Adding some unique text to search
-
I do not know how to easily explain that but I will try
We are running the yellow pages in our country, where most (all) of the companies are listed. Each company has their keywords that are used in our search.
All of those search keywords are indexed by Google and it goes something like that domain.com/search/keyword
So far this page only lists the companies that match the search query. So that's not much content.
I'm thinking about adding a sentence that would go something like this:
The search query lists the companies of our country that do KEYWORD. So far COUNT was found.That seems pretty short and I am not sure if that does a lot of help for Google. But I cannot think of more text. Any ideas? Or should I give up on the idea of adding anything at all?
-
- You have a yellow pages style of website
Yes
- You'd like to rank each category/keyword page when someone searches for that category in Google
Categories are ranked pretty Good in Google (we have 350 categories, where we list companies). We added text for every category (300 words each)
There are around 200000 long tailed keywords (search phrases or keywords from) from every single company - impossible to add manual text. So we want something automatic, that Google would have to index. At least 50 words. I know that we would not rank in top positions but at least some long tail keywords would bring traffic.
- Currently you list the companies in that category on the page - but the rest of the page doesn't have text (or 'rankable content')
True to that.
- You're thinking of ways to add more content to the page to help it rank better
True to that.
We have a list of 3000 articles, that rank damn good (added daily) in Google. And yes we add interviews as well.
And still I believe that some text would help. But can figure out what would do the trick.
-
Hi there
Just to make sure I understand you correctly:
- You have a yellow pages style of website
- You'd like to rank each category/keyword page when someone searches for that category in Google
- Currently you list the companies in that category on the page - but the rest of the page doesn't have text (or 'rankable content')
- You're thinking of ways to add more content to the page to help it rank better
Would you be able to add a bit more information about each keyword/category? Maybe information about what those companies do, how they could help someone, what they typically charge etc? That would allow you to add a bit more content to each of these pages.
I would say, however, that the style of website you're trying to rank might be seen as a doorway site or a directory site, which Google isn't too keen on rewarding when it comes to search. To combat this, I would look to add additional content ideas to the website in the form of a blog or other information. Maybe you could interview a business each week as a featured company? Perhaps you could write articles for small business guides on issues like finance, marketing, tax etc. Or maybe even do research and whitepapers for the state of certain industries in local areas - if they're booming or in a crisis.
The idea is that you'd be adding additional value to your website for the user - which would not only increase the perceived 'quality' of the website in Google's eyes, but could also help you rank for some long-tail content as well.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search console validation taking a long time?
Hello! I did something dumb back in the beginning of September. I updated Yoast and somehow noindexed a whole set of custom taxonomy on my site. I fixed this and then asked Google to validate the fixes on September 20. Since then they have gotten through only 5 of the 64 URLS.....is this normal? Just want to make sure I'm not missing something that I should be doing. Thank you! ^_^
Intermediate & Advanced SEO | | angelamaemae0 -
More than 20 % of exact match anchor text... can it be the reason ?
How do I know if i got it by penguin because my external anchor text is over optimised ? I have 80 external links and 22 of those are exact match, could it be the reason why I went from ranking 1 st for years on a keyword to ranking on 2 nd page for about a year now... Do you recommend trying to get new links or asking to change the existing one... I read that google doesn't treat links the same way if you change the anchor text, is it really the case ? For internal links should I also worry about exact match percentage or not ? is it better to have exact match internally or not ? PS : I redid my website in the meantime so it is hard to say where the issue is coming from. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Google Search Console Tools Sitelinks
Question. If you wanted to use the Google Demote this sitelink URL - will another sitelink appear to replace it? There is a sitelink I feel doesn't belong and hoping another one that is beneficial appears. I understand Google has control of what appears. https://support.google.com/webmasters/answer/47334 Thanks.
Intermediate & Advanced SEO | | Kdruckenbrod0 -
Anyways to pull anchor text?
Hi guys, So basically i have a list of URLs/Domains and there backlinks (example: http://s29.postimg.org/ujxm0c4lj/screenshot_677.jpg) but i'm missing anchor text. Can anyone recommend any tools which can scan a backlink, locate the URL/Domain on the page and then pull the anchor text? Cheers, Chris <colgroup><col width="548"><col width="884"></colgroup>
Intermediate & Advanced SEO | | jayoliverwright
| | |1 -
Internal Links Query - What should be use as anchor text
Hello All, We are looking at our internal links and most of them say "More" or "View All" The "more" anchor Text links - are usually positioned on the Body Content as we only display a portion of the content and then the user clicks more to see all the content ? - Should we be changing the "More" Text to something more keyword /phrase friendly i.e " more information about carpet cleaning" or "more information on Tool hire" or would that be deemed as spammy ? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Where is the SEOmoz search operator guide?
It was available on this URL: http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators but I can't seem to find it anymore. Anyone know where it is?
Intermediate & Advanced SEO | | Chuck-Boom0 -
Increasing Search Queries
Recently I had a drop in the over all number of search queries my website was ranking for (about 50%) on October 5th. I did not lose rankings for my target keywords. How can I regain these lost opportunities?
Intermediate & Advanced SEO | | raph39880 -
Anchor text help
Hello, I am a small website designer in Mexico.. as you know it is hard to rank in these keywords My main competitors appear with (diseño web = web design) on google.com.mx Almost 80% of the anchor text from my links are (diseño web Mexico =web design Mexico) If I search (diseño web Mexico =web design) on google.com.mx I appear on first page. If I search (diseño web = web design) on google.com.mx I appear on page 3. My questions: Is this because my anchor text is diseño web Mexico? should i change it to (diseño web = web design)? Or is it because (diseño web = web design) is a harder key word to rank? this is my website http://bit.ly/eKyWvr Regards
Intermediate & Advanced SEO | | Pixelar0