike? Thanks! ayqL2wi
Intermediate & Advanced SEO | | HB170 -
Can a website be punished by panda if content scrapers have duplicated content?
I've noticed recently that a number of content scrapers are linking to one of our websites and have the duplicate content on their web pages. Can content scrapers affect the original website's ranking? I'm concerned that having duplicated content, even if hosted by scrapers, could be a bad signal to Google. What are the best ways to prevent this happening? I'd really appreciate any help as I can't find the answer online!
Intermediate & Advanced SEO | | RG_SEO0 -
Emergency duplicate of website due to DNS failure - how to minimise loss of search engine traffic?
Hi, Our client has had a disaster with their domain name registrar, where the DNS settings have been reset and it looks like the registrar won't be able to re-instate the DNS settings for four days time. This is a nightmare for lost business whilst the site and emails are offline. As a fallback, we've setup a copy of the client's website at an alternative domain name so that people can be directed there in the meantime via Facebook posts, etc. Is there anything you would recommend we do in the meantime to minimise the loss of traffic from search engines, and loss of reputation with Google? eg. using Google webmasters to tell Google about the change of address? Thank you.
Intermediate & Advanced SEO | | smaavie0 -
How can this site rank post panda/penguin?
I am doing link building for an adult dating comparison website. One of the main competitors though, having checked their backlink profile have anchor text that is not varied at all. In fact many, many links that are all the same. How can they possibly rank in the post panda/penguin era? In fact they're at number 2! The site is an adult site and it www.f hypen buddy.co.uk if anyone wants to runa backlink check on OSE. Any help greatly appreciated!
Intermediate & Advanced SEO | | SamCUK0 -
How to compete with duplicate content in post panda world?
I want to fix duplicate content issues over my eCommerce website. I have read very valuable blog post on SEOmoz regarding duplicate content in post panda world and applied all strategy to my website. I want to give one example to know more about it. http://www.vistastores.com/outdoor-umbrellas Non WWW version: http://vistastores.com/outdoor-umbrellas redirect to home page. For HTTPS pages: https://www.vistastores.com/outdoor-umbrellas I have created Robots.txt file for all HTTPS pages as follow. https://www.vistastores.com/robots.txt And, set Rel=canonical to HTTP page as follow. http://www.vistastores.com/outdoor-umbrellas Narrow by search: My website have narrow by search and contain pages with same Meta info as follow. http://www.vistastores.com/outdoor-umbrellas?cat=7 http://www.vistastores.com/outdoor-umbrellas?manufacturer=Bond+MFG http://www.vistastores.com/outdoor-umbrellas?finish_search=Aluminum I have restricted all dynamic pages by Robots.txt which are generated by narrow by search. http://www.vistastores.com/robots.txt And, I have set Rel=Canonical to base URL on each dynamic pages. Order by pages: http://www.vistastores.com/outdoor-umbrellas?dir=asc&order=name I have restrict all pages with robots.txt and set Rel=Canonical to base URL. For pagination pages: http://www.vistastores.com/outdoor-umbrellas?dir=asc&order=name&p=2 I have restrict all pages with robots.txt and set Rel=Next & Rel=Prev to all paginated pages. I have also set Rel=Canonical to base URL. I have done & apply all SEO suggestions to my website but, Google is crawling and indexing 21K+ pages. My website have only 9K product pages. Google search result: https://www.google.com/search?num=100&hl=en&safe=off&pws=0&gl=US&q=site:www.vistastores.com&biw=1366&bih=520 Since last 7 days, my website have affected with 75% down of impression & CTR. I want to recover it and perform better as previous one. I have explained my question in long manner because, want to recover my traffic as soon as possible.
Intermediate & Advanced SEO | | CommercePundit0 -
Traffic from twitter
Regarding traffic from twitter, I want to track this url - http://www.ultraseo.com/white-hat-vs-black-hat/ and generated the following URL using URL builder - http://www.ultraseo.com/white-hat-vs-black-hat/?utm_source=Twitter&utm_medium=Social%2Bmedium&utm_campaign=seo Should i now pass it through a URL shortener bitLy or googles own. and tweet it. Is this what i should do ? Please reply ... where will i get a report in GA ( under which heading ? )
Intermediate & Advanced SEO | | seoug_20050 -
How important is adding Google Analytics for SEO?
Ann Smarty mentions in a post (http://www.searchenginejournal.com/200-parameters-in-google-algorithm/15457/) the addition of Google Analytics adds SEO value. We have a different analytics tool, do you think it is necessary to add Analytics? How important do you think it is?
Intermediate & Advanced SEO | | nicole.healthline0 -
Blog - on the domain or place on separate site, now that Panda ranks for bounce, TOP, depth of visit
Over 10 years ago, we decided to run our blog external to our main website. contrary to conventional wisdom then, we thought we’d have more control/opps for generating external anchor text links, plus working in a bona fide blog software environment (WP). As we had hoped, the blog generated alot of strong inbound links, captured inbound links of it own from other sites and I think, helped improve our SERPs and traffic. Once the blog was established and with the redesign of the website, we capitulated, and finally moved the blog onto the main domain. After reading a number of pieces on Panda and the new reality of SEO, sounds like bounce rates (in particular), time on page, and other GA measures may have a more profound influence on google rankings now. Given that blogs are notoriously for high bounce rates (ours is), low time on site, depth of visit, seems logical that it adversely affects our site averages for the main domain). Is it time to re-consider pulling our blog off the main domain to reassert the ‘true’ GA measures of the main domain? I guess it still gets down to the question... is the advantage of all the inbound links to the blog on the main domain of greater value than moving the blog off-site and reasserting better 'site stats' for google's pando algo? Thanks.
Intermediate & Advanced SEO | | ahw0