New Software Requires us to redirect a sub domain to another IP Address.
-
I operate a local print and direct mail company located in Houston called Catdi Printing (www.catdi.com)We do very well with our local rankings and rank 1 or 2 in our main keywords ( direct mail Houston & eddm Houston ) We are looking to upgrade our online quoting and ordering system. The software is very expensive and the only way we can incorporate this new system is create on our end a new subdomain (printing.catdi.com) and redirect it to an ip thats with their server. Their server is located in Californiaa and might even be hosted by Google but im not certain on this point. Our current host provider is Hostgator and they are based in Houston so im not this provides any benefit.
I guess my main question is will Google look at this negatively? Would this change our SERPS organically and what about how Google indexes pages on the subdomain? Im also concerned that the load times will be off and make the user experience awkward.
Any feedback is greatly appreciated!
-
Howdy, neighbor.
If their server is indeed hosted with google - dont worry about speed and loading times, that's for sure. All my tests prove that there is no better place to host than Google (in terms of speed). Host provider office location doesn't matter, since their actual servers are located in, most likely Provo, Utah. Additionally, nowadays the time to servers and back doesn't vary much with distance. Example - we got several servers - one in dallas and one in utah. the difference in response times is 30-60 ms.
Now, there is no connection between SERPS and IPs, unless that IP is blacklisted. In terms of subdomain being on different server - there is no difference either, since as you say, it's for orders and quotes only. Many-many websites have their shopping carts on servers, different from main content servers. Also since you're not gonna have any content on that subdomain, or backlinks to that subdomain (since it's quotes and payments), it won't bring any rankings changes. You can even robot-noindex the subdomain if you're afraid of changes after it's being indexed.
The only legitimate concern is UX, based on longer loading times. So, make sure that software server are fast enough and you'll have no problems. Additionally, the small lag is accepted (even expected), when you're being redirected to shopping cart/payment pages.
Cheers.
-
More technical info on how to have a folder with different ip can be found here http://stackoverflow.com/questions/2405845/redirect-folder-to-different-server
-
Hi
you asked a very similar question two weeks ago? https://moz.com/community/q/local-printing-company-moving-to-a-new-ip-will-our-rankings-change
Normally a folder would be better than a subdomain - technically it is possible to have a folder which points to a different server/ IP address than the other folders so you could explore this option. Regarding the load time you already got the reply last time - location is one thing - speed of the application itself is something you should take into account.
regardless the option you chose (folder/subdomain) - check that your current url's are properly redirected to the new ones - screaming frog will do miracles here.
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deleting 301 Redirect URLs from the CMS
Hi Everyone, Would there be a negative SEO effect from deleting pages with 301 redirects in your CMS? Does anyone know of an average time of authority transfer from a redirect? Thanks,
White Hat / Black Hat SEO | | JMSCC
Jon0 -
Change domains and start over?
We have a fairly new client who has taken part in many questionable SEO technique over the past few years (mainly buying links and directory web pages). In an effort to fix this they hired three separate SEO’s – we are the fourth. Over the past 3 months we have spent lots of time following best practice techniques to clean up and improve their rankings (including link removal requests but not yet disavow), and after some initially positive results, things are looking down again. Given Google’s apparent rolling algorithm updates and the mess we have found, we are wondering if the best option is to change domains and start over (downside is that they are in a highly competitive industry)? My other question pertains to a domain change and if we were to change from a plural to a singular, would that be enough for Google? (e.g from www.domains.com to www.domain.com). The idea is that we start the link building process again – but keep their brand intact. Really appreciate any feedback.
White Hat / Black Hat SEO | | E2E0 -
Why does expired domains still work for SEO?
Hi everyone I’ve been doing an experiment during more than 1 year to try to see if its possible to buy expired domains. I know its considered black hat, but like I said, I wanted to experiment, that is what SEO is about. What I did was to buy domains that just expired, immediately added content on a WP setup, filled it with relevant content to the expired domain and then started building links to other relevant sites from these domains.( Here is a pretty good post on how to do, and I did it in a similar way. http://searchenginewatch.com/article/2297718/How-to-Build-Links-Using-Expired-Domains ) This is nothing new and SEO:s has been doing it for along time. There is a lot of rumors around the SEO world that the domains becomes worthless after they expire. But after trying it out during more than 1 year and with about 50 different expired domains I can conclude that it DOES work, 100% of the time. Some of the domains are of course better than others, but I cannot see any signs of the expired domains or the sites i link to has been punished by Google. The sites im liking to ranks great ONLY with those links 🙂 So to the question: WHY does Google allow this? They should be able to see that a domain has been expired right? And if its expired, why dont they just “delete” all the links to that domain after the expiry date? Google is well aware of this problem so what is stopping them? Is there any one here that know how this works technically?
White Hat / Black Hat SEO | | Sir0 -
301 Redirect Asp.net Help
Hey, we are redesigning the site and we are changing a lot of urls to make them more SEO friendly But some of the old urls have PR 4-5 What is the best way to do about this? How to do a 301 redirect for specific pages in asp.net Or do you recommend something elsE? Thanks in advance
White Hat / Black Hat SEO | | Madz0 -
Pages linked with Spam been 301 redirected to 404\. Is it ok
Pl suggest, some pages having some spam links pointed to those pages are been redirected to 404 error page (through 301 redirect) - as removing them manually was not possible due to part of core component of cms and many other coding issue, the only way as advised by developer was making 301 redirect to 404 page. Does by redirecting these pages to 404 page using 301 redirect, will nullify all negative or spam links pointing to them and eventually will remove the resulting spam impact on the site too. Many Thanks
White Hat / Black Hat SEO | | Modi0 -
Cross-Site Links with different Country Code Domains
I have a question with the penguin update. I know they are really cracking down on "spam" links. I know that they are wanting you to shift from linking keywords to the brand name, unless it makes sense in a sentence. We have five sites for one company in the header they have little flag images, that link to different country domains. These domains all have relatively the same domain name besides the country code. My question is, linking these sites back and fourth to each other in this way, does it hurt you in penguin? I know they are wanting you to push your identity but does this cross-site scheme hurt you? In the header of these sites we have something like this. I am assuming the best strategy would probably be to treat them like separate entities. Or, just focus on one domain. They also have some sites that have links in the footer but they are set up like:
White Hat / Black Hat SEO | | AlliedComputer
For product visit Domain.com Should nofollows be added on these footer links as well? I am not sure if penguin finds them spammy too.0 -
Best use of domains with keywords
I own a domain with just the company name in it (no keywords) that I use as main domain. I also own some other domain with keywords inside that right now I redirect all to the main domain with a 301 redirect. What is the best use for these domains? Should I use them when I do link building or is better to use just the main domain? Can they be useful to increase the main domain link juice/page rank? If yes, how? Thanks
White Hat / Black Hat SEO | | darkanweb0 -
How Google deal with a Domain Buy
Hello folks, How is google dealing with those clever peoples who decide to buy a famous place on internet( domain ), to be their domain name. For example if someone buy a very well ranked domain name for some keywords in their niche, is there any punishment? Whats the bad things about buy a domain? Thanks.
White Hat / Black Hat SEO | | augustos0
