Google Hangout/YouTube Videos- How to re-market?
-
I've created multiple high quality Google Hangout videos (now stored as YouTube videos) with a client.
Does it make sense to download these videos and re-post to third party sources like Vimeo, DailyMotion,etc. or is this considered duplicative content and no additional G value will apply?
I know I have some excellent content in these videos and would like to hear from someone with experience on promoting raw video footage, outside of the YouTube format. Have you had success?
Thanks!
-
I should add - I have probably read more Whiteboard Fridays than I have actually watched, just because I find it easier to speed read through it and hone in on the stuff I care about.
Something to consider since not all of your visitors want to watch a video - some people don't have speakers/headphones, don't want to use mobile data, etc.
-
I would just let the page be ridiculously long, but reformat the transcript with subheadings and formatting like bullets to make it more readable.
Whiteboard Friday transcripts are a good example of this. We do the same at pages like http://www.contentharmony.com/videos/seo-brilliant-marketing-and-brand/.
On a related note, Speechpad is a good service for a $1 per minute transcripts. Way faster than DIY if you're going to be doing a ton of these.
-
Hello Kane,
I appreciate the response. Our plan now is to create some new onsite videos using Wistia.
I have a follow up question and hopefully you can help.
I will be writing transcripts for the videos. How do you recommend presenting the content on the page? Meaning we can't provide it on the page itself (the page would be ridiculously long). If we hide the content (only viewable if a user clicks to expand), that doesn't provide much strength in Google. If we include it in the meta data of the video file, I don't think we would gain much benefit.
Let me know how you would approach it and I appreciate your feedback!
Thanks
-
If you had them on a secondary network, like Vimeo or DailyMotion, then there would be value to putting these on YouTube. But since they're already on YouTube, I don't see a lot of additional value coming from the other networks in terms of actual impressions from the client's audience. It might get them a few followed or nofollowed links, but not enough to salivate over.
I would recommend embedding this content onto the client's site in a Video section or as blog posts each time the Hangouts are finished. This makes sure that potential customers on the client's site can easily watch the videos without getting sent to YouTube, because in general, any traffic you send to YouTube has a low chance of staying on the site once you send them away.
When you add the videos to the site, it's also worth considering getting a transcript made in order to increase the unique text content on the page - or at least highlighting 5-10 video takeaways in quotes beneath the video. This will help the video page look more valuable and have a shot at ranking.
Finally, don't title the pages "hangout session 01-21-2015" or anything like that. Title them using keywords that are worth targeting based upon the topic of the video, like "How to XYZ With Jane & John Doe (Video)". This will give them a better shot at ranking for something worthwhile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have never seen this in Google SERPs before?
What is this that I am seeing in the Google SERPs? It's a bank of 3 separate articles from one site, but they are grouped together like an organic listing. Checkout the link to see what I'm talking about http://imgur.com/xbUk1NG
Intermediate & Advanced SEO | | MJTrevens0 -
Ecommerce Google Bias?
Does Google bias the type of content which ranks? HI Guys, If i wanted to create a nice blog post around a topic like: black dresses or yoga pants. If you view google.com or google.com.au results all the top ranking URLs are e-commerce pages which list the products. There is very rarely - blog content e.g. top black dresses to wear... or 7 of the hottest yoga pants on the market. The search intent is about the same i.e. someone looking for black dresses would be interested in that blog post. So in my conclusion Google has some form of bias in delivering ecommerce sites above blog/skyscrapper form of content. Thoughts? Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Sitemap Migration - Google Guidelines
Hi all. I saw in support.google.com the following text: Create and save the Sitemap and lists of links A Sitemap file containing the new URL mapping A Sitemap file containing the old URLs to map A list of sites with link to your current content I would like to better understand about a "A list of sites with bond link to current content" Question 1: have I need tree sitemaps simultaneously ?
Intermediate & Advanced SEO | | mobic
Question 2: If yes, should I put this sitemap on the Search Console of the new website?
Question 3: or just Google gave a about context how do we make the migration? And I'll need really have sitemaps about the new site only..? What about is Google talking? Thanks for any advice.0 -
Visibility for https://goo.gl/gJH7eh
Hi Mozzers, I am wondering if anyone can help me with the following. At the start of May this year we really lost visibility for the homepage of this site https://goo.gl/gJH7eh. This was particularly noticeable by tracking rankings for the term 'oak furniture'. We previously ranked on page 1 for the term 'oak furniture', but since May the homepage has struggled to make the top 100 positions for this term. We're confident that we have done everything within Google's guidelines, but it seems something is really holding the homepage back. The site ranks on page 1 for 'oak furniture' on Bing. The site had previously had a manual penalty for unnatural links (warning received several years ago). These links had a particular emphasis on using the anchor text 'oak furniture'. When we took over the site we did an extensive link clean up and disavow and managed to get the penalty removed at the end of October 2013. Any help would be greatly appreciated. Karen
Intermediate & Advanced SEO | | OFS0 -
Google images
Hi, I am working on a website with a large number (millions) of images. For the last five months Ihave been trying to get Google Images to crawl and index these images (example page: http://bit.ly/1ePQvyd). I believe I have followed best practice in the design of the page, naming of images etc. Whilst crawlng and indexing of the pages is going reasonably well with the standard crawler, the image bot has only crawled about half a million images and indexed only about 40,000. Can anyone suggest what I could do to increase this number 100 fold? Richard
Intermediate & Advanced SEO | | RichardTay0 -
AuthorRank and YouTube?
My client asks me a valid question: "Can we tie Authorship to YouTube?" My response was: "Great Question. Authorship shows a thumbnail of your headshot in the SERPs. Regarding universal search results, YouTube videos are displayed with a thumbnail of the video. What may be of benefit here is attributing authorship to a video in order to build AuthorRank. I think what could be done to signal Google would be to link with the rel=author attribute to your Google + profile from the description .. [profile_url]?rel=author. The only hangup is determining if the rel=author attribute is applied in the YouTube description link or not, and If Google recognizes the attribute because Youtube pushes the link through a redirect before connecting with the Google + profile." Can anyone speak further to this?
Intermediate & Advanced SEO | | Rich_Coffman1 -
Google Phone Numbers
What process is performed to get a company's phone number to show as "A" on google maps. Google displays the phone number for the company on the map as "A" first. It would be beneficial to get that position. Is there a sub-category of seo that does this? Thanks in advance!
Intermediate & Advanced SEO | | JML11790 -
Http://blogsearch.google.com/ping
Is there any reason why a website would submit all their content (videos, photo galleries, articles) to this?
Intermediate & Advanced SEO | | MargaritaS0