Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. 301 Redirect & Cloaking

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    301 Redirect & Cloaking

    Technical SEO
    5
    7
    3660
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Artience
      Artience last edited by

      HEllo~~~~ People.

      I have a question regarding on cloaking.

      I will be really greatful if you can help me with question.

      I have a site www.example.com and it is targeting for multi countries.

      So I use sub directories for targeting multi countries.

      e.g. www.example.com/us/

      www.example.com/de/

      www.example.com/hk/ ....... so on and on.

      Therefore, when people type www.example.com, I use IP delivery to send users to each coutries.

      Here is my question.

      I use 301 redirect for IP delivery, which means when user enter www.example.com,

      my site read user's IP and send them to right country site by 301 redirect.

      In this case, is there any possibility that Google considers it as cloaking?

      Please people.... share me some ideas and thoughs.

      1 Reply Last reply Reply Quote 0
      • RyanKent
        RyanKent @Artience last edited by

        Artience Girl, the information shared by Shane, Aaron and Lewis is correct.

        Google wants to see the same page as it would be shown to a user under the same circumstances. If Google is crawling your page from San Jose California, then they want to see what a user from San Jose would see. If they decide to later crawl your site from their center in London, they want to see your site as it would be seen by a London user. The geo-targeting redirects you are presently doing are fine.

        If you were to write any code which says to always show the Google crawler the US version of your site, then that tactic would be defined as cloaking. Any time you write code to specifically identify a crawler and show it different content, then you are cloaking.

        It seems you are a bit uncomfortable with the answers so let me set you at ease by sharing a Matt Cutts response to your question: http://www.youtube.com/watch?v=GFf1gwr6HJw

        1 Reply Last reply Reply Quote 2
        • Artience
          Artience @Jinx14678 last edited by

          Hi Shane Thomas.

          Thanks for your feedback.

          Actually contents is not exactly same, but alot similar. Because I sell different products for different countries.

          For example, I sell 30 products for US but only 10 products for UK. In this case, my UK site has only pages for 10 products. Of course, contents lay out and products are similar.

          In this case, should I worry about cloaking?

          Also, how search engine can see "intent is not deceptive or not"?

          I always wondering about that. ^^

          1 Reply Last reply Reply Quote 0
          • Artience
            Artience @CPU last edited by

            Hello, Lewis-SEO. Thanks for your reply, but I am not totally following your answer.

            What do you mean by "Google only version of the site"?

            You mentioned as follow.

            "You will therefore need to decide which regional variation you want Google to end up at when it tries to visit/crawl the www.example.com URL"

            Is this meaning that I should set "user agent redirection" for Google bot to send it to particular regional site? e.g. send Google bot to only www.example.com/us/ no matter which country IP address Google bot has?

            Please correct me, if I am wrong. But this sounds more cloacking to me.

            Google bot with DE IP address should redirect to www.example.com/de/ so google bot can crawl right contents. And when Google bot with UK IP addres should redirect to www.example.com/uk/.

            I think if I send alll Google bot to www.example.com/us/ for example, it will confuse google bot more.

            Could you please be more specific regarding your answer? PLEASE ~~~

            RyanKent 1 Reply Last reply Reply Quote 0
            • CPU
              CPU last edited by

              Hi Artience Girl

              The Google Webmaster guidelines covers topics like these but a key point is that geotargetting using IP address is fine as long as you are not showing Google a separate Google only version of the site. This would be considered cloaking.

              You will therefore need to decide which regional variation you want Google to end up at when it tries to visit/crawl the www.example.com URL

              But before you do that check the Google Webmaster guidelines in and around this area as if you follow them you are less likely to end up on the wrong side of them.

              Hope this helps.

              Artience 1 Reply Last reply Reply Quote 0
              • Jinx14678
                Jinx14678 last edited by

                This really does not fit the description of cloaking, the content is the same, just different languages right?

                If this is the case IMO this would not bee seen as cloaking as your are not delivering different content, just user experience.

                Also as long as you are not separating IP delivery by source (meaning sending spiders somewhere different than humans) this would not be the definition of cloaking.

                WIKI:

                One use of IP delivery is to determine the requestor's location, and deliver content specifically written for that country. This isn't necessarily cloaking. For instance, Google uses IP delivery for AdWords and AdSense advertising programs to target users in different geographic locations.

