Ppc or organic to promote membership site

[corn2015]

HI,
When promoting a membership site and trying to get members quickly, is it best go to organic or PPC? A person is interested in developing a site targeting the college student/higher education market.

Corn

[UmarKhan]

Without a doubt SEO and PPC both can give you the good results but for the membership kind of sites where your focus is to bring users on-board for a period of time is only possible when your overall marketing strategy is sound enough to attract and keep them.

Here content marketing, community engagement practices and social media (Twitter chats, LinkedIn groups, G+ Communities) will play a vital role.

Hope this helps!

Umar

[Travis_Bailey]

Well, PPC is fast. But when the money runs out, so does the traffic. If the site is brand new, some form of paid advertising is going to be necessary to drive appreciable traffic. But don't rule out the social aspect either.

[Verve-Innovation]

Hi Butler,

Yes, I agree with what John said above.

In Addition to that you also need Social Media Marketing as your target Market in on College student/higher education. For new website like yours you can bring more users by PPC campaign and measuring it properly but for long term SEO will help.

[ClaytonJ]

Combination is the answer

Assuming a new site. SEO is the cheapest way long term way online to capture customers. PPC enhances that process and certainly when starting is important on many fronts.  You can test customers UX - and drive traffic quickly to the site.  SEO takes time, and effort and long term is cheaper and more effective.

I would run strategies for both, and make sure you work hard on both. Hope that assists.