Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Putting Dates In Title Tag
-
Hi, I have a site were I write previews for sports match ups. I notice when I don't put the date in the title I rank much better for specific keywords. I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways.
The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate. So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it. Any tips or ideas on how to approach this issue best? Thanks!
-
What if instead of creating a new page every time Team A has a match with Team B, you reused the same URL, updating the content to reflect the new match? (You could even build additional content by listing the results of previous matches on that page.) Not only would you then be avoiding the duplicate title tag issue, you'd also be building a long-term presence for that recurring matchup on a single URL.
-
Hello Taraneh,
While I can understand your logic for putting the dates into the header tag to try and influence and reduce duplicate data issues the header title tag really tend to work best when it is a bit more focused. Hence why you probably tend to see a improvement when you just target specific keywords such as "home team vs away team" etc.
I don not feel that the word "preview" would become too repetitive as does actually describe the content well. As would "post match report" etc
To reduce the issues have you considered using the mark-up schema for articles with published dates or maybe even periodical articles. Periodical articles could possibly allow you to have multiple fixture all tagged with a period(volume), in your case each season. This could hopefully allow Google to identify each article as a stand alone item that could be different from season to season.
More information on article schema can be found here
Hope that helps a little.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple H2 tags
Is it advisable to use only one H2 tag? The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative. Just trying to assess if it's worth the time and effort to rehash the template. Has anyone done any testing or got any experience? Thanks
Intermediate & Advanced SEO | | seoman101 -
Null Alt Image Tags vs Missing Alt Image Tags
Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!
Intermediate & Advanced SEO | | 945010 -
Positions dropping in SERPs after Title and Snippet change
Hi! I switched to a better title and meta description today for our page. Instead of ranking us better and displaying the new title - google let us fall from Position 10 to Position 16 (still dip laying the old title and meta description). Why is that? (I only changed it for the homepage) Cheers Marc
Intermediate & Advanced SEO | | RWW0 -
Page title and slug as complements to one another?
When creating a page, is it ever worthwhile to ensure that there's minimal duplication in the keywords in the page title vs. the slug? Or is it more like the title is more like a sentence description of the page and the slug is a scannable set of keywords that describes the page, and duplication doesn't really matter.
Intermediate & Advanced SEO | | TheaterMania0 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
Is it worth removing date from Blog Posts / Articles
Wondering, is it worth to remove date from articles from seo perspective. Am sure, Google search algorithm would like demote a post written a year back, as against an article on the same post (unless a year old post has very strong Authoritative links) May be it can turn out a bad user experience of removing dates, but if can hide date using Javascripts so as to show it as image to user and hide it from search engines, is it a good idea !!
Intermediate & Advanced SEO | | Modi0 -
Where to put a page ID in a URL?
Hello, My company is going to change URLs to example.com/category or example.com/product. When we will change the URLs to product or category pages somehow we have to check whether the requested page is from category table in DB or from products table (this gives much speed to page load time). So we have to choose how to make the different product and category pages.
Intermediate & Advanced SEO | | komeksimas
Programmers said that we need to insert id to URL. So the question is: Which is the better way to place an id to an URL? example.com/product-name?id=111 example.com/product-name/111 example.com/product_name-111 Or maybe we should use some other punctuation mark to separate id from product name? p.s. I have read Dynamic URLs vs. static URLs by Google and it still didn't answered which is the best for all of the pages. Somehow others solve this problem by typing only the names to the URL, but could anyone tell what that technology should be?0 -
Why SEOmoz says to keep title tag not more than 65 character?
Why SEOmoz says to keep title tag not more than 65 characters? I have this question that what is the disadvantage if my meta title is 150 character? Why everyone focus in keeping it short ? If i put all my important keywords in starting of title tag say in first 65 characters and keep the title 100-150 character how can it hurt my website? Google will consider 65 character, right but it won’t penalize me for having 110 character then please explain Why we focus so much… 🙂 I know i used too many why 🙂 just to tell i am nt a lawyer 😉 just trying to act like one 🙂 , just kidding.
Intermediate & Advanced SEO | | ShashankGupta0