Best format for E-Commerce Pages in Title Text / Link Text & Markup

[s_EOgi_Bear]

Hello Please comment on which you think is best SEO practice for each & any comments on link juice following through.

Title text ( on Product Page )

<title>Brandname ProductName</title>
OR
<title>ProductName by Brandname</title>

on category page

• <a <span="" class="html-attribute-name">itemprop="name" href="[producturl]">ProductName</a>
  <a <span="" class="html-attribute-name">itemprop="brand" href="[brandurl]>BrandName</a>

OR

• <a <span class="html-attribute-name">itemprop="name" href="[producturl]">BrandName ProductName
  ( Leave Brand Link Out)</a <span>

Product Page

<a itemprop="name" href="[producturl]">ProductName
<a itemprop="brand" href="[brandurl]>BrandName</a itemprop="brand" href="[brandurl]></a itemprop="name" href="[producturl]">

OR

<a itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a itemprop="name" href="[producturl]">

Thoughts?

[rjonesx. 0]

You can test this in keyword planner by simply searching for "Nike Shoes" and "Shoes by Nike". In this case, the first is searched 368,000 times monthly, the latter is searched 40.

[DmitriiK]

Hello, my friend.

My understanding is that it depends on brand/product importance/recognition. Is your brand big and known enough to make a purchase decision difference? Is your product big and known enough to make your brand grow?

Example:

"Nike Shoes" vs "Shoes by Nike" - first seems to make more sense, because as soon as you see first word "Nike" you dont have to finish the sentence - you know that it's shoes and they are good quality.
Now, compare that to this "Nike Shoes" vs "Self-tying shoes by Nike" - here second sentence makes more sense, because the main word is "Self-tying shoes" is the subject of "importance" and the word "Nike" adds extra super-coolness to it.

So, going back to standard situation of infamous products and brands - I think it would depend on what exactly you want to push. Usually companies choose to put product name first (gotta be good quality product), and then hope that the quality of product and word-of-mouth would grow the brand.

Hope this make sense and helps.

Cheers