Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Reverting back to old domain name.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Reverting back to old domain name.

    Intermediate & Advanced SEO
    3
    7
    1410
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Macrofireball
      Macrofireball last edited by

      I've recently been asked by a client if I can foresee any issues with reverting back to their original domain name. With the original domain name they had a pretty decent DA for their sector which they have now lost. Although I do appreciate that over time this might come back, the CEO is very keen to switch back to the old domain.

      They do currently have 301 redirects from the old domain to the new and have implemented rel canonical. As yet they have not notified Google of the change of address using Webmaster Tools.

      Can anyone forsee any issues with returning back to the old domain name? They have only been using the new domain name for a couple of months which currently has a DA for 1.

      1 Reply Last reply Reply Quote 0
      • aarongray
        aarongray last edited by

        Sadly there really isn't one. I know it doesn't help but the 301 shouldn't have been done in the first place. Changing URL's and doing 301's always impact on rankings in a big way.

        You will be best to 301 the new domain back to the old one and try to stay away from doing it. Also keep in mind every time you do a 301 you will only get 70-80% of the benefit of the links going to that domain.

        1 Reply Last reply Reply Quote 1
        • Macrofireball
          Macrofireball @aarongray last edited by

          Hi Aaron,

          The idea was to use 301s to redirect back to the old domain. 301s were originally used because a completely new site was created and restructured; however, if you have a better suggestion then that would be great.

          1 Reply Last reply Reply Quote 0
          • aarongray
            aarongray last edited by

            I would be very careful when Changing 301s I have seen people have major issues when turning a 301 off. More so because a lot of people use 301  to drop spam backlinks and get a jump in rankings.

            Can I ask why did you do the 301 in the first place? And are you going to 301 the new domain back to the old one.

            Macrofireball 1 Reply Last reply Reply Quote 0
            • ThomasHarvey
              ThomasHarvey @Macrofireball last edited by

              Yeah I believe that regaining the DA back shouldn't be an issue for the old domain. It won't be instant, but shouldn't be a massive amount of time before you get back to where you were previously.

              1 Reply Last reply Reply Quote 1
              • Macrofireball
                Macrofireball @ThomasHarvey last edited by

                Hi Thomas,

                Yes, I can request that all the links are changed back again. Since the DA is virtually non-existent, If we change back again will they likely to get the DA from the old domain back again?

                ThomasHarvey 1 Reply Last reply Reply Quote 0
                • ThomasHarvey
                  ThomasHarvey last edited by

                  No issue that I can think of, apart from the following:

                  • Have any links to the old site been updated to the new site? If so can you request for the webmaster to change them back?
                  Macrofireball 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • naturalsociety

                    Shopify Site with Multiple Domains?

                    Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is:  https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike

                    Intermediate & Advanced SEO | | naturalsociety
                    0
                  • kcb8178

                    Sub Domain Usage

                    I see that the gap uses gap.com, oldnavy.gap.com and bananarepublic.gap.com.  Wouldn't a better approach for SEO to have oldnavy.com, bananarepublic.com and gap.com all separate?  Is there any benefit to using the approach of store1.parentcompany.com, store2.parentcompany.com etc?  What are the pros and cons to each?

                    Intermediate & Advanced SEO | | kcb8178
                    0
                  • Carissamay

                    Why is my domain authority still 1?

                    I changed the domain of my website from www.vanillacrush.co.uk to www.carissamay.co.uk at the end of December and yet my DA for carissamay is still 1. As advised, I set up a 301 redirect from VC to CM which seems to be working fine. However when I check on redirect detective it tells me I also have a 302 set up. Could this be confusing things? http://www.vanillacrush.co.uk http://www.vanillacrush.co.uk/ http://www.carissamay.co.uk Any help would be greatly appreciated! Many thanks

                    Intermediate & Advanced SEO | | Carissamay
                    0
                  • 94501

                    What are the pros & cons of recycling an old domain name?

