Ecommerce Site - Duplicate product descriptions & SKU pages
-
Hi
I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site.
At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates.
Is this the best way? Or is it better to have the one page with the SKU in the URL?
Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site?
I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update.
Thank you
-
Hi,
Yes we use the SKU's on the other pages too. Thanks for everyone's feedback
-
Thanks, I'll set up some tests to see if this proves anything either way
Thanks
-
Hmmmm, not sure they will be ranked better, especially if they already have canonical permanent pages.
Why not use the permanent URLs in the emails also. They will look neater too for the end user and SERPS as the
www.yourdomain.com/storage-boxes/niceday-economy-archive-boxes
Looks better than
www.yourdomain.com/storage-boxes/46546545021.php etc You could always try a 301 redirect for the SKU pages so they point to the nice URL pages.
-
Also just to add, with regard to product pages - we link to the SKU page in email marketing & these URL's with the SKU are what users can find when searching in the onsite search facility.
As the urls with the SKU's will get more traffic & active users through other mediums, could this affect how Google rates them?
With regard to internal links we link the the permanent URL and not the SKU URL however
-
These are really the only two I am aware of for actual page content over meta etc. Other Mozzers may have some additional tools they could share... Good luck
-
Great thank you.
Do you know of any good internal duplicate content checkers? I am looking at copyscape or siteliner.
Thanks
-
In that case, if you can I would definitely try and create some unique content for these category pages, I understand it can be difficult when talking about boxes when they all kind of do the same thing. Storage boxes, moving boxes, cardboard boxes, plastic boxes, containers.... what do they all do? they store and hold things right!.
I used to work for a large national office supplies company so know your pain, but a little extra content may help make a difference if you really need a particular category page to rank better against your competitors in what is already a very difficult and competitive area.
-
Great thanks for your input.
With regard to the duplicate content, it's not so much on these pages which are canonicalised, it's more so on ranges of products under separate URLs. e.g. Storage boxes
A lot of the ranges are so similar, that the product description points are the same and I wanted to include some unique text - if it's worth doing
Thanks!
-
By canonicalising the SKU page to your intended landing/product page I think you are doing the best option for your situation, that is providing the URL features the product name etc. You seem to be very clued up and by the sounds of it doing everything right, I would not think that people in general would search for a SKU so having the other page as the dominant authority page is probably best.
However, as an option rather than having two pages surely you could have just one and have the search facility on your site pull back the landing page based in the SKU as a filterable/searchable element.
That way you would not need to have multiple pages and have to create double the unique content as you would only have once page to look after.
As for the similar pages, I agree adding some unique content to help differentiate them would help.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webshop landing pages and product pages
Hi, I am doing extensive keyword research for the SEO of a big webshop. Since this shop sells technical books and software (legal books, tax software and so on), I come across a lot of very specific keywords for separate products. Isn't it better to try and rank in the SERP's with all the separate product pages, instead of with the landing (category) pages?
Intermediate & Advanced SEO | | Mat_C0 -
Concerns of Duplicative Content on Purchased Site
Recently I purchased a site of 50+ DA (oldsite.com) that had been offline/404 for 9-12 months from the previous owner. The purchase included the domain and the content previously hosted on the domain. The backlink profile is 100% contextual and pristine. Upon purchasing the domain, I did the following: Rehosted the old site and content that had been down for 9-12 months on oldsite.com Allowed a week or two for indexation on oldsite.com Hosted the old content on my newsite.com and then performed 100+ contextual 301 redirects from the oldsite.com to newsite.com using direct and wild card htaccess rules Issued a Press Release declaring the acquisition of oldsite.com for newsite.com Performed a site "Change of Name" in Google from oldsite.com to newsite.com Performed a site "Site Move" in Bing/Yahoo from oldsite.com to newsite.com It's been close to a month and while organic traffic is growing gradually, it's not what I would expect from a domain with 700+ referring contextual domains. My current concern is around original attribution of content on oldsite.com shifting to scraper sites during the year or so that it was offline. For Example: Oldsite.com has full attribution prior to going offline Scraper sites scan site and repost content elsewhere (effort unsuccessful at time because google know original attribution) Oldsite.com goes offline Scraper sites continue hosting content Google loses consumer facing cache from oldsite.com (and potentially loses original attribution of content) Google reassigns original attribution to a scraper site Oldsite.com is hosted again and Google no longer remembers it's original attribution and thinks content is stolen Google then silently punished Oldsite.com and Newsite.com (which it is redirected to) QUESTIONS Does this sequence have any merit? Does Google keep track of original attribution after the content ceases to exist in Google's search cache? Are there any tools or ways to tell if you're being punished for content being posted else on the web even if you originally had attribution? Unrelated: Are there any other steps that are recommend for a Change of site as described above.
