Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone seen a ranking boost by adding a GTIN (barcode)
-
Hi All,
I wondered if anyone has seen any ranking improvements from adding a GTIN (barcode) number to their product pages?
-
Thought I'd provide a bit of an update on this one for you all, I add the gtin number to two different products one gtin was added as a product attribute (text and number) and the other was added with schema markup (Gtin14 - https://schema.org/gtin14).
I've seen no ranking boost to either product on the keywords I'm tracking for them however, I have seen a small increase in traffic to the product which uses schema markup. From what I can tell from my analytics it would appear that some users actually search google using the gtin number!
It seems as if gtin14 isnt widely used at present and as such I'm ranking in top spot. So i'm thinking of adding the gtin to all our products as a bit of a quick win to rank top for a small percentage of searches.
i suppose it all depends on what products your selling and your user demographic as to wether your potential customers would ever search using the gtin? My personal view after some more reading (gs1 smart search, formally gtin on the web - http://www.gs1.org/gs1-smartsearch) is that gtin is going to become more prominent in the not too distant future, but hey I'm no expert. I'd love to know if anyone else has tested this out or if they try it and get the same results as I have?
-
Thanks for the response Dmitrii, I haven't seen the GTIN used anywhere so it got me thinking. I try testing it and see what happens.
Cheers Jon
-
Hi there.
I personally haven't seen any ranking boost from barcodes, in fact I don't think I've ever seen barcodes being used on websites at all
However, even if Google can read and understand what barcodes stand for, it would get only the name of product, maybe SKU number, manufacturer etc. - none of the important stuff. You gonna have all that information on a page anyway, but what would make a difference is compelling description, which is not transferrable with barcodes.
So, no, I haven't seen boost, I don't think it would help no matter if Google can understand barcodes or not.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Does anyone rate CORA SEO Software?
I can't really see any third party reviews of this software. Does anyone rate it?
On-Page Optimization | | AL123al0 -
Thoughts on adding "near me" to title tag for local SEO?
I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?
On-Page Optimization | | imjonny1230 -
Will changing a URL negatively affect ranking?
Hello Mozzers, We would like to change the URL for a page on our website which ranks well for some our keyphrases/words. We are hoping the change of URL, through the addition of an additional keyword would help boost the rank of that URL further. At the moment out page gets 2 x A and 2 x B 1xF on the MOZ page rank tool using 5 keyphrase/word variations . One phrase ranks 4, one ranks 3 and the other 3 are 'not in the top 50' Our plan was to change the URL, using SHF404, and use 'Fetch' in the Google search console to re-submit the page to Google. Appreciate you can't give any guarantees how Google will behave, just wondered what your thoughts were on the wisdom of changing the URL in the first place? Thanks Ian
On-Page Optimization | | Substance-create0 -
Is a Mega Menu with over 300 links in it hurting my rankings?
I got hit pretty badly by Panda 4.0 (1/3 of my traffic lost), and I'm fairly certain it was because Google had potentially indexed over 20 million pages from a site filtering piece of software and got done for duplicate content. I have since fixed that using URL Parameters and that 20 million is down to 2.7 million now and I have submitted a clean site map, so now I wait. I have just done a site relaunch and am trying to determine if there are any other issues. I run an online store, and I have a mega menu with well over 300 links in it - makes the user experience really quick and easy to jump exactly where you want - and then I have about 30 links in the footer. I know there's a 'no more than 100 links on a page' guideline for Moz, but does anyone know if Google is smart enough to see the same header / footer navigation structure on every page of a site and know it's navigation and not water down the rest of the links, or do I need to re-think and simplify my navigation? It's one of those things that's there for a user experience and now I'm worried that I'm being penalised. The site is www dot shopnaturally dot com dot au
On-Page Optimization | | sparrowdog0 -
Have you seen an increase in your Rankings after improving your TTFB rate?
After reading the Post by ZOOMPF http://moz.com/blog/improving-search-rank-by-optimizing-your-time-to-first-byte I was wondering if any of you have optimized your TTFB and noticed improvements in rankings. Have you optimized and not noticed any differences?
On-Page Optimization | | JMacSupply0 -
Has anyone had experience with the Wix platform and it's SEO qualities?
Wix offers an inexpensive, user friendly platform for building websites. Most of the site is flash, but Wix claims to be SEO friendly. I'm all ears for your feedback and experience with Wix.
On-Page Optimization | | ksracer0 -
Google Page Rank of my site has dropped from 4/10 to 3/10
Google Page rank of my website has been dropped after Panda Update. Can anyone help me out to tell me the possible reasons about the same. We have tried to make our website more lively and user friendly. We have indulged some graphics to make it more attractive. But it seems it backfired us. my site is http://www.myrealdata.com as well as Google page ranking of my Quickbooks hosting page has been dropped as well. It would be great if someone can help me out with expert suggestions.
On-Page Optimization | | SangeetaC1