How are these links being displayed?
-
How does one markup their site to get the small sitelinks to appear in SERP listings as seen in the example image below?
-
You'd use alt text on an image link, but not text. Alt text is the text that would display instead of the image if the image isn't shown for whatever reason (e.g. for the visually impaired or for those who prefer to browse text-only). Title text is the text that displays when you hover over something. You can use it in addition to the alt text, but it would be the title that displays when you hover over the image.
I'm sure all three (alt, title and anchor text) help Google to learn what a link is all about.
-
They actually specifically refer to it as "alt" in this help file:
-
I'm sure there are a few little bits and bobs that could help to encourage which pages to show as sitelinks in Google. Do you mean title text instead of alt text (the text that shows when you hover over a link)? Adding that, as well as having your main links in the website's main navigation and these pages being higher in the site structure would probably help. (But, from my experience, lack of title text for the link wouldn't prevent Google from showing the page as a sitelink) But really, with a little bit of time and patience (and everything else), they should start showing naturally regardless.
Good luck!
-
Thank you, Ria! I do notice in the Search Console help files it does mention something about tagging internal links with alt text (along with good anchor text) as a way to better optimize these links. I wonder based on that suggestion that only links that have alt text would even be considered for sitelinks? It's especially peculiar as alt isn't even a recognized attribute by the W3C standards...
Nevertheless, thank you for your response - I've found in my additional research that simply adhering the SEO best practices (along with longer standing high rankings) are the best formula for getting these sitelinks.
-
Unfortunately, there is no way to mark up your website to display sitelinks in search results. Google will only display them for reputable websites if they think that these additional links to pages within your website are useful to the user's search query. Can't really do anything else, I'm afraid. Apart from demote pages in Search Console that you don't want to appear as a sitelink. Other than that, sitelinks are a little out of our control....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Maintaining link value during site downtime
We are nearly finished rebuilding a client website, but they want to have a "dark launch" period for 4 days prior to the public site launch. During that 4-day period, we will be converting their server, so they want to take down the old site and instead send users a "coming soon" message. Although we have the old site pages set up to 301 for the public launch, I'm concerned that this dark period is going to hurt the link value on the old site pages. During this 4-day period, should we be setting a 503 status code on the old site that automatically serves the "coming soon" message? Or, should all old site pages be temporarily redirected to the "coming soon" landing page? Any other recommendations are appreciated as well.
Technical SEO | | AHartman2 -
Link Spam from Competitor Help
A clients link profile is recently getting lots of spam links related to "abortion pills" and "does my husband cheat" I found a few of the sites that link, and it appears that there is some malicious code on the site injecting links at the top of the site. http://www.med-reporter.at/index.asp?men=Gesundheit&submen=Produkte&artid=1587&kategorie=&blockzl=3 Can anyone look at the link above and tell me what network or software is creating these links?
Technical SEO | | webbroi0 -
Transferring link juice on a page with over 150 links
I'm building a resource section that will probably, hopefully, attract a lot of external links but the problem here is that on the main index page there will be a big number of links (around 150 internal links - 120 links pointing to resource sub-pages and 30 being the site's navigational links), so it will dilute the passed link juice and possibly waste some of it. Those 120 sub-pages will contain about 50-100 external links and 30 internal navigational links. In order to better visualise the matter think of this resource as a collection of hundreds of blogs categorised by domain on the index page (those 120 sub-pages). Those 120 sub-pages will contain 50-100 external links The question here is how to build the primary page (the one with 150 links) so it will pass the most link juice to the site or do you think this is OK and I shouldn't be worried about it (I know there used to be a roughly 100 links per page limit)? Any ideas? Many thanks
Technical SEO | | flo20 -
If I get a natural link for a great site and I have my keyword with anchor text in this link, how should I proceed?
If I get a natural link for a great site and I have my keyword with anchor text in this link, how should I proceed? I need to contact the site and ask to remove the link or request the removal of the anchor text and leave only the site URL? Or yet do not I need to worry about this issue?
Technical SEO | | soulmktpro0 -
Too many on page links
Hi All, As we all know, having to much links on a page is an obstacle for search engine crawlers in terms of the crawl allowance. My category pages are labeled as pages with to many "one page" links by the SEOmoz crawler. This probably comes from the fact that each product on the category page has multiple links (on the image and model number). Now my question is, would it help to setup a text-link with a clickable area as big as the product area? This means every product gets just one link. Would this help get the crawlers deeper in these pages and distribute the link-juice better? Or is Google smart enough already to figure out that two links to the same product page shouldn't be counted as two? Thanks for your replies guys. Rich
Technical SEO | | Horlogeboetiek0 -
First link count - passing of pagerank
I am asking this question after reading similar post. My question is does the first link count rule - Only the first link is counted, if we point to same page with two different anchor texts - applies to anchor text only. Does the PR is passed to the second link ?
Technical SEO | | seoug_20052 -
How is link juice passed to links that appear more than once on a given page?
For the sake of simplicity, let's say Page X has 100 links on it, and it has 100 points of link juice. Each page being linked to would essentially get 1 point of link juice. Right? Now let's say Page X links to Page Y 3 times and Page Z 5 times, and every other link only once. Does this mean that Page Y would get 3 "link juice points" and Page Z would get 5? Note: I know that the situation is much more complex than this, such as the devaluation of footer links, etc, etc, etc. However, I am interested to hear peoples take on the above scenario, assuming all else is equal.
Technical SEO | | bheard0