How does Google select what ends up in the snippet before SERPs?
-
We rank on page 1 for some keywords. Pulling SEMRush reports, we discovered we were placed #1, and we thought it was out of the norm, then determined it was due to the snippet preview Google created before SERPS. Anyway to know how we can consistently be favored by Google to get the snippet preview?
I've read up a structured data markup on schema could help. https://developers.google.com/structured-data/
All input is appreciated.
-
You mean "feature snippet"?
http://www.hmtweb.com/marketing-blog/featured-snippets-from-seo-sem-industry/
http://searchengineland.com/swapped-losing-google-featured-snippet-case-study-228899Honestly - no one knows. But you can implement semantic ItemList for this and this could trigger featured snippet for your page.
PS: In first article WS have 9k featured snippets, but rank for 580 queries. LOL. -> https://twitter.com/glenngabe/status/689807106375979008
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google has penalized me for a keyword,and removed from google some one know for how long time is the penalty
i have by some links from fiverr i was ranking 9 for this keyword with 1200 of searches after fiverr it has disappeared from google more then 10 days i guess this is a penalty someone know how long a penalty like this is how many days to months ? i don't get any messages in webmaster tools this is the gig https://www.fiverr.com/carissa30/do-20-unique-domains-high-tf-and-cf-flow-backlinks-high-da?source=Order+page+gig+link&funnel=a7b5fa4f-8c0a-4c3e-98a3-74112b658c7f
Intermediate & Advanced SEO | | alexmuller870 -
Interest in optimise Google Crawl
Hello, I have an ecommerce site with all pages crawled and indexed by Google. But I have some pages with multiple urls like : www.sitename.com/product-name.html and www.sitename.com/category/product-name.html There is a canonical on all these pages linking to the simplest url (so Google index only one page). So the multiple pages are not indexed, but Google still comes crawling them. My question is : Did I have any interest in avoiding Google to crawl these pages or not ? My point is that Google crawl around 1500 pages a day on my site, but there are only 800 real pages and they are all indexed on Google. There is no particular issue, so is it interesting to make it change ? Thanks
Intermediate & Advanced SEO | | onibi290 -
Subdomain replaced domain in Google SERP
Good morning, This is my first post. I found many Q&As here that mostly answer my question, but just to be sure we do this right I'm hoping the community can take a peak at my thinking below: Problem: We are relevant rank #1 for "custom poker chips" for example. We have this development website on a subdomain (http://dev.chiplab.com). On Saturday our live 'chiplab.com' main domain was replaced by 'dev.chiplab.com' in the SERP. Expected Cause: We did not add NOFOLLOW to the header tag. We also did not DISALLOW the subdomain in the robots.txt. We could have also put the 'dev.chiplab.com' subdomain behind a password wall. Solution: Add NOFOLLOW header, update robots.txt on subdomain and disallow crawl/index. Question: If we remove the subdomain from Google using WMT, will this drop us completely from the SERP? In other words, we would ideally like our root chiplab.com domain to replace the subdomain to get us back to where we were before Saturday. If the removal tool in WMT just removes the link completely, then is the only solution to wait until the site is recrawled and reindexed and hope the root chiplab.com domain ranks in place of the subdomain again? Thank you for your time, Chase
Intermediate & Advanced SEO | | chiplab0 -
Ranking on google but not Bing?
Any reason why I could be ranking for Google but not Bing?
Intermediate & Advanced SEO | | edward-may0 -
Control Over SERPs
I launched a content branch of over 1200 guides for my company's website one year ago. This content branch now receives 180,000 visits per month. Unfortunately, my company has needed to cut back on several of the vertical services that it offers. As a result, many of the top article search results accounting for the majority of the traffic to this branch are now obsolete. Are there any feasible ways to shift the authority of these obsolete top rated pages (located in the top 20 results) to other articles that cover services that we still do offer? For reference, please see the attached image containing an overview of the top 20x results accounting for 40% of all traffic to this content branch. Green are still valid content and but all other colors are not. Does anyone have suggestions for moving more green articles up and into the top 20x results while pushing the other ones down without loosing out on overall site traffic? Appreciate any and all feedback! Thanks!!! 1qMyYEJ.jpg
Intermediate & Advanced SEO | | TQContent0 -
Why did this website disappear from Google's SERPs?
For the first several months this website, WEBSITE, ranked well in Google for several local search terms like, "Columbia MO spinal decompression" and "Columbia, MO car accident therapy." Recently the website has completely disappeared from Google's SEPRs. It does not even exist when I copy and paste full paragraphs into Google's search bar. The website still ranks fine in Bing and Yahoo, but something happened that caused it to be removed from Google. Beside for optimizing the meta data, adding headers, alt tags, and all of the typical on-page SEO stuff, we did create a guest post for a relevant, local blog. Here is the post: Guest Post. The post's content is 100% unique. I realize the post has way to many internal/external links, which we definitely did not recommend, but can anyone find a reason why this website was removed from Google's SERPs? And possibly how we should go about getting it back into Google's SERPs? Thanks in advance for any help.
Intermediate & Advanced SEO | | VentaMarketing0 -
Why am I not ranking in Google, but I am in Yahoo and Bing?
The website in question is: www.stbarthexclusives.com Our keywords are currently ranking for both Bing and Yahoo, but we're not appearing anywhere on Google. The website is being crawled successfully, but we still don't have any results. I hoping somebody can point me in the general right direction to fix/correct this problem. Additionally, there's a decent amount of "rel=canonical tags" on the website. If that helps your evaluation. Any advice would be greatly appreciated
Intermediate & Advanced SEO | | Endora0 -
If you have multiple schema types on a page, which Rich Snippet will display in Google?
We currently have product schema on product pages and will now be adding video schema to our product pages. According to Google they state you can have multiple schemas on a page, do you know if you have a product schema and a video schema which rich snippet will display in Google?
Intermediate & Advanced SEO | | gatorpool0