Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Putting Dates In Title Tag
-
Hi, I have a site were I write previews for sports match ups. I notice when I don't put the date in the title I rank much better for specific keywords. I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways.
The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate. So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it. Any tips or ideas on how to approach this issue best? Thanks!
-
What if instead of creating a new page every time Team A has a match with Team B, you reused the same URL, updating the content to reflect the new match? (You could even build additional content by listing the results of previous matches on that page.) Not only would you then be avoiding the duplicate title tag issue, you'd also be building a long-term presence for that recurring matchup on a single URL.
-
Hello Taraneh,
While I can understand your logic for putting the dates into the header tag to try and influence and reduce duplicate data issues the header title tag really tend to work best when it is a bit more focused. Hence why you probably tend to see a improvement when you just target specific keywords such as "home team vs away team" etc.
I don not feel that the word "preview" would become too repetitive as does actually describe the content well. As would "post match report" etc
To reduce the issues have you considered using the mark-up schema for articles with published dates or maybe even periodical articles. Periodical articles could possibly allow you to have multiple fixture all tagged with a period(volume), in your case each season. This could hopefully allow Google to identify each article as a stand alone item that could be different from season to season.
More information on article schema can be found here
Hope that helps a little.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video titles and descriptions
Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Changing title tags - any potential issues?
Hello all, I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example. Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?
Intermediate & Advanced SEO | | McTaggart1 -
Multiple H2 tags
Is it advisable to use only one H2 tag? The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative. Just trying to assess if it's worth the time and effort to rehash the template. Has anyone done any testing or got any experience? Thanks
Intermediate & Advanced SEO | | seoman101 -
Adding a Canonical Tag to each page referencing itself?
Hey Mozers! I've noticed that on www.Zappos.com they have a Canonical tag on each page referencing it self. I have heard that this is a popular method but I dont see the point in canon tagging a page to its self. Any thoughts?
Intermediate & Advanced SEO | | rpaiva0 -
Where is the best place to put a sitemap for a site with local content?
I have a simple site that has cities as subdirectories (so URL is root/cityname). All of my content is localized for the city. My "root" page simply links to other cities. I very specifically want to rank for "topic" pages for each city and I'm trying to figure out where to put the sitemap so Google crawls everything most efficiently. I'm debating the following options, which one is better? Put the sitemap on the footer of "root" and link to all popular pages across cities. The advantage here is obviously that the links are one less click away from root. Put the sitemap on the footer of "city root" (e.g. root/cityname) and include all topics for that city. This is how Yelp does it. The advantage here is that the content is "localized" but the disadvantage is it's further away from the root. Put the sitemap on the footer of "city root" and include all topics across all cities. That way wherever Google comes into the site they'll be close to all topics I want to rank for. Thoughts? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
Wildcard Redirects & Canonical Tags
I have an interesting situation. Current URLs Example1: www.domain.com/red-widgets-cid-1234.html
Intermediate & Advanced SEO | | NakulGoyal
www.domain.com/red-widgets-cid-1234-1.html
www.domain.com/red-widgets-cid-1234-1-1.html Canonical on All Above URLs:
www.domain.com/red-widgets-cid-1234.html New URL:
www.domain.com/red-widgets-cid-4567.html Current URLs Example2: www.domain.com/red-widgets-cid-1234+10.html
www.domain.com/red-widgets-cid-1234+10-1.html
www.domain.com/red-widgets-cid-1234+10-1-1.html Canonical on All Above URLs:
www.domain.com/red-widgets-cid-1234+10.html New URL:
www.domain.com/red-widgets-cid-6789.html Current URLs Example3: www.domain.com/red-widgets-cid-1234+10+5.html
www.domain.com/red-widgets-cid-1234+10+5-1.html
www.domain.com/red-widgets-cid-1234+10+5-1-1.html Canonical on All Above URLs:
www.domain.com/red-widgets-cid-1234+10+5.html New URL:
www.domain.com/american-red-widgets-cid-6789+5.html I want to make sure all variations of the above URL redirect to the new URLs. However, as you see in Example 3, we are dealing with variables that are passed on. (+5 in this case). Question 1: What wildcard 301 redirect / regular expression can I use to tackle these ? Question 2: If we redirect www.domain.com/red-widgets-cid-1234+10+5.html to www.domain.com/red-widgets-cid-6789+5.html and www.domain.com/red-widgets-cid-6789+5.html contains the canonical tag www.domain.com/american-red-widgets-cid-6789+5.html, any concerns or red flags here ?0 -
Should I remove Meta Keywords tags?
Hi, Do you recommend removing Meta Keywords or is there "nothing to lose" with having them? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Why SEOmoz says to keep title tag not more than 65 character?
Why SEOmoz says to keep title tag not more than 65 characters? I have this question that what is the disadvantage if my meta title is 150 character? Why everyone focus in keeping it short ? If i put all my important keywords in starting of title tag say in first 65 characters and keep the title 100-150 character how can it hurt my website? Google will consider 65 character, right but it won’t penalize me for having 110 character then please explain Why we focus so much… 🙂 I know i used too many why 🙂 just to tell i am nt a lawyer 😉 just trying to act like one 🙂 , just kidding.
Intermediate & Advanced SEO | | ShashankGupta0