How to avoid duplicate content
-
Hi there,
Our client has an ecommerce website, their products are also showing on an aggregator website (aka on a comparison website where multiple vendors are showing their products). On the aggregator website the same photos, titles and product descriptions are showing.
Now with building their new website, how can we avoid such duplicate content? Or does Google even care in this case? I have read that we could show more product information on their ecommerce website and less details on the aggregator's website. But is there another or better solution?
Many thanks in advance for any input!
-
yes, since you are not changing domain name and keeping the same content, you should be fine, since you were original author of that content
-
Unfortunately we can't control the content on the aggregator website (e.g. with rel="canonical" etc.)
-
Hi there,
No we can't control what is being put on the aggregator website (chrono24.com, a large website displaying watches from different dealers).
We won't be changing domain names, copying over all product content, just restyling and adding new content in the about us/services pages.
So I assume the only option is to have Google index our content first. Thanks for the video!
-
Hi there.
Can you control what is being put on aggregator website? if so - there shouldn't be any problem, right - just make it different. If you can't control aggregated material - usually Google relies on date/time of indexing pages to find out who copied from whom. So what you can do is after creating new pages for products etc., go to webmaster tools and go "fetch as google" to insure that your website would be crawled first.
You said that you're doing new website. Are you changing domain names? Are you copying all content over without any changes? or you just restyling?
Anyway, idea stays the same - either make content different from aggregator website or make sure that your website is being crawled first. Oh, depending on how your content is being scraped, you can utilize canonical links (if aggregator simply copies full page into iframes or something).
P.S. I'm trying to find a video from matt cutts about websites being indexed earlier than original content.
Here you go: https://www.youtube.com/watch?v=4LsB19wTt0Q
-
Anytime where you have known duplicate content you want to use the rel = "canonical" tag to signify the original content, and rel = "alternate" href = "http://otherDomainWithDupContent.com"
More info in Google Webmaster Documentation for Duplicate Content
http://googlewebmastercentral.blogspot.com/2010/09/unifying-content-under-multilingual.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could duplicate (copied) content actually hurt a domain?
Hi 🙂 I run a small wordpress multisite network where the main site which is an informative portal about the Langhe region in Italy, and the subsites are websites of small local companies in the tourism and wine/food niche. As an additional service for those who build a website with us, I was thinking about giving them the possibility to use some ouf our portal's content (such as sights, events etc) on their website, in an automatic way. Not as an "SEO" plus, but more as a service for their current users/visitors base: so if you have a B&B you can have on your site an "events" section with curated content, or a section about thing to see (monuments, parks, museums, etc) in that area, so that your visitors can enjoy reading some content about the territory. I was wondering if, apart from NOT being benefical, it would be BAD from an SEO point of view... ie: if they could be actually penlized by google. Thanks 🙂 Best
Intermediate & Advanced SEO | | Enrico_Cassinelli0 -
Site architecture, inner link strategy and duplicate or thin content HELP :)
Ok, can I just say I love that Moz exists! I am still very new to this whole website stuff. I've had a site for about 2 years that I have re-designed several times. It has been published this entire time as I made changes but I am now ready to create amazing content for my niche. Trouble is my target audience is in a very focused niche and my site is really only about 1 topic - life insurance for military families. I'm a military spouse who happens to be an experience life insurance agent offering plans to active duty service members, their spouses as well as veterans and retirees. So really I have 3 niches within a niche. I'm REALLY struggling on how to set up my site architecture. My site is basically fresh so it's a good time to get it hammered down as best as possible with my limited knowledge. Might I also add this is a very competitive space. My competitors are big, established brands who offer life insurance along with unaffiliated, informational sites like military.com or the va benefits site. The people in my niche rarely actually search for life insurance because they think they are all set by the military. When they do search it's very short which is common as this niche lives in a world of acronyms. I'm going to have to get real creative to see if there are any long tail keywords I can use as supporting posts but I think my best route is to attempt to rank for the short one to three keyword phrases this niche looks for while searching. Given my expertise on the subject I am able to write long 1000-5000 content on the matter that will also point out some considerations my competitors dont really cover. My challenge is I cant see how this can be broken into sub topics without having thin supporting content. It's my understanding that I should create these in order to inner link and have a shot at ranking. In thinking about my topic I feel like the supporting posts can only be so long. Furthermore, my three niches within my small overall niche search for short but different keywords. Seems I am struggling to put it all into words. Let me stop here with a question - is it bad to have one category in a website? If not I feel like this would solve my dilemma in making a good site map and content plan. it is possible to split my main topic into 3 categories. I heard somewhere you shouldn't inner link posts from different categories. Problem is if I dont it's not ideal for the user experience as the topics really arent that different. Example a military member might be researching his/her own life insurance and be curious about his spouses coverage. In order to satisfy this user's experience and increase the time on my site I should link to where they can find more dept on their spouses coverage which would be in a different category. Is this still acceptable since it's really not a different subject?
