On-page optimization for closely related keywords or acronyms of keywords
-
We are in the process of on-page optimization for a site that sells one kind of software. We are trying to optimize each page for a target keyword and variations of the keyword, however we have more pages than keyword variation types, so I'm looking for feedback on whether the below plan would be keyword cannibalization.
Examples:
URL: www.domain.com/product
Tarket Keyword: device imaging software
Title Tag: Device Imaging Software | Company NameURL: www.domain.com/solutions
Target Keyword: device imaging solutions
Title Tag: Device Imaging Solutions | Company NameURL: www.domain.com/products/product-name
Target Keyword: dis (acronym)
Title Tag: DIS Software | Product Name | Company NameMy question is are these keyword too closely related for each of the pages? Will they be considered duplicate title tags? Keyword cannibalization? etc.
Thanks!
-
If you optimize your content properly, you should be able to rank all of those keywords with 1 page (with great content and links). Those keywords are semantically the same. Hummingbird is a awesome if you know how to leverage it.
One trick is to use parentheses. For example, your opening sentence could be "ImageCo is the world leader in Device Imagery Software (DIS) Solutions."
I would use "DIS Software" and "DIS Solutions" a few times in the document, and I would place those keywords in close proximity to the non-abbreviated keywords so Google links them semantically. I would also use all 3 Keywords in their own H2s.
The trick is not to overdo it and make it look natural. No need to spam it.
I would also be mixing in Proof Terms and Relevant Terms throughout the document with the most important going in the first 2 paragraphs.
For a title tag, I would use:
Device Imagery Software | DIS Solutions | Company Name
It's much easier and cheaper to write 1 page of killer content and build links to it than to build 3.
-
Totally agree with Jared.
If you're only selling one product, it doesn't make sense from a user perspective to have a different page for each keyword variation. Google is smart enough to figure this out. Just use those variations naturally on one juicy page describing all the features and benefits of the product.
If you want to go into more detail about a specific feature or benefit of the product, there's your opportunity to create a new page. Catch a prospective customer at an earlier stage in the sales funnel. Maybe they don't know about Digital Imaging Software. Maybe they just have a problem, and they're searching for a solution. Your subpages could target those more specific search queries.
Check out this post from Matt Gratt for ideas for expanding your keyword research.
-
My suggestion would be to reevaluate the strategy of having that amount of pages in the first place. If you're dealing with a single type of software you're more than likely going to be working against yourself, not only in terms of cannibalization, but user experience as well.
Instead, beef up the content on a single page (ie, www.domain.com/product) and make sure to include as much coherent information, as well as the variations, that you can. The engines look for these variations anyway, so as long as you're spoon feeding the information to them on this page, they should be able to pick up that it's the same product and rank it accordingly once there are other signals in place (links, anchor text, etc).
Having said that, if you do have significant enough differences in the software to warrant multiple pages, then you simply need to come up with better descriptors/keywords, and build out the their specific. Make sure that the content is unique enough, but not spilling over into what the other, similar pieces of software do. Otherwise you might still run into your cannibalization issue. Ranking these in the beginning may be tough, but as Google recrawls these pages over and over they will start to pick up more differences and "understand" them better. I'll also echo my earlier suggestion - make sure the necessary signals are in place here too. You might be able to help Google understand the differences in these pages quicker by being a little deliberate as far as anchor text is concerned.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords
i have found proper keywords for my site. The site is www.anavasis.gr what is the proper way to have them in my site? Make articles in my site and link them from the homepage like: www.anavasis.gr/keyword-article and put all those links in the footer of my homepage? Which is the best way? thanks in advance
Keyword Research | | anavasis0 -
About Keywords
Hi everybody! I was reading a huge pdf about keywords, long tails and too many things and my brain is now like a blender. What is the diference between long tails and keywords? Thanks to everybody! Have a nice day!
Keyword Research | | Harmario0 -
Keyword Help For Articles
Hello, My site is bobweikel.com Article page is here. Could you guys help me with keywords for new and existing articles around weight loss? Some ideas, though I'm unsure: weight loss tips healthy weight loss permanent weight loss weight loss program weight loss diets weight loss coaching weight loss life coaching weight management
Keyword Research | | BobGW1 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
Keyword Ranking Issue
For one of my campaigns I have running all the keywords are appearing as having a position > 50, when in fact I know these keywords are appearing on the top 5 pages of Google after a manual search. Can anyone have a solution for this? Thanks
Keyword Research | | dancody20 -
Check competitors keywords
Hello I not too old to use seomoz, i am looking for a feature please let me know if i can see this kinda feature in seomoz pro account. I am looking for a keywords for my competitors like i enter my competitors domain name and i get the list of keywords my competitors are ranking in top 50. I searched a lot but i am unable to find the automatic fetching of keywords of my competitor. The same is available in other website www.seoprofiler.com In seomoz i have to manually enter the keywords and than it shows ranking of my competitors, i want to fetch the keywords for my competitor directly.
Keyword Research | | DanishWadhwa0 -
Informational pages, not product pages, are ranking for product-related keywords
My site sells products (+1000s) and we have a few pages about how-to's, tips, etc. But when you search for keywords that are relevant to the products, the guides show up as search results. For example, if we search for "red widgets", the page for "how to make widgets" shows in the SERP and not the "red widgets" product page. This doesn't make sense when most of the search results go to our guides and not to the product pages. How can I change this? Do I permanent remove these guides? Or rename the title, description? My guess is that other sites have linked to these guides so they are making our site more of a "guide" site as opposed to the products we sell. Any advice/recommended would be appreciated.
Keyword Research | | mof3kz0 -
How Many Keywords Should You Target Per Page?
What do you think is the most appropriate/efficient amount of keywords to target per page for a website? Obviously, it may depend on the type/size of the site, but I've noticed different results with different clients. Early on, I targeted way too many keywords per page, then scaled them back as I learned more. I'm almost starting to think that you should just target 1-2 keywords per page to be efficient and more natural. Thoughts?
Keyword Research | | MichaelWeisbaum0