Multiple Landing Pages and Backlinks
-
I have a client that does website contract work for about 50 governmental county websites. The client has the ability to add a link back in the footer of each of these websites. I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it). I also want a different landing page to rank for each term. The 50 different landing pages would be a bit like location pages for local search. Each one targets a different county. However, I do not have a lot of unique content for each page. Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website).
Is this a good SEO back link strategy? Do I need more unique content for each landing page in order to prevent duplicate content flags?
-
Say I was going to fully build out these pages with content, how much unique content should I have per page (minimum)? Would several paragraphs do the trick?
-
That’s great that you can get a link from Gov website but the link will be in the footer and this means every page of the website will be linking back to you as normally websites share the same footer across the website.
Google like natural links and when you will use a key phrase to link back to your client’s website (especially in the footer) this will hurt you as Google can easily guess that the link has been created to manipulate SERP results.
My opinion, if you are linking from footer is to get link on brand name instead of a keyword this way you will get the link juice. I am not saying you will be able to achieve your goal but still you will increase the website authority which will help you in different ways.
You also said that you don’t have lot of unique content for each page. There is no shortcut or pass here you have to create unique content for pages in order to increase your chances to rank for different county related keyphrases.
Honestly, this strategy in my opinion is not good and Google can easily guess what you are doing and reward you accordingly.
I think the better idea is to get a link with a brand name to increase authority, create unique content for county pages. Get some quality links from different industry related websites and you will rank better in SERPs from the targeted key phrases.
Just a thought!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paginated Pages Page Depth
Hi Everyone, I was wondering how Google counts the page depth on paginated pages. DeepCrawl is showing our primary pages as being 6+ levels deep, but without the blog or with an infinite scroll on the /blog/ page, I believe it would be only 2 or 3 levels deep. Using Moz's blog as an example, is https://moz.com/blog?page=2 treated to be on the same level in terms of page depth as https://moz.com/blog? If so is it the https://site.comcom/blog" /> and https://site.com/blog?page=3" /> code that helps Google recognize this? Or does Google treat the page depth the same way that DeepCrawl is showing it with the blog posts on page 2 being +1 in page depth compared to the ones on page 1, for example? Thanks, Andy
Intermediate & Advanced SEO | | AndyRSB0 -
Duplicate Page getting indexed and not the main page!
Main Page: www.domain.com/service
Intermediate & Advanced SEO | | Ishrat-Khan
Duplicate Page: www.domain.com/products-handler.php/?cat=service 1. My page was getting indexed properly in 2015 as: www.domain.com/service
2. Redesigning done in Aug 2016, a new URL pattern surfaced for my pages with parameter "products-handler"
3. One of my product landing pages had got 301-permanent redirected on the "products-handler" page
MAIN PAGE: www.domain.com/service GETTING REDIRECTED TO: www.domain.com/products-handler.php/?cat=service
4. This redirection was appearing until Nov 2016.
5. I took over the website in 2017, the main page was getting indexed and deindexed on and off.
6. This June it suddenly started showing an index of this page "domain.com/products-handler.php/?cat=service"
7. These "products-handler.php" pages were creating sitewide internal duplicacy, hence I blocked them in robots.
8. Then my page (Main Page: www.domain.com/service) got totally off the Google index Q1) What could be the possible reasons for the creation of these pages?
Q2) How can 301 get placed from main to duplicate URL?
Q3) When I have submitted my main URL multiple times in Search Console, why it doesn't get indexed?
Q4) How can I make Google understand that these URLs are not my preferred URLs?
Q5) How can I permanently remove these (products-handler.php) URLs? All the suggestions and discussions are welcome! Thanks in advance! 🙂0 -
Multiple pages for a Profile
Hi All, We have a Biography website in which we have Celebrity News, Videos, Images etc. We have a main page which shows the biography and sides we show 5 blocks of News, Videos, Images etc and have a More option when clicked the page goes to a page where it shows 100's of news of that celeb or Videos etc This is the main page : sitename.com/celebrityname news: sitename.com/celebrityname/news Videos: sitename.com/celebrityname/videos Images: sitename.com/celebrityname/Images Now these 3 pages have no content in them and when we scan via SEMRUSH it shows as "with duplicate title tags". We have 20K such bio's so 20K * 3 such pages is 60K duplicate title tags How can we deal with such pages? Any help please. Thanks
Intermediate & Advanced SEO | | leengsro870 -
What to do when your home page an index for a series of pages.
I have created an index stack. My home page is http://www.southernwhitewater.com The home page is the index itself and the 1st page http://www.southernwhitewater.com/nz-adventure-tours-whitewater-river-rafting-hunting-fishing My home page (if your look at it through moz bat for chrome bar} incorporates all the pages in the index. Is this Bad? I would prefer to index each page separately. As per my site index in the footer What is the best way to optimize all these pages individually and still have the customers arrive at the top to a picture. rel= canonical? Any help would be great!! http://www.southernwhitewater.com
Intermediate & Advanced SEO | | VelocityWebsites0 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
Is their value in linking to PPC landing pages and using rel="canonical"
I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle. My questions are: 1. Is there a benefit for having the orphan ppc pages indexed or should I no index them? 2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap? 3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page? Thanks,
Intermediate & Advanced SEO | | BrandExpSteve0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
My landing pages don't show up in the SERPs, only my frontpage does.
I am having some trouble with getting the landing pages for a clients website to show up in the SERPs.
Intermediate & Advanced SEO | | InmediaDK
As far as I can see, the pages are optimized well, and they also get indexed by Google. The website is a danish webshop that sells wine, www.vindanmark.com Take for an instance this landing page, http://www.vindanmark.com/vinhandel/
It is optimzied for the keywords "Vinhandel Århus". Vinhandel means "Winestore" and "Århus" is a danish city. As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well. But I can't figure out, why the frontpage keep outranking the landingpages on every keyword.
What am I doing wrong here?1