Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
-
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2.
Does anyone have any advise about the best information to have in the H1 and H2
-
You have some great responses so far, and I wanted to add one additional thought. Header tags are really important for screen readers. When in doubt about the best way to use page elements, I tend to think to myself about what would be the best case for Accessibility. The answer is usually one of your top options for search optimization also.
-
Yes, I agree with those responses. The other thing to consider is that H1 tags should be specifically descriptive of the page that they are on. If you have the same H1 on every page (company name) you are not giving search engines any extra clues to what the page is about. (Also H2 and below can be useful in structuring your page, but are not big ranking signals.)
-
Hi Li,
I'm completely agree with Umar's suggestion.
To know more how to use Heading tag in SEO perspective please read this @ http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/
Hope this helps.
Thanks
-
Hey Li,
Thanks for posting the question. The heading structure usually go something like this,
<``h1``>Main Headingh1>` `<h2>Secondary Heading 1`h2>h3>Sub-section of the secondary heading 1`h3``>``````In your case, I'd suggest you to go with your main "Service/Product Name" with your brand name at the page title (it's a common practice) And in H1, you can use your main service/product name.
The heading tags are used to represent different sections of web page content and they have the impact on both the SEO and usability of your site. So do use them where they should be placed and do not stuff them with the keywords.
Hope this helps!``
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Author Byline in Page Title in SERP
I was exploring my company's visibility in Google News results, and I noticed the author byline in a recently published article was being pulled into the page title in the SERP. See the attached image for a screenshot. It makes it sound awkward: "How to Find the Best Cannabis Experience and High for You Patrick..." - as if we're explaining it to some guy named Patrick? We have the byline the same way in all other posts, but this is the first I've seen this happen. Has anyone seen/had this happen, and if so, have any ways to prevent it? Thanks in advance for any insights! Here's the post URL: https://www.leafly.com/news/cannabis-101/how-to-find-best-cannabis-experience-high csvmF
Intermediate & Advanced SEO | | davidkaralisjr0 -
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
Do I need to put the company name in the SEO Title box in Yoast?
I am optimizing Title Tags for a WP site. I am getting ready to add keywords to the Yoast SEO. I noticed the long company name is currently the Title Tag - I choose 2-3 keyword phases per page- what do I do with the long business name? In my own site I can post up 70 characters of keywords in the Title box and my company name appears after a pipe in the browser with my the keywords ahead of it? As Follow on my Site: Title, Tilte, Title - Company Name. Thank you! Joe
Intermediate & Advanced SEO | | Joseph.Lusso1 -
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Is a different location in page title, h1 title, and meta description enough to avoid Duplicate Content concern?
I have a dynamic website which will have location-based internal pages that will have a <title>and <h1> title, and meta description tag that will include the subregion of a city. Each page also will have an 'info' section describing the generic product/service offered which will also include the name of the subregion. The 'specific product/service content will be dynamic but in some cases will be almost identical--ie subregion A may sometimes have the same specific content result as subregion B. Will the difference of just the location put in each of the above tags be enough for me to avoid a Duplicate Content concern?</p></title>
Intermediate & Advanced SEO | | couponguy0 -
When removing a product page from an ecommerce site?
What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404
Intermediate & Advanced SEO | | Bryan_Loconto0