Website not moving?

[BobAnderson]

We run a printing website www.fastprint.co.uk and have built a few decent tools such as

http://www.fastprint.co.uk/adobe-shortcut-mapper/

and decent infographics such as

http://www.fastprint.co.uk/blog/the-art-of-mixing-typefaces.html

and had a fair few decent links from website over the course of the last 1 1/2 but we do not seem to be moving very far?

If you take our site on sem rush (a decent percentage of our site traffic is through the above tools or decent blog posts so the number would be lower for E-commerce)

http://www.semrush.com/uk/info/fastprint.co.uk+(by+organic)?sort=volume_desc

in comparison to a few others

http://www.semrush.com/uk/info/banana-print.co.uk+(by+organic)]

http://www.semrush.com/uk/info/brunelone.com+(by+organic)

Especially this site

http://www.semrush.com/uk/info/instantprint.co.uk+(by+organic)

I just don't get what we are doing wrong?

[katemorris]

How long has the site been up? What about IP?

Good content and links are how you build a good strong site, but there are many other factors at play here. It seems from SEM Rush that IP has been around a bit longer and might be ahead of you in terms of business development on the web (marketing, link building, outreach, etc.).

Are you focusing on one area of printing in particular? What do your goals look like?

[NgEF]

Hi Bob,

I ran through quickly the site you're trying to rank, as well as the others, in particular InstantPrint.co.uk

The very first thing that stood out to me is the massive amount of links that InstantPrint.co.uk has versus your site FastPrint.co.uk. IP (InstantPrint.co.uk) has (according to the MozBar), 10,908 links from 83 domains, versus your site's 758 links from 115 domains.

Couple of things I can suggest right off the bat here:

1. Keywords ranked on: You've done a great job of pulling out the raw data from SEMRush for the keywords via which the traffic is coming in for. I noticed that according to the data from SEMRush, IP is getting a very large amount of traffic from the keyword 'business cards' ranking 3rd, versus FastPrint which doesn't seem to be ranked on that keyword. Have you pulled the entire list of keywords from SEMRush's crawl of IP and tracking them via Moz? That will be my first step here. To see which keywords IP is ranking above you on. Once you've tracked that for a couple of week and know where you stand, then the next step will come in. The first step I'd take is to identify what are the keywords most relevant to the business. Once I've done that, I've established the main baseline to measure the optimization work to be carried out.

2. Content creation: You've created some lovely tools and infographics, but a side-by-side comparison of the the two landing pages targeted at the keyword 'business cards': http://www.fastprint.co.uk/business-cards/ versus https://www.instantprint.co.uk/businesscards show that IP's landing page for 'business cards' has a Page Authority of 34 versus FastPrint's Page Authority of 24.

One particular item I noted was that IP has placed their key landing pages for keywords like 'business cards', flyers & leaflets', 'banners & POS' etc on their footer, meaning that throughout the entire site, the internal links are continually pointing back to the key landing pages, while FastPrint doesn't. I'd strongly suggest further optimizing the internal linkages pointing to the FastPrint key landing pages.

3. Amount of Links: While it looks like IP has FastPrint beat in terms of the overall amount of links, I realized that the FastPrint site actually has more overall domains linking in to the site. I took a look at the backlinks pointing to IP and FP, and I think there's a lot to be learned here. If you take a in-depth look at the backlink report for IP, I think you'd find a massive amount of links that can also be pointing to FastPrint. Both businesses are in the same field, so I'd strongly suggest you take reference from the sites you've identified and figure out how they earned the backlinks they did, and apply the same to FastPrint.

Hope that helps!