Do I use H1 tag for logo or page content?

[seoman10]

Should the h1 tag be used for the main page content or the logo?

I understand the original method was too H1 the logo with the main search term, does this still hold true or should it be content focused?

[ClaytonJ]

No your brand name will always be your brand name.  If they search for that your brand name should come up no 1. So do not waste a H1/SEO opportunity unless the boss demands it. The searcher is looking for you, you should rank no 1 for your brand name so in that instance the H1 brand name has no impact.

The exceptions could be where the brand name is or includes the keyword target etc.  So may need to think a little more laterally. So if the company is called "Health Insurance Inc" & and is chasing the word Health Insurance. In that instance making your H1 your brand name... or part thereof is a good idea!.

The H1 should be helpful to both google and the customer - so frame your H1 in that light for each page.

Hope that assists.

,

[seoman10]

Thanks interesting, makes good sense.
So to clarify an exception might be if you were promoting brand name?

[ClaytonJ]

No the H1 is important for google.  It helps match a searchers intent with the page.  ie if looking for beds ... then ideally the H1 has the word bed in it.  Additionally it assists in comforting the customer they are on a relevant site if the H1 in some manner matches the keyword (searchers intent) that was typed in.

The H1 assists in telling google what you page is about especially if the content on the page is not clear. There impact has been reduced but I believe still significant and simple enough to implement and do properly. Each page should answer a customer query so consider them as content title tags that help tell google understand what the page is about.

Each page should have a unique H1 tag and only one that describes that pages content and contains the target keyword for that page.

Hope that assists. To clearly answer your query.  The H1 should not be your logo.. though there maybe rare page exceptions.