                As of 2006, many sites have taken up IP delivery to personalise content for their regular customers. Many of the top 1000 sites, including sites like Amazon (amazon.com), actively use IP delivery. None of these have been banned from search engines **as their intent is not deceptive.  **    Keyword here..... Deceptive  🙂

                Artience 1 Reply Last reply Reply Quote 2
                • AaronSchinke
                  AaronSchinke last edited by

                  I don't think this would come across as cloaking at all. It's a fairly common practice.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • moz46y

                    Reusing an already 301 redirected URL for a very important keyword

                    301 redirect 301 redirects

                    I have a question about reusing an already 301 redirected URL Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure. Has any of you ever reused a URL that was previously redirected with a 301 redirect? If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?! Thank you very much for all your help! Regards

                    Technical SEO | | moz46y
                    0
                  • Dinsh007

                    Duplicate content issue with ?utm_source=rss&utm_medium=rss&utm_campaign=

                    Hello,
                    Recently, I was checking how my site content is getting indexed in Google and from today I noticed 2 links indexed on google for the same article: This is the proper link - https://techplusgame.com/hideo-kojima-not-interested-in-new-silent-hills-revival-insider-claims/ But why this URL was indexed, I don't know - https://techplusgame.com/hideo-kojima-not-interested-in-new-silent-hills-revival-insider-claims/?utm_source=rss&utm_medium=rss&utm_campaign=hideo-kojima-not-interested-in-new-silent-hills-revival-insider-claims Could you please tell me how to solve this issue? Thank you

                    Technical SEO | | Dinsh007
                    1
                  • Liggins

                    Updating inbound links vs. 301 redirecting the page they link to

                    Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!

                    Technical SEO | | Liggins
                    0
                  • EcomLkwd

                    Changing title tags, do we need 301 redirects

                    I found many duplicate title tags and I'm in the process of changing it  Do I need 301 redirects in place when I switch it? I am only changing the title tag. Also, we are switching over to a new site very soon, I am worried that we might be using too many 301 redirect "hops" because we are doing a lot of optimization as well. (video from matt cutts describing 301 redirects and hops: http://www.youtube.com/watch?v=r1lVPrYoBkA. Does anyone have any experience in doing too many redirect hops that it affected your rankings? Any good ideas to avoid this?

                    Technical SEO | | EcomLkwd
                    0
                  • TitanDigital

                    Can you do a 301 redirect without a hosting account?

                    Trying to retire domain1 and 301 it to domain2 - just don't want to get stuck having to pay the old hosting provider simply to serve a .htaccess file with the redirect rule.

                    Technical SEO | | TitanDigital
                    0
                  • koamit

                    What should be use 301 or 302 redirection for 404 pages

                    Please suggest which redirection we should use for 404 pages- 301 or 302. If you can elaborate it with reason then it will be highly appreciated.

                    Technical SEO | | koamit
                    0
                  • Gmorgan

                    301 redirects & merging two sites into one

                    We have a client that has two sites that rank well for different searches in their market. The main pages ranking are things like advice articles and news pieces. For various reasons, they just want one site. I believe they need to duplicate the content from the outgoing site and place it on the main site, with a 301 redirect from each old page to each new one. What happens when they eventually want to redirect the entire domain? Would these smaller, internal redirects become obsolete, therefore removing any link value they once had? I am not sure how this works or if there is a best practice way to do this. Thanks Gareth

                    Technical SEO | | Gmorgan
                    0
                  • BaseKit

                    How to safely reduce the number of 301 redirects / should we be adding so many?

                    Hi All, We lost a lot of good rankings over the weekend with no obvious cause. Our top keyword went from p3 to p12, for example. Site speed is pretty bad (slower than 92% of sites!) but it has always been pretty bad. I'm on to the dev team to try and crunch this (beyond image optimisation) but I know that something I can effect is the number of 301 redirects we have in place. We have hundreds of 301s because we've been, perhaps incorrectly, adding one every time we find a new crawl error in GWT and it isn't because of a broken link on our site or on an external site where we can't track down the webmaster to fix the link. Is this bad practice, and should we just ignore 404s caused by external broken URLs? If we wanted to reduce these numbers, should we think about removing ones that are only in place due to external broken URLs? Any other tips for safely reducing the number of 301s? Thanks, all! Chris

                    Technical SEO | | BaseKit
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.