Are the metrics in Moz's SERP analysis relevant in my area?
-
Our site (https://loco2.com/) specialises in train journey planning at ticket booking, so we want to improve our ranking when people search Google for a specific journey they want to make (eg "London to Barcelona by train"). We have a set of about 400 Guide pages (eg London to Barcelona) which we want people to find when they search for those journeys. I've been trying to find out why some of those pages do better than others in search, and what our competitors are doing better.
I was hoping that the SERP analysis and Keyword Reports tool could help me with this, so I ran analyses for a set of the keyword phrases we want to rank for, but I was surprised to find that most of the metrics in both the basic and full reports don't seem to relate to how high in the search result a page ranks. The screengrab attached shows the results for "Brussels to Paris train", which are fairly typical - many of the top-ranking pages have fairly low scores for most metrics, and the metrics don't seem to have much effect on how high they are in the search results. ( I assume N/A means the Page Authority is very low, or is it not calculated for some other reason?)
I looked into this a bit further by downloading full reports for 11 keyword searches, and comparing the average scores for each metric with the rank, but I still couldn't see any effects of the metrics on the ranks. If anything, pages with higher Page Authority and Domain Authority were further down in search rankings.
Does this mean that link metrics aren't very important for the kinds of pages we're looking at? This makes sense to me, because if I'm searching for tickets from London to Barcelona I want to find a very specific results page which is unlikely to have many links, but I keep reading that link metrics are one of the most important factors in SEO. Am I misunderstanding something?
-
It looks like Moz's SERP analysis Reports are almost entirely based on link analysis. Does that mean that this isn't very relevant in my area?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Pro subscription
We have Pro subscription in the name of Convonix and we are not able to perform more than 10 tests on https://analytics.moz.com/pro/link-explorer/ Also, we are not able to see all 10 rows for "Top Followed Links" Request you to help us in this case.
Moz Pro | | Convonix0 -
How to use the Basic SERP to figure out what keywords to target
I'm looking at the SERP report trying to figure out what keywords I should try to rank for and I am having difficulty understanding if I could be competitive in the space. For example I have a new website that has a PA1 and DA1 rank I plan on developing great content and then working on securing quality backlinks for that content. In order to start this process I'm doing my keyword research and I am finding keywords, both short and longtail that I would like to target via Google Keyword Planner. I'm punching them in to see the competition and SERP. This is where I fall short. How do I use this information to identify or rule out what to pursue. I guess I am looking for some criteria or guide to help me begin to figure out or filter out what is the best keyword to pursue that will give me the best odds of success. If anyone can help me I would be eternally greatfull. We are a small company (startup) and it is up to me to make this work. YES - I have read everything that I can find - guides, and I have not run accross an answer. Thanks in advance
Moz Pro | | DDWeddings1 -
Understanding how moz grades webpage and Keyword stuffing
Hi friends i have few questions about how moz ranks webpage. I just started so i looked only on front page of my website And i have grade A and few problems 1. Keyword stuffing. I can not understand how moz page grade tool runks page? does it looks source and counts all keywords? I have menu with 46 countries in which have keyword like "Freight forwarding - England" and so on. May be this is the problem? because if i search in chrome i just see 9 keywords but in source 100. But removing menu does not reduce number of keywords. So i can not understand what should i remove. An we made these pages for adwords campaign us landing pages for targeted keywords. The keyword is : Kravu pārvadājumi (freight forwarding) 2. On page grade shows i have too many links on page like 103. Does it count menus? Is it so bad? 3. what moz crawls for links, Google or my page? because i see duplicated content like vervo.lv and vervo.lv/lv. But if you try to write vervo.lv/lv it redirects to vervo.lv so how it is possible to resolve? What Should i do else if redirect does not help. on the moment page have 3 languages and main language is Latvian, webpage: http://vervo.lv/ Thanks for help.
Moz Pro | | vervo0 -
I'm shocked! KEYWORD SERPs: GA avg. position vs. SEOmoz
SEOmoz has us our position for a particular keyword as "Not in Top 50". The same keyword is listed in GA with an average position of. 3.0. What am I missing here? When I do a search, I most definitely am not seeing us listed as #3 for this keyword, and tend to believe the SEOmoz number, but why is it so wildly different in GA? Should I have hope? There is another keyword that SEOmoz has us at #4 and it isn't even on the GA list. Can anyone explain this to me? Many thanks.
Moz Pro | | gfiedel0 -
Why does it keep displaying br tags and claiming 404 errors on like 4 of my URL's for all my Wordpress sites?
Is anyone else having the same issue? These errors don't actually exist and i think it has something to do with wordpress - how can i fix this?
Moz Pro | | MillerPR0 -
Why isn't there any link analysis data in my pro dashboard?
Hi! I've had a pro account for almost a month now and there still isn't any data for my site in the competitive domain analysis section of the pro dashboard. Am I doing something wrong? Bvxj4.png
Moz Pro | | rhmio0 -
List ranking analysis for all keywords?
I would love to see the option of having the ranking analysis listed for all my keywords! As it it now I have to click and get the numbers one by one and manually create a spreadsheet in order to have an overview of which keywords to pursue. I want to see my google ranking for each keyword next to information on how many people search for that term (in my country of choice - google.xxx) and the keyword competition in % Please tell me there's a way to do this and save me a truckload of time!
Moz Pro | | JaneVO0 -
What's been the best SERP rank tracker for you?
I do a lot of my SERP ranking tracking via Aaron Wall's Rank Checker, but I'm realizing it's taking up too much time. I was looking at Raven's tools and a few others. What's been your favorite thus far? If you do reply, can you talk about: price capabilities time savings b/c of it graphical UI other thoughts I like SEOMoz's UI, but I can only manage 5 domains and I don't have a huge budget yet. Also, if there's a rank checker out there that incorporates google places results, that would be great too! Maybe too good, eh?
Moz Pro | | SeattleOrganicSEO0