Intermediate & Advanced SEO | | insuretheheroes.com0 -
Pagination causing duplicate content problems
Hi The pagination on our website www.offonhols.com is causing duplicate content problems. Is the best solution adding add rel=”prev” / “next# to the hrefs As now the pagination links at the bottom of the page are just http://offonhols.com/default.aspx?dp=1
Intermediate & Advanced SEO | | offonhols
http://offonhols.com/default.aspx?dp=2
http://offonhols.com/default.aspx?dp=3
etc0 -
Should I remove all meta descriptions to avoid duplicates as a short term fix?
I’m currently trying to implement Matt Cutt’s advice from a recent YouTube video, in which he said that it was better to have no meta descriptions at all than duplicates. I know that there are better alternatives, but, if forced to make a choice, would it be better to remove all duplicate meta descriptions from a site than to have duplicates (leaving a lone meta tag description on the home page perhaps?). This would be a short term fix prior to making changes to our CMS to allow us to add unique meta descriptions to the most important pages. I’ve seen various blogs across the internet which recommend removing all the tags in these circumstances, but I’m interested in what people on Moz think of this. The site currently has a meta description which is duplicated across every page on the site.
Intermediate & Advanced SEO | | RG_SEO1 -
Duplicate content for hotel websites - the usual nightmare? is there any solution other than producing unique content?
Hiya Mozzers I often work for hotels. A common scenario is the hotel / resort has worked with their Property Management System to distribute their booking availability around the web... to third party booking sites - with the inventory goes duplicate page descriptions sent to these "partner" websites. I was just checking duplication on a room description - 20 loads of duplicate descriptions for that page alone - there are 200 rooms - so I'm probably looking at 4,000 loads of duplicate content that need rewriting to prevent duplicate content penalties, which will cost a huge amount of money. Is there any other solution? Perhaps ask booking sites to block relevant pages from search engines?
Intermediate & Advanced SEO | | McTaggart0 -
Duplicate Content Question
My understanding of duplicate content is that if two pages are identical, Google selects one for it's results... I have a client that is literally sharing content real-time with a partner...the page content is identical for both sites, and if you update one page, teh otehr is updated automatically. Obviously this is a clear cut case for canonical link tags, but I'm cuious about something: Both sites seem to show up in search results but for different keywords...I would think one domain would simply win out over the other, but Google seems to show both sites in results. Any idea why? Also, could this duplicate content issue be hurting visibility for both sites? In other words, can I expect a boost in rankings with the canonical tags in place? Or will rankings remain the same?
Intermediate & Advanced SEO | | AmyLB0 -
Is a "Critical Acclaim" considered duplicate content on an eCommerce site?
I have noticed a lot of wine sites use "Critical Acclaims" on their product pages. These short descriptions made by industry experts are found on thousands of other sites. One example can be found on a Wine.com product page. Wine.com also provides USG through customer reviews on the page for original content. Are the "Critical Acclaim" descriptions considered duplicate content? Is there a way to use this content and it not be considered duplicate (i.e. link to the source)?
Intermediate & Advanced SEO | | mj7750 -
Avoiding duplicate content on an ecommerce site
Hi all, I have an ecommerce site which has a standard block of text on 98% of the product pages. The site also has a blog. Because these cause duplicate content and duplicate title issues respectively, how can I ever get around this? Would having the standard text on the product pages displayed as an image help? And how can I stop the blog being listed as duplicate titles without a nofollow? We already have the canonical attribute applied to some areas where this is appropriate e.g. blog and product categories. Thanks for your help 🙂
Intermediate & Advanced SEO | | CMoore850