Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Website Optimization
    5. Schema markup for a local directory listing and Web Site name

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Schema markup for a local directory listing and Web Site name

    Local Website Optimization
    2
    3
    5607
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • HeaHea
      HeaHea last edited by

      Howdy there!   Two schema related questions here

      1. Schema markup for local directory

      We have a page that lists multiple location information on a single page as a directory type listing.  Each listing has a link to another page that contains more in depth information about that location.

      We have seen markups using Schema Local Business markup for each location listed on the directory page.  Examples:

      • http://www.yellowpages.com/metairie-la/gold-buyers
      • http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx

      Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location.  Other sites such as Yelp etc have no markup for a location at all on a directory type page.

      We want to stay with schema and leaning towards the superpages option.  Any opinions on the best route to go with this?

      1. Schema markup for logo and social profiles vs website name.

      If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup

      https://developers.google.com/structured-data/customize/social-profiles

      If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup.

      https://developers.google.com/structured-data/site-name

      We want to have the markup for the logo, social profiles and website name.  Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?).  Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website.  Does this matter?  Will Google be ok with the logo and social profile markup if we use the @website designation?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • HeaHea
        HeaHea @Everett last edited by

        Thanks Everett!

        Makes sense and the examples from your site were very helpful.  We realized that we needed to add G+ and Linked in to our "sameAs" list as well.

        1 Reply Last reply Reply Quote 0
        • Everett
          Everett last edited by

          Hello Heahea,

          1. I would agree that you should go with the Superpages option: Name = Name of the Location

          2. I would go with Organization Schema Type using JSON-LD script, as outlined here:

          https://developers.google.com/structured-data/customize/social-profiles

          I wouldn't have two Schema Types on that page. Use Organization and provide the URL using the URL property as defined here:

          https://schema.org/Organization

          This is how we do it on http://www.GoInflow.com. View source and look for the following code, which is the start of our JSON-LD script:

          HeaHea 1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • GrouchyKids

            Local SEO Over Optimization

            We are targeting a bunch of services for our local business that works in and around their location.  I'm concerned about over optimization and need some guidance on whether these points should be resolved. The company is based in a city and works mostly in the city but also in the surrounding areas.  Currently, the site has 6 services pages (accessible via main nav) targeting the same location i.e. “Made Up Service London”, “Imaginary Service London” (with URLs and H1 tags etc. in place containing this location).  However this is soon going to become 9 services pages, I am concerned that the repetition of this one location is starting to look spammy, especially as its where the company is based. Initially, I also wanted pages targeting the same services in other nearby areas.  For example “Made Up Service Surrey”, “Imaginary Service Essex”. This has not happened as the info available has been too sporadic.  I was going to add links to relevant case studies into these pages to beef up the content and add interest. To that end, we came up with case studies, but after a while, I noticed that these are also largely focused on the primary location.   So out of 32 case studies, we have 19 focused on the primary location again with URL’s and H1 tags etc containing the location keyword.  So in total, we have 25 pages optimized for the location (soon to be 28 and more if further case studies are added). My initial feeling was that the inclusion of pages targeting services in other locations would legitimize what we have done with the main pages.  But obviously we have not got these pages in place and I question whether we ever will. What is my best course of action moving forward?

            Local Website Optimization | | GrouchyKids
            1
          • formandfunctionagency

            Should Multi Location Businesses "Local Content Silo" Their Services Pages?

            I manage a site for a medical practice that has two locations. We already have a location page for each office location and we have the NAP for both locations in the footer of every page. I'm considering making a change to the structure of the site to help it rank better for individual services at each of the two locations, which I think will help pages rank in their specific locales by having the city name in the URL. However, I'm concerned about diluting the domain authority that gets passed to the pages by moving them deeper in the site's structure. For instance, the services URLs are currently structured like this: www.domain.com/services/teeth-whitening (where the service is offered in each of the two locations) Would it make sense to move to a structure more like www.domain.com/city1name/teeth-whitening www.domain.com/city2name/teeth-whitening Does anyone have insight from dealing with multi-location brands on the best way to go about this?

            Local Website Optimization | | formandfunctionagency
            1
          • Jeffvertus

            Differentiating Franchise Location Names to better optimize locations

            Hello All, I am currently spear heading SEO for a national franchise. I am coming across locations in the same city and zip code. I'm definitely finding difficulties in naming the location in a way that will be specific to the franchise locations (locations are 1 mile away from each other). I am looking to apply geo specific location names for each center regardless of local city terms.  (e.g. Apexnetwork of north madronna, Apexnetwork of south madronna) Also, building the website and location to read (apexnetwork.com/north-madronna….. apexnetwork.com/south-madronna) While encouraging the client to continue using the geo specific terms while writing blogs. Is this best practice? Any feedback would help.

            Local Website Optimization | | Jeffvertus
            0
          • SeoSheikh

            Do I need to change my country og:locale to en_AE

            Hi MOZ, I have a site that is aimed at the English speaking market of the United Arab Emirates. The language tag is currently set to lang="en-GB" and the og:locale also set to en_GB. The domain is a .com and aimed at the whole world. Should I be trying to target en-AE and en_AE for these tags instead of GB?

            Local Website Optimization | | SeoSheikh
            0
          • ReunionMarketing

            Duplicate Schema within webpage

            I'm implementing schema across a few Wordpress sites. Most (probably all) WP sites use widgets for their footer, which offer their own editable HTML. Is it damaging (or helpful) to implement the exact same markup in the footer and a specific page, like for instance,  a locations page that has the address and contact info (which are also in the footer)?

            Local Website Optimization | | ReunionMarketing
            0
          • otex

            Should I use pipe in title tags for local seo?

            Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have  for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev

            Local Website Optimization | | otex
            1
          • MickEdwards

            Schema - Street Address

            I'm starting to use schema on a site currently working on the business address in the footer.  What is the correct way to use data that has more than one line? So for example the address is something like "Unit 1, Some Farm, Some Street..." Unit 1, Some Farm Some Street or Unit 1, Some Farm
            Some Street

            Local Website Optimization | | MickEdwards
            0
          • KempRugeLawGroup

            Yoast Local SEO Reviews/Would it work for me?

            Hi everyone, I'm looking for some feedback on Yoast Local SEO, and if you think it'd work for our site. www.kempruge.com. Our site is a wordpress site, and there's nothing about it, off the top of my head, that makes me think it wouldn't work, but I've been wrong before. We do use All-In-One SEO, not the Yoast plugin, so I'm not sure if that's compatible.or would cause a problem? (The reason we use All-In-One and not Yoast is because that's what we had when I got here, and I'm worried what would happen if we switched). Also, we have three offices, and I need to be able to do local seo for all three. I know Yoast says it supports multiple offices, but I'd feel more comfortable if someone on here let me know from his/her experience that it did. Anything else you want to add about Yoast Local, I'm all ears! Thanks, Ruben

            Local Website Optimization | | KempRugeLawGroup
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.