Moving blogs to different domain
-
Hey guys,
We currently have some blogs on one of our pages (fraserisland.com.au) and we are launching a complete rebranding of our sites. We want to move the blogs from fraserisland.com.au to the new parent page of travelfreedom.com.au (but still link it to fraserisland.com.au), however I don't know what affect this will have on the ranking of the blogs.
The biggest thing I'm worried about is that the domain will be completely different, and not a sub domain, but I'm not sure what impact this will have on the effectiveness of SEO on the blog.
Thanks guys
-
I think this way the Ranking fluctuation will be none to minimum.
-
Thanks Dan! I totally agree with you...
-
Thanks Moosa! Just want to clarify a few points to be sure they don't get mis-understood by other readers:
Duplicate content
- just want to make sure they know, although duplicate content is not the best thing, there is no penalty per se
Cross Domain Canonical
- search engines will in fact crawl both versions. They will just not index the one with the canonical tag pointing to the source page.
-
Hi Lehia
Given that your site has relatively low domain authority right now of 17 and to eliminate user (and your) confusion, I would 301 redirect every individual blog URL to the corresponding new URL on the new domain. It's possible you may lose some ranking - but let me ask:
- how much traffic do you get from the blog right now?
- I bet there's a typical 80/20 pattern where maybe a small handful of blog URLs are getting more of the traffic?
Point being, I would really do what's best in the long-term and to consolidate your brands/domains. I've performed and seen many migrations perfectly fine.
One last thing!
- Crawl your old site or somehow gather up the old URLs from the old domain
- Throw them in Screaming Frog in List mode
- Export the "Redirect Chain" report
- And undo any redirect chains
I talk about that a little here.
Also, make sure you continue to allow Google to crawl the old domain (don't block it with robots.txt).
-
Thanks Moosa! That helps heap. I think the best practice is to just keep the blogs on their current URL, and then put in a 301 from the new parent domain to the existing blogs. That way people can find the blogs through the parent domain and be direct to the existing Urls. Would you agree?
-
Thanks Josh!
-
You said but still link it to fraserisland.co.au. From this you mean a same blog post can be access from this and the new URL?
- Two different URL containing the same content will be considered as duplicate content, which is defiantly not a good idea when it comes to rankings!
- If you 301 (let’s say you do it right) the URL from old domain to new domain. This will eliminate the duplicate content issue but redirection does lose some amount of link juice so your rankings will see a dip for few days and weeks if not permanent.
- If you set cross domain canonical, this will allow the user to see the same blog post on two different URLs but search engine will only crawl the preferred version so it will be two pages for user but search engine will only consider the preferred version. Not really a good idea in my opinion as I hope most of your blog traffic is coming from search engines anyways…
I think whatever step you will take the rankings are going to change (temporary or permanent) so you have to keep your strategy designed accordingly.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Starting Blog
Right now my page speed is above my competitors but I'm concern about the effect blog pluggins could have on my speed page. What would be a good plugin to start doing this without affecting too much to my speed page rank? My site: https://dentistaslaspalmasgc.es/
Link Building | | Matodontos0 -
Best way to get a Linking Root Domains
Hello, What is the best way to get a Linking Root Domains to my websites? Fore example: www.i-phony.com
Link Building | | iphony0 -
Benefit of Guest Blogging with weak relevancy
No - not that awful kind of guest blogging Matt Cutts called time on - but legitimate blogging on quality websites. Just thought I'd get that out of the way first 😉 I work for a legal services provider as a Content Marketing and PR Executive, and I have a regular spot guest posting on Search Engine People which I acquired in my previous role at an SEO agency. As I'm still working in the industry (in-house rather than for an agency) I thought I'd carry it on, not only because it's good for me personally, but because it'd also be a nice link building quick win from a good site with a strong DA. My question is, with next to know relevancy between domain-domain, page-domain, page-page, is there much value in the link? To be clear, I'll be doing it anyway, but the answer might inform whether I do it under the guise of an employee of my company or just as myself. Thanks all!
Link Building | | NAHL-14300 -
domains that harming my ranking
how can i know domains harming my ranking I ’ve seen a drop in rankings, Domain Authority , so I need to know sites who is linking to my domains that cause this decline.. i can use Open Site Explorer but i need to know the site that harm my ranking .. thanks
Link Building | | Alukah.Network0 -
Blog links: Going out or staying in?
I am a wedding photographer and have a "Venues" page on my website. Am I better associating the links to the venue's actual website or to a blog post featuring a wedding I did there? (PS: In the blog post there will be a post aiming at the venue's website.) Thanks!
Link Building | | IoanSaid0 -
Blog posts with currently no links question
Hi, If a blog has 100's of quality blog posts all with PR 1-3 but has no internal linking going on, what kind of affect would it have if someone was to go through all the pages using mixed anchor text (where it fits) back to money pages. Would generating 100's of internal links from a blog in a matter of days cause problems / flag up to SE's. I'm guessing it would be best to stagger it over a long period of time. Cheers
Link Building | | Bondara0 -
Post Penguin Blog Commenting Links
I have heard a few different things, and I am still not quite clear. Regarding blog commenting, what is the preferred way to do it now? Should the text that is hyperlinked just be our main website name written out http://www.example.com? Is anchor text the text that is hyperlinked? And should the link always go to our home page, or should it go to whatever page we are commenting about. Is blog commenting still good to do post penguin?
Link Building | | Craig2100 -
Blog commenting
When commenting on blogs and the only link you can have is your author name (Ex. Commented by Mike), what are you gonna have, a name, the name of your company or the keyword that you are trying to rank for? Thanks!
Link Building | | echo10