Structured Data Question: Is there any value in "Custom Search Result Filters" structured data?
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I have been doing a structured data test for a client who is looking to improve their local SEO. After running several tests in Google Developer Tools structured data testing tool I have been noticing data sets for "Custom Search Result Filters" and "Unspecified Type" structured data properties.
I have plans to apply Organization and Local Business schematic markup. However my question is this: do the "Custom Search Result Filters" and "Unspecified Type" offer any value at all? I would like to have a response to our client if they ever ask about this.
I attached a snapshot of what this looks like.
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Excellent thorough response. Thanks Ruth!
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Custom Search Result Filters are specifically for Google Custom Search - they'll appear in internal search results on your site if you're using Custom Search, but not in the overall Google search results. So those are more for user experience than anything else. "Unspecified type" usually comes up when the structured data testing tool is misidentifying a bit of code as structured data, and can't figure out what this is. This can happen a lot when you are using link rel properties such as rel="alternate." You can usually just ignore it.
So neither of these are going to be of much help SEO-wise, but you probably want to keep the Custom Search result filters in place if you're using Google Custom Search on your site, since it helps you have better, richer custom search results.
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