                    Hi, Old domain name is about books and book buyback. It had about 1000 pages at one time, been around since 2006, and still shows in Open Site Explorer as 86 links from from 46 domains, PA 43 DA 35, spam score of 4. The 4 evidently relates to low number of internal links and no contact info. The domain name's ownership hasn't changed, but for the last year has either not been up at all or only the homepage in the last couple of months. Now the idea is to maybe re-purpose it for place rating content... no more book content... totally different subject matter. Is this an organic search advantage or would it be better to start fresh with a new domain name? Is Google going to have a harder time seeing it as relevant for a new subject (with good new content) or seeing a new site as important? Thanks... Darcy

                    Intermediate & Advanced SEO | | 94501
                    0
                  • IsaCleanse

                    Redirect domain or keep separate domains in each country?

                    Hi all Hoping this might be something that can be answered given the number of variables 🙂 
                    My main site is www.isacleanse.com.au (Obviously targeted to Australian Market) and also www.isacleanse.co.nz targeted to NZ. The main Keywords im targeting are 'Isagenix' for both and also Isagenix Australia, Isagenix Perth, Sydney (Australian cities) and Isagenix NZ, Isagenix New Zealand, Isagenix Auckland etc.. for NZ The Australian site gets a lot more traffic and Australian market gets a lot more searches - I also have a section www.isacleanse.com.au/isagenix-new-zealand/ on the Australian site. The question is am I best off redirrecting the .co.nz domain completley to the Australian Domain to give it extra SEO Juice?

                    Intermediate & Advanced SEO | | IsaCleanse
                    0
                  • webbmason

                    Domain Forwarding - SEO Impacts?

                    I have a site that has been active for years - thinkbiglearnsmart.com. Awhile ago I had purchased about 50 domain names that were relevant to my company. I still have those urls and would like to use them to point to different pages on my site - just because they have good key words in the URLs. For example - one is dreamweavertrainingclassesonlinelive.com.  Currently they are all redirecting to my homepage. A. is that hurting me? B. I would like to redirect to the more relevant page. ie the page dedicated to Dreamweaver training (http://thinkbiglearnsmart.com/dreamweaver-creative-cloud-training-course/ ) Will this hurt my Dreamweaver keyword for example because there is already a 301 redirect on that page from a very old Dreamweaver link which was something like thinkbiglearnsmart.com/dreamweaver C. On my hosting account where I can select where the URL forwards to - it has an option for "Location forwarding" and "Frame forwarding" - currently they are set to Frame forwarding - which one is best? Any help is much appreciated!!! Thank you!

                    Intermediate & Advanced SEO | | webbmason
                    0
                  • Branden_S

                    Using pictures from another domain

                    We are building several sites for several clients which will be using images from the manufacturer.  Our dev team wants to insert the manufacturer's url for the images, instead of actually downloading the image and hosting on our server.  There are thousands of images, so downloading images to our server will be time consuming, so we are looking for a shortcut.... however I'm concerned this will cause other issues. Is using manufactueresdomain.com/12345.jpg going to cause SEO issues?  will this generate Google penalties?  Since we are not able to control the image file name, we cannot optimize it.  We will add Alt text and Title tag for each image, but the file name is random characters.  How important is the file name for SEO?

                    Intermediate & Advanced SEO | | Branden_S
                    0
                  • Ewan.Kennedy

                    Is it safe to 301 redirect old domain to new domain after a manual unnatural links penalty?

                    I have recently taken on a client that has been manually penalised for spammy link building by two previous SEOs. Having just read this excellent discussion, http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience I am weighing up the odds of whether it's better to cut losses and recommend moving domains. I had thought under these circumstances it was important not to 301 the old domain to the new domain but the author (Lewis Sellers) comments on 3/4/13 that he is aware of forwards having been implemented without transferring the penalty to the new domain. http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience#jtc216689 Is it safe to 301? What's the latest thinking?

                    Intermediate & Advanced SEO | | Ewan.Kennedy
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.