In 2015, How Important is having a Local IP address (rather than a cheaper hosting overseas)?
-
Looking to move several sites from my current hosting provider, and am considering moving them to cheaper, overseas hosting providers. What's the current thinking of how this will impact local SEO results?
-
Hi Brian,oo problem, happy it helped! Of course- it's always better to confirm with someone else when there's a lot at stake!
-
Thanks Zoe, awesome response. Your answer backed up what I thought, to be fair. But as we're rolling out a large multi-site international strategy for a client (with little margin for error), I figured it was a good idea to get a second opinion, just in case!
-
Thanks Zoe. I was looking for the answer to the exact same question. Thanks for the help!
-
Hi Brian,
I usually follow this advice from John Mueller of Google in a Google Webmaster Tools help thread:
For search, specifically for geotargeting, the server's location plays a very small role, in many cases it's irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we'll mainly use the geotargeting from there, regardless of where your server is located. You definitely don't need to host your website in any specific geographic location -- use what works best for you, and give us that information via a ccTLD or Webmaster Tools.You can find out more about geotargeting at https://support.google.com/webmasters/answer/62399?hl=enand https://support.google.com/webmasters/answer/182192?hl=en
I think that as long as your website is fast, and usability & speed are prioritised, you won't see a negative effect. If the move causes your site to slow down at all, you might find an issue, but this could go the other way too.
Hope this helps!
Zoe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Single Local Result on Google... Wut up with that?
I'm seeing, for several different locations, single businesses suddenly coming up for searches on local services, where there used to be 3-Pack results. Now it's like a knowledge panel result on the right. Anyone else seeing this? Any ideas as to what's going on... and if there's anything that can be done to revert it? (influence the type of local result). Thanks!
Local Listings | | WP-Pro1 -
Is Moz Local useful for a specialized small business?
I can see the use of Moz Local for businesses for the general public, like a restaurant. But is it useful for a more specialized business like a recording studio? The studio ranks high on Google already for our city (usually #1 but some days #2). It's not like people are driving around and grab their phone to look up an emergency recording studio stop. Is it useful?
Local Listings | | amybethmegjo0 -
NAP-safe way to display second address (P.O. box) on website?
I understand that only listing one address on a company website helps maintain NAP consistency, but is there a way to safely have a second address listed? A client of ours recently asked us if we could put their P.O. box address up on their website, so that THEIR clients would be able to conveniently look it up when mailing in documents, paperwork, checks, etc. They presently have their physical office address listed on their site, as well as in local listings. One idea we had would be to have the P.O. box address listed only on an image, so the crawler won't see the address, but there are potential accessibility issues with that solution. Would any specific kinds of markup or meta tags prevent the P.O. box from getting picked up and causing NAP confusion in local listings? Or am I simply overthinking this one? Thanks!
Local Listings | | BrianAlpert780 -
Local WebMD - Bulk Upload Help
Does anyone have any experience doing a bulk upload for physician listings on WebMD? I have emailed through their contact form, but have not heard a response regarding a process for managing multiple locations.
Local Listings | | PureVisibility0 -
Google Local Listing Ranking/Traffic Metrics in the Google Search Console?
A client of mine asked me if it was possible to see local listing data (ranking/traffic stats) in the Google Search Console for a URL. I figured the Google Search Console only shows organic metrics not 3-pack/local listing performance. However I could be mistaken. Does the Google Search Console report this?
Local Listings | | RosemaryB0 -
Unable to update client address in G+/Moz Local
Hello, I'm having an issue with Moz Local that involves a few complicating factors. I have a client who has moved to a new office and I was hoping to use Moz Local to help keep their NAP consistent during the transition. Unfortunately, I don't have access to the Google+ page that was set up for the business (and neither does my client). The client is relatively new, so we suspect the page was set up by the person/agency that set up their website previously. And since Moz Local gets the business address from the Google+ page it finds, and I can't access that page to change its address, I can't update the address in Moz Local. I DO have access to the client's website and Facebook account, and have already updated their listed address on those pages, but the Google+ page seems to still be a problem for verification. One of the other wrinkles is that since I have updated the Facebook page to show the new address, Moz Local has picked that up as a completely separate listing (a listing that uses an "and" instead of an "&" in the name). I was hoping to claim/verify THAT listing and see if I could merge the 2, but this other listing shows up as a separate purchase on Moz Local. I would prefer not to have to pay twice for the same listing, if at all possible. I would try to change the Facebook page name to use "&" instead of "and" in the hopes that Moz Local might recognize that it's the same business, but it looks like Facebook only allows you to change a page's name once, and I don't want to burn what might be needed to solve some other future problem. Lastly, the Moz Local listings are under another Moz account. I DO have access to that account, and can provide any specifics to the Moz staff if needed. To sum up: I can't change an address on Google+ and therefore cannot change the address on Moz Local. I'm not sure if this is a Moz Local issue, a Google+ issue, or (most likely) an issue on both ends, so any suggestions would be most appreciated. Thanks!
Local Listings | | BrianAlpert780 -
Local SEO and Sites by Order of Opinion?
Okay, so we were just having a discussion about which sites/directories are the most important to be listed in for Local SEO. Ultimately we were looking to 'sort' these by order of importance for the typical local business. Google My Business Yelp Yahoo! Local Bing Local Foursquare YellowPages.com SuperPages.com CitySearch HotFrog How would you order them? Would you add anything to the list? Thanks!
Local Listings | | ClickMonsterIM1 -
Google+ Business Page Ownership - Local Listings
Hi
Local Listings | | soobumim
I am trying to update Google+ Business page. I think previouse employee already setup a Google+ page (not sure if it's completed or not) but she no longer works here. At this point, we have no way of knowing user name & password for the Google + business page.
Name of the business is:
Immediate Response Plumbing
www.irplumbing.com
210) 496-6900
13106 Lookout Ridge, San Antonio, TX 78233
Is therre anyway I can reverify the ownership without contacting the previouse employee?
I am trying to figure out request to change listing ownership from Google and I am lost
Could anyone help me?
Thank you0