Broad Match Modifier - Adwords Experts
-
Hi All,
Looking for a little feedback from anyone running/managing ppc campaigns.
I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs.
I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well.
Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms.
Thanks
-
Hi,
This is the reason that I suggest you to create a separate ad group for BMM keywords only in which you have to add exact match and phrase match query as negative keyword so you can measure the performance of only BMM.
If it is still not clear to you please let me know I will explain you by giving example.
Hope this helps.
Thanks
-
Thanks for the input - I understand how BMM works and that my ads will show for more queries...
My question is how do you see the performance of the BMM term as opposed to the Phrase and Exact matches?
Do you ever notice a search term should be pulling an exact match but instead it pulls the BMM?
-
I find the BMM keywords to be very useful, that is providing you monitor and negative those erroneous keywords that trigger wrongful searches. With BMM you get as Alick300 mentioned a broader spread with those keywords needing to be included, as such they could be found when your exact is entered the other way round if two words or if the phrase is much longer but still contains all keywords.
For me the best tool to compliment BMM is your negative list so over time your campaign becomes more and more accurate with scope for your CTR, and CPC to improve.
-
Hi,
First of all if you pick broad match modifier keywords you will reach broader audience with some controls. I use BMM keywords in my campaign and that is giving me significant number of conversions. As far as QS , CTR and CPC is concerns in my case all are good in my case.
IMO you should create a separate Ad group for BMM keywords in which add exact match and phrase match as negative keywords so your ad trigger for only BMM and keep checking search terms and if find irrelevant search terms add thoise search terms as negative keywords.
You can check it for 1-2 months then you can decide whether BMM perfoming well or not if not you can pause those ad groups.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why do some Adwords agencies insist on setting up Adwords in their own account?
I'm an online marketing consultant and I work with a variety of agencies who handle Adwords. I keep running into an issue where agencies want to set up Adwords in a proprietary account for my clients rather than in the client's account and manage it through MCC. I have just run into again and this time the agency claims they are protecting their Adwords "secret sauce" but that the client will still have full access to keywords, negative keywords, Ad copy, etc. It just doesn't pass the sniff test with me. Can anyone tell me if there are some legitimate reasons for an agency to do this other than to simply try to hold data hostage so that clients can't leave them without loss? I am inclined to tell my client they should run away screaming, but thought I would bounce it off you smart people first. Thanks!
Paid Search Marketing | | farlandlee1 -
Adwords linking to analytics
Hi there if i have my adwords for a website of mine on a different account to the one i use for google analytics on it, is there anyway to import the data? currently it will only let me link the adwords data in the analytics account if it is on the same Google account - is there a way to give permission for the data from another Google account?
Paid Search Marketing | | tdigital0 -
AdWords Negative Keywords
Hello community! I got a bit stuck with negative keywords management today! I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types. Do I have to upload the list on Editor for each campaign? Thanks
Paid Search Marketing | | PremioOscar0 -
A heads-up about problems with the new Google Adwords Keyword Planner tool
I noticed that when I was using this tool, the data in the tables would change, often by a lot (up to 50%) when I sorted the columns. (Did nothing else, just sorted.) Since I was starting a new campaign and really needed data, I contacted Google about this and was told: "I understand that the estimates are changing in the Keyword Planner tool when you sort the data. I reproduced this on my end as well and was able to confirm that this is a known technical issue on our end." "Unfortunately the information in the Keyword Planner Tool is currently not the best source of data for your analysis." They then went on to suggest I just test things blindly. So, what do you do to get information about keyword traffic and ppc estimates?
Paid Search Marketing | | Linda-Vassily0 -
How can I filter peoples names out in an Adwords campaign?
for example I get all these searches like "dan stoffer painter spokane"
Paid Search Marketing | | Superflys0 -
Adword competition between exact match and related broad match
If I have two company A and B. Company A: bid on key word exact [Nike and Jordan] Company B: bid on broad match Jordan shoesks Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike). My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B? Tks
Paid Search Marketing | | fabrico230 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Adwords campaign and adgroup ideas
When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that. So far when it comes to structure I have come up with this setup Campaigns Henderson adgroups Preschool Top Keywords preschool Example Keywords preschools in henderson, nv preschools in henderson nevada preschool henderson nv preschool henderson nevada top rated Example Keywords top rated preschools in henderson nv top rates preschools in henderson nevada best Example Keywords best preschool in henderson nv best preschool in henderson nevada Elementary Top Keywords private school Example Keywords Elementary private schools in henderson nv Elementary private schools in henderson nevada Elementary private school in henderson nv Elementary private school in henderson nevada top rated Example Keywords top rated elementary private school in henderson nv top rated elementary private school in henderson nevada best Example Keywords best elementary private school in henderson nv High School Top Keywords private school top rated best Las Vegas adgroups Preschool Elementary High School I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type. Then each adgroup will get a relevant ad pertaining to those keywords. Am I going overbaord? or is this a good start?
Paid Search Marketing | | cbielich0