How to deal with duplicate content
-
HI,
A client wants to start selling wordpress sites that are preloaded with products and content. He has over 2.000 products on the site. It's a site we've redone in wordpress that was coldfusion based. Is there any easy automated way to alter the product descriptions without having to edit each one manually? The descriptions will still need to be understandable. How bad can duplicate content hurt you in google?Corn
-
To expand on what Lewis is saying, automated content is pretty much the exact opposite of unique and rich content. There is absolutely no way to achieve good content goals through automating this way, even if automation itself were an option.
Duplicate content signals to Google that you're either automating it, stealing it, or simply don't have content worth viewing. It has a huge impact on your rankings, but more importantly, it has a huge impact on your visitors/customers. Think of it this way: would you shop on Amazon if every product description and deeper content section was more or less the same?
-
Hi Corn,
I think you already know the answer to this one... you're going to have to go through each product manually and make sure every description is unique and informative for potential clients. You can't automate decent content. If you don't have the resource to do this, think about outsourcing the work via PeoplePerHour or Fiverr.
Ignore duplicate content at your peril. But, in my opinion, it's not worth the risk.
Cheers,
Lewis
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you check my Quran site and its technical issues?
Hi, Hope you are doing good, I saw many Quran websites working fine. I have a blog that has online Quran classes of Arabic and Tajweed related courses as well. Can you please check that if all is okay in terms of technical issues? Here is the website: https://learnquran.academy
SEO Learn Center | | ShirleyLemons0 -
A simple link juice question!
lets say i have backlink from a site with dr 80 and ur 10 and no.of external links on that page are 5 on the other hand my competitor has same backlink with same dr and ur but on that page there are other 10 external links already and link is 11th who is getting the most juice
SEO Learn Center | | Sam09schulz0 -
I want to know how is looking my website?
Hi, I hope you are doing well. I want know how is looking my website? Is that attractive or boring for visitor. I really need your answer to improve my website. here is my website: https://www.myqurantutor.com/
SEO Learn Center | | Bigbrand1 -
Blog Post Relevance vs Traffic
Hello Moz community, I have a website (lets say that I am selling tshirts), and want to create a blog (www.website.com/blog). With that blog, I would like to post about random topics including travel, leisure, events, new products etc. I want to do this for 1. to get affiliate commissions, 2. to increase web traffic, 3. to potentially increase my domain authority. I would like to know if this blog with random posts would negatively affect my website ranking and keyword ranking (for t-shirts), as it is not relevant to the products that I am selling (and the keywords that I am ranking for). As Google currently understands that my website is a webstore selling t-shirts (and I am ranking for the tshirt keywords), but the algorithm get confused if I start posting about travel and random topics? Your help greatly appreciated in the matter.
SEO Learn Center | | PTurbo1 -
For a parent blog on our website, what should we go for - Subdomain or Subdirectory?
We are a kids website with fun learning content dedicated to kids aged 6-14 yrs, now we want to start a blog page for parents with parenting tips and information useful to parents. For this, should we choose - a subdomain or subdirectory?
SEO Learn Center | | Mocomi0 -
Should you Move To HTTPS? Google Thinks So!
Just wanted to share some information that HTTPS is now a positive ranking factor. Here is an article about the fact that it can give a small boost in Rankings: http://searchengineland.com/explainer-googles-new-ssl-https-ranking-factor-works-200492 Here is also a video by Google Saying they think "every site should have a security certificate" and how to employ it. https://www.youtube.com/watch?v=cBhZ6S0PFCY People may already know about this; just thought it was important to share and couldn't find it thoroughly addressed anywhere on the site.
SEO Learn Center | | photoseo13 -
What exactly is Duplicate Content ?
Hello, I want to learn How Google takes those website, which are purely based on Lyrics or Poems? Because, you really can't alter the lyrics of song websites or poems? Same song lyrics does appear on many websites, so will Google will call this as "cut and paste" content?
SEO Learn Center | | pushkar631