Intermediate & Advanced SEO | | PetSite0 -
Duplicate Content Dilemma for Category and Brand Pages
Hi, I have a online shop with categories such as: Trousers Shirts Shoes etc. But now I'm having a problem with further development.
Intermediate & Advanced SEO | | soralsokal
I'd like to introduce brand pages. In this case I would create new categories for Brand 1, Brand 2, etc... The text on categories and brand pages would be unique. But there will be an overlap in products. How do I deal with this from a duplicate content perspective? I'm appreciate your suggestions. Best, Robin0 -
Big problem with duplicate page content
Hello! I am a beginner SEO specialist and a have a problem with duplicate pages content. The site I'm working on is an online shop made with Prestashop. The moz crawl report shows me that I have over 4000 duplicate page content. Two weeks ago I had 1400. The majority of links that show duplicate content looks like bellow:
Intermediate & Advanced SEO | | ana_g
http://www.sitename.com/category-name/filter1
http://www.sitename.com/category-name/filter1/filter2 Firstly, I thought that the filtres don't work. But, when I browse the site and I test it, I see that the filters are working and generate links like bellow:
http://www.sitename.com/category-name#/filter1
http://www.sitename.com/category-name#/filter1/filter2 The links without the # do not work; it messes up with the filters.
Why are the pages indexed without the #, thus generating me duplicate content?
How can I fix the issues?
Thank you very much!0 -
Duplicate keyphrases in page titles = penalty?
Hello Mozzers - just looking at a website which has duplicate keyphrases in its page titles... So you have [keyphrase 1] | [exact match Keyphrase 1] Now I happen to know this particular site has suffered a dramatic fall in traffic - the SEO agency working on the site had advised the client to duplicate keyphrases. Hard to believe, huh! What I'm wondering is whether this extensive exact match keyphrase duplication might've been enough to attract a penalty? Your thoughts would be welcome.
Intermediate & Advanced SEO | | McTaggart0 -
Splash/Warning Pages at front of site
We are looking at working on a site that needs a warning for users visiting - This splash/warning page is the only just google sees this not performing well in search engine - The sites are Wordpress sites - Would we use script to force a full screen pop up? This would be needed on a visit but if the user leaves and returns to the site the warning would need to reappear. Any ideas?
Intermediate & Advanced SEO | | JohnW-UK0 -
Is it ok to add snippet of information taken from other sites on product pages?
Hello here, I own an e-commerce website that sells digital sheet music, and I would like to enrich my product pages with short references to artists/composers related to the product, taken from external websites such as mentions, fresh news, information taken from related videos, cross-references, etc. In other words, I'd like to provide our users with a different kind of informational content that our competitors are currently not offering. We could also think of this like "providing some sort of aggregate content on product pages to enrich the user's experience by providing more information about the product". What do you think are the risks or the benefits of such an approach? And if there are any risks, how to avoid/tackle them? Any thoughts are very welcome! Thank you in advance to anyone.
Intermediate & Advanced SEO | | fablau0 -
How much (%) of the content of a page is considered too much duplication?
Google is not fond of duplication, I have been very kindly told. So how much would you suggest is too much?
Intermediate & Advanced SEO | | simonberenyi0