Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
-
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2.
Does anyone have any advise about the best information to have in the H1 and H2
-
You have some great responses so far, and I wanted to add one additional thought. Header tags are really important for screen readers. When in doubt about the best way to use page elements, I tend to think to myself about what would be the best case for Accessibility. The answer is usually one of your top options for search optimization also.
-
Yes, I agree with those responses. The other thing to consider is that H1 tags should be specifically descriptive of the page that they are on. If you have the same H1 on every page (company name) you are not giving search engines any extra clues to what the page is about. (Also H2 and below can be useful in structuring your page, but are not big ranking signals.)
-
Hi Li,
I'm completely agree with Umar's suggestion.
To know more how to use Heading tag in SEO perspective please read this @ http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/
Hope this helps.
Thanks
-
Hey Li,
Thanks for posting the question. The heading structure usually go something like this,
<``h1``>Main Headingh1>` `<h2>Secondary Heading 1`h2>h3>Sub-section of the secondary heading 1`h3``>``````In your case, I'd suggest you to go with your main "Service/Product Name" with your brand name at the page title (it's a common practice) And in H1, you can use your main service/product name.
The heading tags are used to represent different sections of web page content and they have the impact on both the SEO and usability of your site. So do use them where they should be placed and do not stuff them with the keywords.
Hope this helps!``
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
E-Commerce Site Collection Pages Not Being Indexed
Hello Everyone, So this is not really my strong suit but I’m going to do my best to explain the full scope of the issue and really hope someone has any insight. We have an e-commerce client (can't really share the domain) that uses Shopify; they have a large number of products categorized by Collections. The issue is when we do a site:search of our Collection Pages (site:Domain.com/Collections/) they don’t seem to be indexed. Also, not sure if it’s relevant but we also recently did an over-hall of our design. Because we haven’t been able to identify the issue here’s everything we know/have done so far: Moz Crawl Check and the Collection Pages came up. Checked Organic Landing Page Analytics (source/medium: Google) and the pages are getting traffic. Submitted the pages to Google Search Console. The URLs are listed on the sitemap.xml but when we tried to submit the Collections sitemap.xml to Google Search Console 99 were submitted but nothing came back as being indexed (like our other pages and products). We tested the URL in GSC’s robots.txt tester and it came up as being “allowed” but just in case below is the language used in our robots:
Intermediate & Advanced SEO | | Ben-R
User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /9545580/checkouts
Disallow: /carts
Disallow: /account
Disallow: /collections/+
Disallow: /collections/%2B
Disallow: /collections/%2b
Disallow: /blogs/+
Disallow: /blogs/%2B
Disallow: /blogs/%2b
Disallow: /design_theme_id
Disallow: /preview_theme_id
Disallow: /preview_script_id
Disallow: /apple-app-site-association
Sitemap: https://domain.com/sitemap.xml A Google Cache:Search currently shows a collections/all page we have up that lists all of our products. Please let us know if there’s any other details we could provide that might help. Any insight or suggestions would be very much appreciated. Looking forward to hearing all of your thoughts! Thank you in advance. Best,0 -
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?
Hi All, I have a Rental site and I am bit confused with how best do my H Tags on my homepage I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content. However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer. I am attached a made up screenshot of what I propose for my homepage if someone could please give it a quick look , it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc. Many thanks Pete dJSFQwI
Intermediate & Advanced SEO | | PeteC120 -
Changing my pages URL name - HELP NEEDED FAST
Hello, I need to change the URL name for a few pages on my site. The site was launched just recently, so it has no obvious ranking and traffic. My question is, what is the best practice for changing/deleting the page name? after deleting the page, should I go to Google webmaster tool and use URL Removal and remove the old page? I know that I have to also create a new XML sitemap file, but not sure about the old pages in google search result Thanks!
Intermediate & Advanced SEO | | mdmoz0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Do 404 pages pass link juice? And best practices...
Last year Google said bad links to 404 pages wouldn't hurt your site. Could that still be the case in light of recent Google updates to try and combat spammy links and negative SEO? Can links to 404 pages benefit a website and pass link juice? I'd assume at the very least that any link juice will pass through links FROM the 404 page? Many websites have great 404 pages that get linked to: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fretardzone.com%2F404 - that was the first of four I checked from the "60 Really Cool...404 Pages" that actually returned the 404 HTTP Status! So apologies if you find the word 'retard' offensive. According to Open Site Explorer it has a decent Page Authority and number of backlinks - but it doesn't show in Google's SERPs. I'd never do it, but if you have a particularly well-linked to 404 page, is there an argument for giving it 200 OK Status? Finally, what are the best practices regarding 404s and address bar links? For example, if
Intermediate & Advanced SEO | | Alex-Harford
www.examplesite.com/3rwdfs returns a 404 error, should I make that redirect to
www.examplesite.com/404 or leave it as is? Redirecting to www.examplesite.com/404 might not be user-friendly as people won't be able to correct the URL in the address bar. But if I have a great 404 page that people link to, I don't want links going to loads of random pages do I? Is either way considered best practice? If I did a 301 redirect I guess it would send the wrong signal to the crawlers? Should I use a 302 redirect, or even a 304 Not Modified redirect?1 -
Domain Name Change - Best Practices?
Good day guys, We got a restaurant that is changing its name and domain. However they are keeping the same server location, same content and same pages (we are just changing the logo on the website). It just has to go a new domain. We don't want to lose the value of the current site, and we want to avoid any duplicate penalties. Could you please advise of the best practices of doing a domain name change? Thank you.
Intermediate & Advanced SEO | | Michael-Goode0 -
Duplicate page titles Wordpress SEO/Yoast
Hi I have a Wordpress site using the Wordpress SEO plugin by Yoast. Everything appears to be fine except that on 1 Feb SEOMoz crawl suddenly picked up a bunch of errors. The errors are duplicate page titles, and these exist only for the mysite.com/page/X pages. I can't find any setting in Yoast that looks wrong or tells me how to fix this. The pages are also dynamically canonicalizing to themselves - not sure if this makes any difference although I don't know how this is happening. Does anyone know how to fix this duplicate title error? Alex
Intermediate & Advanced SEO | | alextanner0