Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Yext Listings: Why don't I see new inbound links?
-
The company I work for recently switched over to Yext to manage the local listings for our 275+ locations. Our listings have now been live with Yext for over 3 weeks and I'm wondering A. when should I expect to see new inbound links from these yext listings? and B. In what ways can I expedite the process?
I've already re-crawled our site, but is there anything else I can do? This is my first experience with Yext so any thoughts or suggests about how to get the most out of the product would also be appreciated.
Thanks,
-
You most likely won't see any new links from Yext because they use a URL redirect on all sites they control. Check the live listings an confirm. If you're using Yext for link building/gaining do-follow links on directories... It's probably best to consider alternative options. Most of the links to your website from those directories will actually pass through a redirect set up by Yext, then land you at the final destination (your website). One benefit of that redirect is so they can track click data in your Yext dashboard.
I could be wrong, but you should check and see if you're seeing any new links from a Yext subdomain. I haven't used Yext in a while, but I remember seeing a redirect for past clients (when I was working in an agency. That might be worth checking out.
Either way, you should have reporting in your Yext dashboard on all the listings that are live. Once again I'll stress that you should not be using Yext simply for building links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Listing Doesn't Appeare on 3Pack anymore
Hi, One of my GMB listing suddenly stopped ranking in the 3Pack Results. It used to always rank in 1st or 2nd position in the 3Pack results, Suddenly since 24th May it completely Flatlined, I don't know why but It doesn't show up in the results, or when I click see more. It completely vanished for that term locally. My Listing is based in Brisbane, QLD, Australia and it doesn't show up for that term in The Brisbane area. But when the Location info is Australia and not Brisbane, Australia it shows up again. I don't know what is the problem in this case... Any Suggestions will be much appreciated.
Local Listings | | Moxoms10 -
Adding Multiple Country Locations for Google Business Listings
Hi Moz community, I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice. I have a couple of questions below: If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively? If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website? Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/ I hope someone is able to help, and thank you in advance.
Local Listings | | Katarina-Borovska
Katarina0 -
Why is a Google Listing Showing Up in a Different Town Than Its Address?
I have a client who runs a dental office on the outskirts of Racine, WI. His address specifically shows up as being in Racine, however, his GMB profile has always showed with the category of "Dentist in Mount Pleasant, WI" displaying below the photos. (Mount Pleasant is the next town over and his office straddles the line between the two towns in Google's overlay map of the town.) Obviously this is frustrating and I'm concerned that his location is hurting his ability to rank in the larger, more populous town of Racine. Have any other SEOs ever encountered this? And if so, how have you approached the issue? Location pages? Mentions of the location more often on the pages? tsLvH2B
Local Listings | | formandfunctionagency1 -
Tracking Phone Numbers in Google My Business Listings and Beyond
Hey all, Wanted to run something by you. I am getting pressed to use tracking phone numbers for all of our GMB pages for over 100 locations across the country. Has anyone done this for their own listings or for their clients? Because I will have to do it for GMB, this means I will be sending these same phone numbers out to the other major directories and data sources around the web. The phone numbers do contain the local area code for each city and do directly connect our customers to their specific location without any kind of redirecting. How is Google looking at this? I have read before it is a no-no but have also read it is not a big deal. Any thoughts would be much appreciated! -Ben
Local Listings | | Davey_Tree0 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
Scoot local links
I've been approached from Scoot trying to sell me their local directory links.
Local Listings | | LaurenGT
Its a one-off price of around £80 to be listed on all of their 500+ directories and £20 a month to be able to do any changes and to keep the web links active.
The list of the directories are here - http://submittrackz.scoot.co.uk/directories The question is, are the links of much benefit for local seo?
I was thinking of reselling this so the cost is not the problem so much, its just the quality of the links in question.
Thanks
Dave0 -
Should my website link to my google business listing given that I already link from google business to my website ?
I have a website with individual Location Landing Pages for each of my Depots. I also have individual Google Local Business Listings for each of my depots. Should I have a link from my Website Location Landing Pages to the associated Google local Business listings or not ?... Given that I already have a link on my Google Business listing to the relevant Location Page on my website. I wasn't sure whether linking both ways would be more beneficial thus enforcing things better or whether it's not needed to link both ways . thanks Pete
Local Listings | | PeteC120 -
Is there a way to see if a Bing Places Listing is verified?
For example, Google has a badge for verified listings. I was wondering if Bing had something similar.
Local Listings | | bks_seo0