Schema markup for a local directory listing and Web Site name
-
Howdy there! Two schema related questions here
- Schema markup for local directory
We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location.
We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples:
- http://www.yellowpages.com/metairie-la/gold-buyers
- http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx
Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page.
We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this?
- Schema markup for logo and social profiles vs website name.
If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup
https://developers.google.com/structured-data/customize/social-profiles
If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup.
https://developers.google.com/structured-data/site-name
We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation?
Thanks!
-
Thanks Everett!
Makes sense and the examples from your site were very helpful. We realized that we needed to add G+ and Linked in to our "sameAs" list as well.
-
Hello Heahea,
1. I would agree that you should go with the Superpages option: Name = Name of the Location
2. I would go with Organization Schema Type using JSON-LD script, as outlined here:
https://developers.google.com/structured-data/customize/social-profiles
I wouldn't have two Schema Types on that page. Use Organization and provide the URL using the URL property as defined here:
https://schema.org/Organization
This is how we do it on http://www.GoInflow.com. View source and look for the following code, which is the start of our JSON-LD script:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company with different branches: Generic Keywords & Localized Keywords: Best practise?
INITIAL SITUATION: We offer a branded product/service in different cities. We have different contact pages for every city (—> basically just a form and a map, i.e. 100% SHALLOW). GOAL:
Local Website Optimization | | Cesare.Marchetti
We would like to rank for the branded keyword only (—> more generic search intent) but as well as for branded keyword + cities (—> more transactional search intent) combinations. REMARK: It would make little sense in my opinion to develop the individual contact pages (for every city) to „full“ pages with real content as there isn’t really specific content for the differenct cities to add. OPTIONS:
1) HOME page: target for the branded keyword CONTACT pages (one for each city): target for the branded keyword + city name HOME page: target for the branded keyword + all the city names CONTACT pages (one for each city): : NO keyword targeting at all HOME page: target for the branded keyword + different city names CONTACT pages (one for each city): target for the branded keyword + city name Add CANONICAL tag to main page ???!!!??? What is best practise? What would you recommend? Is there another solution? I really would like to know your opinion. Thanks a lot for your hints in advance.
Cheers,
CesareBearbeiten0 -
Advice on applying Service Area Schema
So I have client that delivers goods to residential addresses and commercial businesses. They have 60+ distribution centers but want to target surrounding counties, cities and territories. Our development team was considering using virtual location pages (thousands) for these service areas. I have lobbied against this out of concern that Google would label these "doorway" pages. These pages would not have full addresses. I want to develop a strategy to gain coverage in these surrounding delivery areas. I was told that applying https://schema.org/serviceArea might help. However will this truly bring in the necessary visibility? Would having only a few key select virtual locations suffice (along with Service Area schema)? Any advice on applying https://schema.org/serviceArea attributes would be much appreciated.
Local Website Optimization | | RosemaryB
Thanks0 -
Will hreflang eliminate duplicate content issues for a corporate marketing site on 2 different domains?
Basically, I have 2 company websites running. The first resides on a .com and the second resides on a .co.uk domain. The content is simply localized for the UK audience, not necessarily 100% original for the UK. The main website is the .com website but we expanded into the UK, IE and AU markets. However, the .co.uk domain is targeting UK, IE and AU. I am using the hreflang tag for the pages. Will this prevent duplicate content issues? Or should I use 100% new content for the .co.uk website?
Local Website Optimization | | QuickToImpress0 -
Should I use Rel-Canonicals links for a News site with similar articles each year
Our small town news site provides coverage in a lot of seasonal areas, and we're struggling with the current year's content ranking above previous years. For instance, every year we cover the local high school football team, and create 2-3 articles per game. We'll also have some articles preseason with upcoming schedule and general team "talk". We've seen where articles from past seasons will rank higher than the current season, presumably because the older articles have more links to them from other sources (among other factors). We don't want to delete these old articles and 301 them to the newer article, since most articles include information/stories about specific players...and their families don't want the article to ever come down. Should we rel-canonical the older articles to the newer one, or perhaps to the "high school football" category page? If to the category page, should we rel-canonical even the new articles to that main category page? Thanks for the help.
Local Website Optimization | | YourMark.com0 -
Theory: Local Keywords are Hurting National Rankings?
I've read a good amount here and in other blog posts about strategies for national brands to rank locally as well with local landing pages, citations, etc. I have noticed something strange that I'd like to hear if anyone else is running into, or if anyone has a definitive answer for. I'm looking at a custom business printing company where the products can and are often shipped out of state, so it's a national brand. On each product page, the client is throwing in a few local keywords near where the office is to help rank for local variations. When looking at competitors that have a lower domain authority, lower volume of linking root domains, less content on the page, and other standard signals, they are ranking nationally better than the client. The only thing they're doing that could be better is bolding and throwing in the page keyword 5-10 times (which looks unnatural). But when you search for keyword + home city, the client ranks better. My hypothesis is that since the client is optimizing product pages for local keywords as well as national, it is actually hurting on national searches because it's seen as local-leaning business. Has anyone run into this before, or have a definitive answer?
Local Website Optimization | | Joe.Robison2 -
Australian local business website on a dot.com - how do I ensure its indexed/ranked by Google.com/au as priority
look forward to your advice My client is a local business in australia but has a dotcom site which is hosted in US. We are just moving it to wordpress and new hosting. I want to ensure that Google.com/au will be able to index and rank the content. How can I tell google its a site for people in australia? I thought best to set up a subfolder like this hissite.com/au and redirect anyone from australia to go to this url? Thanks for your recommendations
Local Website Optimization | | bisibee10 -
Can I use a state's slang term for local search?
Have a business located in Indianapolis, Indiana. The business name will be BusinessName Indy. The URL will be BusinessName-Indy.com Since I am using Indy instead of Indianapolis or Indiana, is Google's algorithm smart enough to match up local results to my site?
Local Website Optimization | | StevenPeavey1 -
Site was hacked - do I need to change my phone number?
The site I was leasing was hacked about a year ago. I've bought a new domain and changed everything about the site. It is completely separated from the old domain. However, my current phone number is still visible on the old site and I can't get it down. I really don't want to get a new phone number, but the SEO success of my new site is extremely important. Is there anyway the fact that my old phone number on the hacked site could hurt my new site's standing in Google? Thank you so much!
Local Website Optimization | | OptimizationMegan0