Are Review Dates Necessary in Schema markup for Ratings to Appear in SERPS?
-
Schema seems to be properly set up according to Google Webmaster Tools and the Structured Data Testing Tool... https://developers.google.com/structured-data/testing-tool/?url=http://www.myessentia.com/mattresses/classic-8
Are dates for reviews necessary to getting the star ratings to appear in the SERPS?
-
Hi Schmeetz,
I've had a rough time getting reviews to work for schema as well. The structured data testing tool can give you a positive when something's actually missing that'll stop Google from displaying your stars. The nice thing is, if you're using structured data, Google will update their listings as soon as they recrawl the page, so you can test things fairly easily. Use Google Webmaster Tools to "Fetch as Google" and "Submit to Index" to get a page with new code recrawled within an hour or so.
I don't think you need dates in order to get star ratings on SERPs. I haven't needed them on my company's site. But, I noticed that all of your markup is using content tags rather than marking up actual content on the page. My guess is, that's the issue, that Google doesn't trust content that isn't seen on the page. Have you tried marking up the actual content?
_Note: _Google will also sometimes blacklist domains from displaying reviews. This isn't an issue for you, but for others reading this: you can test it by searching for "site: [product URL]". If Google displays the ratings then, it's not a technical issue, it's a blacklisting issue.
Test out marking up visible HTML text and let us know how it goes!
Best,
Kristina
-
Hi.
I had pretty excruciating experience with Schema. I've been working with it for some time, but i rarely seen it work. I have seen it work for ecommerce websites, but that's pretty much it. I know it's all correct, at least according to structured data checker tool and common sense, but it's still painfully rare when it actually displays rich snippets. Also, usually it does take looong time to see results. You said it's been three months, usually it should be enough, but who knows how Google works.
Also there is a clear explanation that Google uses schema as a referrer, as a helper, but it doesn't necessarily mean that if you have schema, you gonna have snippet. I even had a phone-talk with Google engineers about our "perfectly" proper schema for Knowledge Graph, which isn't working. For about 4 months. Nobody could give me any make-sense answer.
If you do figure it out, please, let community now
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Correct use of schema for online store and physical stores
I have been getting conflicting advice on the best way to implement schema for the following scenario. There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/. So each page on the website has the Organisation schema for the central 'organisation', something like: Then on each physical store landing page is something like the following as well as the Organisation schema: Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration? It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
Technical SEO | | MickEdwards0 -
Changed all product titles, lost google schema markup in listings. Temporary?
We changed all of our product titles to be way shorter and less keyword stuffed last week. Short of dropping a few places in rank for most keywords (we assume temporarily) that all went fine. What we didn't expect was to loose all the schema data in our google listings from product pages. Price, and review stars are missing. Has anyone seen this before?
Technical SEO | | monkeyevil0 -
Am I using pagination markups correctly?
Hey Mozzers! I am receiving duplicate title tag errors from Search Console on paginated pages (blog.com/chlorine, blog.com/chlorine-2, blog.com/chlorine-3). I do not currently have a view all page. If I were to create one, would I add all the content from chlorine-2 and chlorine-3 to the blog.com/chlorine page? Then use the rel=cononical on chlorine-2 and chlorine-3 to blog.com/chlorine? If I move forward without the view all page, I could implement the next/prev HTML markups but can I do this without dev help? I am currently using the Yoast SEO plugin and do not see the option. Would I use the text editor to add the markups directly before the content? I think I have a grasp on this, but this will be my first time implementing and I want to double check first! Thanks!
Technical SEO | | localwork0 -
Suddenly disappear from google SERP : Pls Help
I am facing too much problems with my all sites and i am afraid with google SERP result. I was penalize by google in previous yea and again Today too. i have a website name is removalinmelbourne.com.au i was happy with my seo because it was coming on the first page and 2nd page with most of the keywords like removalists melbourne, removals melbourne, movers in melbourne, removalists in melbourne and today i was shocked with my result this not showing anywhere on google . Please someone help me . How can i get back .
Technical SEO | | Tufail0 -
Why is Google not displaying the right URL on SERP?
Google is not displaying the URL correctly for this page. (See image) Here is the search that I performed: http://goo.gl/xk7L8 If you click on the URL, it doesn't take you to the page that it the URL references. Any ideas? It should show this URL: http://www.theskincentermd.com/breast-enhancement tsc-serp.png
Technical SEO | | theBREWROOM0 -
Can you mark up a page using Schema.org and Facebook Open Graph?
Is it possible to use both Schema.org and Facebook Open Graph for structured data markup? On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers." Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html
Technical SEO | | SAMarketing1 -
Schema.org microformatting - itemprop within href tag?
I'm trying to implement microformatting on the site, specifically for the cities where we are active. I'm hoping this will help us rank in local search. This is what I have been doing: op="addressLocality">City Name In Google's Rich Snippets Testing Tool, that yields this: addresslocality = City Name However, I've also done this: City Name In Google's tool, that gave me this: addresslocality text = City Name
Technical SEO | | ufmedia
href = http://www.domain.com/webpage So which is better?0 -
How do I set up a site review for a password protected site?
We need to conduct a SEO analysis for a website that is on a private, password protected development site -- is there anyway for SEOMoz tools to access and analyze a PW protected site? Thank you, Sara Merten
Technical SEO | | kev110