Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
WordPress Category page title h1 or h2
-
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/
I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608
I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting.
1. Is this a correct technical on-page optimization?
2. Would it be beneficial to remove "Browsing"?
-
The likelihood of this change making a + / - difference in the rank of your category page is very low.
At best, the weight an H1 has in on-page SEO falls solidly into the bottom half of all factors affecting page rank. Further, based on the theme preview, there is very little on this template to generate search rank in the first place. The vast majority of the content is dynamic, and though it's related by category, the actual snippets of copy associated to the content this page touts aren't topically connected.
Given the page's utility, which is to coalesce category-related content, your priority for this page should be to ensure that it does its job, which is to move visitors through to actual content. You don't want a page like this to become a bottleneck. Without changes to the template that result in engines having more unique information about this page, that's the best you should hope for here, IMO.
The two primary, static elements on this page are the main heading and page title (there may be others that don't change). They should be tied together in terms of what they communicate about the page. Regarding the removal of the word "Browsing", its presence or lack thereof will have very little, if any, impact to page rank. In terms of how this word choice affects the page's key performance aspect (to get people to other content), it pretty canned, but that's just personal opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Wordpress sites outrank SquareSpace?
I was a big fan of Wordpress. I used it for 10 years. However, because I run a very small business, the constant upkeep needed on WP in the end started to frustrate me in the end, so I moved to SquareSpace. However, I am beginning to question my decision, as one of my sites is struggling really badly, and I mean badly. The other sites are okay. So I started asking around, and most people are saying there shouldn't be a difference. A few people have said their Wordpress sites always outranks their SquareSpace sites. Then I read what Rand Fishkin said in the below Twitter thread, now I am even more confused. I am very reluctant to move to Wordpress, its just so much hassle. But at the same time, if a site doesn't get much traffic then it's useless. https://twitter.com/drew_pickard/status/991659074134556673 https://twitter.com/randfish/status/991974456477278209 Please let me know your thoughts and experience.
Web Design | | RyanUK0 -
Body of text on category pages
Hello everyone, wonder if I can pick your brains about our company's website. We are a tea company - Canton Tea Co. We have been advised that it is really important to get more text onto the category pages on our website, as otherwise the page just consists of a list of products, and therefore provides Google with a ton of headers, tiny descriptions, and not enough text to allow the page to being easily indexed, therefore hurting our Google ranking for key search terms like 'Green Tea' which should lead to the Green Tea category page. So we decided to add some text to the category page. The only place for this text to go was laid over the category header image. However, it looks pretty awful and unsophisticated having this text on top of the image - please see an example, our Green Tea category page, via this link: http://www.cantonteaco.com/loose-leaf-tea-1/type/green-tea.html So I have three questions: How significant is the text on a category page such as this to that page's Google ranking? If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit? Do you have any other ideas or opinions on how to resolve this? Thank you! Louise, Canton Tea Co.
Web Design | | Cantonteaco0 -
Too Many Outbound Links on the Home Page - Bad for SEO?
Hello Again Moz community, This is my last Q of the day: I have a LOT of outbound links on the home page of www.web3.ca Some are to clients projects, most are to other pages on the website. Can reducing this to the core pages have a positive impact on SEO? Thanks, Anton
Web Design | | Web3Marketing870 -
Multiple Local Schemas Per Page
I am working on a mid size restaurant groups site. The new site (in development) has a drop down of each of the locations. When you hover over a location in the drop down it shows the businesses info (NAP). Each of the location in the Nav list are using schema.org markup. I think this would be confusing for search robots. Every page has 15 address schemas and individual restaurants pages NAP is at the below all the locations' schema/NAP in the DOM. Have any of you dealt with multiple schemas per page or similar structure?
Web Design | | JoshAM0 -
ECWID How to fix Duplicate page content and external link issue
I am working on a site that has a HUGE number of duplicate pages due to ECWID ecommerce platform. The site is built with Joomla! How can I rectify this situation? The pages also show up as "external " links on crawls... Is it the ECWID platform? I have never worked on a site that uses this. Here is an example of a page with the issue (there are 6280 issues) URL: http://www.metroboltmi.com/shop-spare-parts?Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560081
Web Design | | Atlanta-SMO0 -
Best Practice issue: Modx vs Wordpress
Lately I've been working a lot with Modx to create a new site for our own firm as well for other projects. But so far I haven't seen the advantages for SEO purposes other then the fact that with ModX you can manage almost everything yourself including snippets etc without to much effort. Wordpress is a known factor for blogging and since the last 2 years or so for websites. My question is: Which platform is better suited for SEO purposes? Which should I invest my time in? ModX or Wordpress? Hope to hear your thought on the matter
Web Design | | JarnoNijzing0 -
Duplicate H1 tag IF it holds SAME text?
Hello people, I know that majority of SEO gurus (?) claim that H1 tag should only be used once per page. In the landing page design I'm working with, we actually need to repeat our core message stated in H1 & H2 - at the bottom of the page. Now the question is: Can that in any way cause any ranking penalty from big G? In my eyes that is not attempt to over optimize page as it contains SAME info as the H1 & H2 at the top of the page. Confusing, so I'm hope that some SEO gurus here will share some light on this. Thanks in advance!
Web Design | | RetroOnline0 -
How to Add canonical tags on .ASPX pages?
What is the proper way (or is it possible) to add canonical tags on website pages that end in .aspx? If you add a canonical tag to the Master Page it will put that exact canonical tag on every page, which is bad. Is there a different version of the tag to put on individual pages? And one to put on the home page without the Master Page error?
Web Design | | Ryan-Bradley0