Moz Weekly Keyword Ranking Received seems inaccurate - Australia
-
Hi,
We have so many website being tracked in Google AU and we see too much ranking change ( both positive and negative ) but all inaccurate from MOZ. Our Manual Testing result matched correctly with Google where as moz results inaccurate. Is there anything happening .
Our Website: http://www.gardenshed.com.au/
E.g : Garden shed - Moz Reported Rank #4 - Actual Rank : 11
Garden sheds - Moz Reported Rank #7 - Actual Rank : 23
similarly for all other projects .
-
The same thing happens to me, and I check my rankings in an inkognito Chrome window. Does anyone know why I am seeing discrepancies?
-
Hi Jordan,
Yes, I agree with your results. "For Melbourne specifically, my results returned an 11 in the SERP and 12 within Moz: http://www.screencast.com/t/PN4rXC1xyw"
But I failed to mention that above ranking i mentioned is for Google Melbourne. But I dont see MOZ results anywhere close to what it is. . See the screenshot here http://imgur.com/50Ntt2r.
Even now it shows there was a huge drop in ranking but it never happened as we track it regularly.
-
I popped over to Google AU, and created a profile for Australia using the MozBar to emulate national results. Here you can see that the current ranking as reported in the 'Analyze a Keyword' section aligns with the results in the Google SERP: http://www.screencast.com/t/9YA7otPL1
For Melbourne specifically, my results returned an 11 in the SERP and 12 within Moz: http://www.screencast.com/t/PN4rXC1xyw
So, the only thing I could recommend would be to check your browser settings to make sure that you're removing as much personalization as possible when checking your keywords.
-
Hi Joe,
Thanks for your reply. But as I mentioned before we are are of the location based results . But the issue is it doesn't match both Local and National search results.
-
Hi Jorden,
We clearly understand that location factor influence the search result. But I thought that's why MOZ introduced localised search result based on city. Isn't that accurate and one more thing from our research team that even national results for those Local business we are tracking also does not match.
The one sample I gave above is the clear example. "Garden sheds - Moz Reported Rank #7 - Actual Rank : 23" Results doesn't match both Local and National results.
-
The discrepancy here is that Moz is querying Google in a process that completely strips personalization from the query, as Joe mentioned. This means that it's more representative of a national average for all searchers in the country, but it also means that you may not be able to reproduce these exact SERPs within your browser because your location is factored into your search results :).
If you'd like to check out a bit more info on rank tracking methods, I'd highly recommend this article by Dr. Pete: https://moz.com/blog/comparing-ranktracking-methods-browser-vs-crawler-vs-webmaster-tools
-
It's important to remember that Google search results typically change depending on the local area. I imagine the results you are manually checking are different from National ranking which MOZ is detecting. You can change your search settings in Google to define how you want your results to show.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Feature Request - Consolidated Ranking "Watchlist"
Working across several campaigns I track a lot of different keywords. Not all of these keywords receive the same level of attention from me all at the same time. At the moment I use a label of "Watchlist" to track the most important keyword terms, but the limitation of this is I have to check each account separately. It might be nice and useful to have a consolidated watchlist of important keyword terms which spans across all accounts, so I can quickly see at a glance the snapshot of those most important keywords.
Feature Requests | | GuyWallGCL1 -
Feature Request Inventory and Rankings
Where can one submit a feature request for Moz, see all the other ones that have been submitted, and make our preferences known? For those of you reading this question, I suspect there is no inventory of feature requests accessible to non-Mozzers because I have occasionally asked to have something added and been told my request would be passed along versus "go here and log it". I'm asking the question in case one does exist and I'm just not aware of it. That said, if you think this would be valuable, please comment and let Moz know.
Feature Requests | | DonnaDuncan2 -
Keyword keyword rank checker
Where is the Moz tool/page where you can check rankings of keywords for any site or page? Thanks Rachel
Feature Requests | | RaquelSaiz0 -
Feature request for Keyword Explorer
I posted this suggestion as a comment to a recent Moz blog post, but I thought I would add it here as well. I'm really digging the new Venn diagram view in Keyword Explorer and the ability to easily switch between various combinations of competitors. One feature that would be REALLY helpful (in addition to expanding to other countries) would be the ability to filter the keyword lists by specific strings. An obvious use case for that would be to filter out brand names -- I want to see how the comparisons look with non-branded keywords only. Another use case: Let's say I and my competitors have multiple product categories in common. It would be helpful if I could filter on some of the major head terms representing each of those product categories separately.
Feature Requests | | John_Mosier0 -
How to solve Moz crawl error?
I want to crawl one of my eCommerce website. In my google webmaster account, there is not crawl error. But when I want to check crawl by Moz it shows error. I have made this ecommerce site with prestashop. Google still rank up my loacal keywords. Can anybody suggest me by checking Moz crawler error by checking my online shop.
Feature Requests | | Shamimgypsy0 -
Keyword Explorer Feature Request
At the minimum, I would like to see the Keyword Explorer Volume Filter drop down stay open when selecting or unselecting a range. As an added bonus I would like to see an all and none option. This would eliminate having to open the drop down and selecting each range individually. I assume features are ranked by number thumbs ups? PS I see the Support - Feature Requests tag option at the bottom of the authoring screen. But is there a way to filter feature request posts, I can only filter by support? 0
Feature Requests | | WaterGuy0 -
Moz Local - Does it do the work for you?
Good Morning Everyone, I have a quick question regarding Moz Local ... I understand what it does and the purpose and how great it is... My question is this: If you sign up for Moz local, does it actually send all of the proper and necessary info to each of the aggregators or sites that it lists or does it simply tell me what information i need to send them and i have to provide this info to each one myself? For example, does it say something like "Inconsistent info found on Yelp, please do this to correct" .... OR, does it actually make the corrections and send to yelp for me? Thanks
Feature Requests | | Prime850 -
Mobile Ranking Data
Is it possible for Moz to do Mobile only ranking on your keyword and if not is there other tools that can do it accurately?
Feature Requests | | 303Lowe0