Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
-
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2.
Does anyone have any advise about the best information to have in the H1 and H2
-
You have some great responses so far, and I wanted to add one additional thought. Header tags are really important for screen readers. When in doubt about the best way to use page elements, I tend to think to myself about what would be the best case for Accessibility. The answer is usually one of your top options for search optimization also.
-
Yes, I agree with those responses. The other thing to consider is that H1 tags should be specifically descriptive of the page that they are on. If you have the same H1 on every page (company name) you are not giving search engines any extra clues to what the page is about. (Also H2 and below can be useful in structuring your page, but are not big ranking signals.)
-
Hi Li,
I'm completely agree with Umar's suggestion.
To know more how to use Heading tag in SEO perspective please read this @ http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/
Hope this helps.
Thanks
-
Hey Li,
Thanks for posting the question. The heading structure usually go something like this,
<``h1``>Main Headingh1>` `<h2>Secondary Heading 1`h2>h3>Sub-section of the secondary heading 1`h3``>``````In your case, I'd suggest you to go with your main "Service/Product Name" with your brand name at the page title (it's a common practice) And in H1, you can use your main service/product name.
The heading tags are used to represent different sections of web page content and they have the impact on both the SEO and usability of your site. So do use them where they should be placed and do not stuff them with the keywords.
Hope this helps!``
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Taxonomy question - best approach for site structure
Hi all, I'm working on a dentist's website and want some advice on the best way to lay out the navigation. I would like to know which structure will help the site work naturally. I feel the second example would be better as it would focus the 'power' around the type of treatment and get that to rank better. .com/assessment/whitening
Intermediate & Advanced SEO | | Bee159
.com/assessment/straightening
.com/treatment/whitening
.com/treatment/straightening or .com/whitening/assessment
.com/straightening/assessment
.com/whitening/treatment
.com/straightening/treatment Please advise, thanks.0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Should brand/company be included in meta title?
Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms. Any thoughts?
Intermediate & Advanced SEO | | seoman100 -
Page Title shown in SERPS not the same as
Hi all, I'm trying to get a homepage to rank for a certain term, but the page keeps showing up in the SERPS with the "Brand Name: Keyword" when I have written it as "Keyword - Brand Name" in the <title>tag. I can't even see "Brand Name" Keyword" in the code of the page so I don't know where Google is pulling this from? </p> <p>I have <meta name="robots" content="noodp,noydir"/> on the page.</p> <p>I'm running Yoast and have removed the Brand from the Site Name and the Page Title for the homepage is "Keyword - Brand Name" in WordPress. I've changed the meta description so I can see the page has been crawled and re-indexed as the new meta description is showing in the SERPs</p> <p>Any idea, where Google is pulling this Page Title from and how I can get it changed to read the actual <title> tag? Or is there something I need to change in WordPress?</p> <p>Thank you!</p></title>
Intermediate & Advanced SEO | | Marketing_Today0 -
Should I use **tags or h1/h2 tags for article titles on my homepage**
I recently had an seo consultant recommend using tags instead of h1/h2 tags for article titles on the homepage of my news website and category landing pages. I've only seen this done a handful of times on news/editorial websites. For example: http://www.muscleandfitness.com/ Can anyone weigh in on this?
Intermediate & Advanced SEO | | blankslatedumbo0 -
Adding hreflang tags - better on each page, or the site map?
Hello, I am wondering if there seems to be a preference for adding hreflang tags (from this article). My client just changed their site from gTLDs to ccTLDs, and a few sites have taken a pretty big traffic hit. One issue is definitely the amount of redirects to the page, but I am also going to work with the developer to add hreflang tags. My question is - is it better to add them to the header of each page, or the site map, or both, or something else? Any other thoughts are appreciated. Our Australia site, which was at least findable using Australia Google before this relaunch, is not showing up, even when you search the company name directly. Thanks!Lauryn
Intermediate & Advanced SEO | | john_marketade0 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101