Has anyone noticed an Adwords algorithm change early this month?
-
I was digging into one of my accounts and noticed that previous well-performing ads were not being shown this month. My settings are set to Optimize for conversions: Show ads expected to provide more conversions but whichever way I look at the data, ads that were doing well previously are now only being shown about 0.1% of the time.
Has anyone experienced this before or know of a possible Adwords algorithm change?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone have experience with Simplilearn?
I want to hear the opinion of other Marketers My main goal is found a place where I can get an integral knowledge, not just SEO or PPC or whatever. Simplilearn offers a Master Program called "Digital Marketing Specialist"
Industry News | | Roman-Delcarmen
Which cover this areas Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC)
- Advanced Social Media But also they have available other related topics such as Email Marketing Conversion Rate Optimization I know there are some ones that are mandatory and FREE
and for me this are not a big deal, because all the documentation
is available for everyone Google Analytics > Data Analytics
Facebook Blue Print > Data Analytics
Google Adwords > PPC
Bing > PPC I will make the certifciation
But Im looking for something with better level
Such as "Integreted Marketing Campaign"1 -
How do you evaluate algorithm changes?
First a request: Please answer this only if you own/manage more than 5 to 10 sites. Also, please understand I am trying to go beyond speculation. With the current "pigeon" update (as coined by SEL), we are seeing a lot of changes, good and not good. An example is within the real estate vertical. There is literally no "pack" whatsoever. Page one for every major real estate search in Houston: houston real estate, homes for sale, townhomes for sale, etc. is now populated by a major RE vertical player. All of these companies use the real estate rules, hire a broker, then scrape RE data from other MLS brokers. So, there is not a single Houston real estate company showing on Page one for any of these searches. Zillow, Trulia, HAR, etc. dominate the entire organic page. Within other verticals it is a mixed bag of results. A home service provider shows up with their outlying offices for searches on that service and Houston. Etc. Just curious how those of you who handle multiple sites analytically approach learning what is going on. I know what we do, but am very interested in others methodologies.
Industry News | | RobertFisher
Best EDIT for Clarification: I am speaking to how do you evaluate the changes (the effects of) over a fixed period in order to draw a conclusion as to what has changed, how that affects your clients, and what you will do now given the change and the knowledge you have gained.3 -
Why Did Our Site Disappear for 6 Months?
Hello! The company that I work for recently hired a company to do their SEO. After they took over we fell out of the search engines for our keywords for 6 months! (I had previously done the SEO using Moz, but had to step down due to my husband getting cancer. He's all better and I'm back. 🙂 ) We contacted the SEO company recently to find out why the only way we could be found in the search engines was if we searched on our name. The reason they gave was Penguin, Panda, and Hummingbird. I personally don't believe that would cause our site to disappear for 6 months then miraculously reappear for our keywords a few days after us complaining. One of my main concerns is they have submitted us to 140 directories and 20 social bookmarking sites. How do I tell if these are good or bad sites? A few of them I've clicked are suspended and one Google warns about malicious content and to leave immediately - so those are obvious. Thanks for your help! Kelley Insana
Industry News | | Kelley_I0 -
Changing Domains - How much link juice is lost with 301 redirect?
My company is thinking about rebranding and moving over to a new domain. While we dont have a lot of backlinks, we do have some very valuable ones that we hate to lose. That being said, I think we are in such an infancy that the backlinks we have shouldnt prevent us from rebranding if thats what we choose to do. I am just trying to get an idea of how moving to a new domain will effect the domain authority if we redirect all the pages? Is the best thing to do simply re-direct, or should we reach out to our most valuable links and let them know the domain/link has changed and hopefully they change their link to us? How much is lost by simply 301 every page? We are getting around 70 organic clicks per day and would rather not start from zero again 🙂
Industry News | | DemiGR0 -
Has anyone been to SMX or any other SEO Conference?
Hello All, I have been given the opportunity to go to several conferences. But like most SEO guys, I have a tone of work, and need to use my time sparingly. The one conference that has peaked my interest is SMX. I was wondering if anyone has been to SMX before and if they recommend it. Also if anyone has any other conferences they would recommend, preferrably on the east coast, that would be interesting please let me know. Any answers are appreciated. Thank you.
Industry News | | Asher1 -
Google Changes Up The Search Results Page
Hi Guys, As you Google has made changes on search results page. I have two points two discuss here : 1. Are we going to see more ads on left sidebar in future ? 2. I think it will also affect the CTR of top three ads in SERP ? Waiting for you guys opinion on it ? Reference: http://www.webpronews.com/google-changes-up-the-search-results-page-2012-11
Industry News | | SanketPatel1 -
Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media. So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
Industry News | | TomCritchlow2 -
How to remove a Google algorithmic penalty
My site has a Google penalty. I seem to be stuck in the 64th position for a Google search for my sites name. All my keywords that I used to rank well for are now well above the 60th search place in Google. I have resolved the issue I recieved the penalty for and I have asked Google for reconsideration. That has been about 3 months ago. The penalty is still firmly in place. I was wondering if anyone else has had a Google algorithmic penalty removed and if so how did they accomplish this?
Industry News | | tadden0