Content Writing - it should be for the main corporate site, blog or for social media?
-
Hi There,
I have my main site : example.com
and
a related blog https://blog.example.com/
My management does not believe frequent content posting on the example.com
My Queries
1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has?
2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help.
3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it?
Hope somebody will enligten me caught in catch 22.
Regards
Tanveer
-
I will share about my case and how my business do.
1. We have two site that is http://litextension.com/ and http://blog.litextension.com/
In each site, we set up many paths to other site. We create site blog after main site a long time. However, we focus on content on site blog, almost indexes of http://blog.litextension.com/ are higher than http://litextension.com/ . Then, we add a lot of dofollow link on site blog, which leads to the main site. They are support together.
2. We creates many satellite sites to drive traffic to main site and blog site. Of course, we use social media site maximum.
-
Hi Patrick and Kane thanks for your insights, got some lead to work forward. Thanks again
-
Posting new content to blog.corporate.com is still better than publishing nothing at all. For SEO it won't help www.corporate.com as much as www.corporate.com/blog/ would help, but SEO is not the #1 goal of every content program.
You can still get tons of value from driving qualified traffic to blog.corporate.com using tactics like Facebook Ads and other paid social media, and that blog can still rank in search results and eventually drive prospects back to www.corporate.com. As Patrick mentioned, creating links in blog posts that point back to key pages on www.corporate.com will help on the SEO consideration.
So to answer your questions:
1 - Will it help boost ranking of example.com if we share frequent content on our blog https://blog.example.com/? How much impact it has?
Yes, but good internal linking will be help. It has less impact than if you were to get that content onto www.example.com/blog/.
2- Everybody says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help.
Subdomain is next best option if a subfolder on the main site is not an option. So, post content on blog.corporate.com - and then share that link on social media.
3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it?
In most 'boring' industries there are still decent ways to get users on to the website reading your content, you just have to be more creative. Here's a few posts with ideas and examples:
-
Hi there
To answer your first question, yes. Posting content to your website and on your blog will definitely help boost rankings and visibility for your main site, especially with relevant topics, distribution, and internal linking. Here are some ideas...
-
Do some research
-
What information is missing in your industry?
-
What are users actively searching for?
-
Where are they currently participating in conversation?
-
What language do they use in search and those discussions?
-
How do they digest their content?
-
Here's a quick resource on content gap analysis from Edge Multimedia
-
Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them
-
Build out content on the site based on your research
-
Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)
-
Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)
-
Repurpose content through video / images / guides / e-books / how-tos / etc
-
Take advantage of internal site search functionality
-
What are users searching for on your site?
-
Distribute that content through social platforms / industry blogs / email marketing
-
You can try social paid advertising (based on target audience)
-
Also look into posting on Linked with a tagged URL giving credit to the original post on site
-
You can also try sevices like Outbrain or Taboola. Lastly, check out this post from Curata - HUGE list of opportunities.
-
Participate in the discussions that are happening in your industry
-
Social
-
You could take advantage of features like Twitter's Advanced Search and start fielding questions
-
News sites
-
Industry forums
-
Q&As
Where you share content will heavily depend on your audience and where they are. If you're a medical business and sharing content through hair styling mediums, you're not going to have much luck. Know your audience, know what they want, write the content, and distribute/share properly. Get involved!
I'm also interested that your audience doesn't go on sites and read content - is that true? Do you have proof of it? Could it be that you're not distributing your content in the right area? I'd look at your referral traffic and social traffic and see where your pitfalls are in analytics. Are they taking the next logical step in your content? Are they taking actions you want them to take? Are they bouncing off your site? If you can answer those, you can start to see what you need to improve on!
But never give up on getting people to your site - it's your brand and your internet home - make it inviting and provide incentive for users to engage and act on content!
Hope this helps! Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it ok to have two blogs for my website?
Hi Pep's The blog for my website is integrated, but does not have a URL that matches the text. The company I use for my site say that it can't be changed. Basically it displays numbers instead of text in the url. So I thought, what about starting another blog as well as the original. Would this have any effects on my SEO, negative or positive? Any advice greatly appreciated! 🙂
Content Development | | MissThumann1 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
Suggest Me About my Site Content
I have build a " Healthy Breakfast " related website...I have some post on my site related "health breakfast" keywords.But i am not sure is my Content is Doing well to beat my Competitor or what type content i should write My Competitor for " healthy Breakfast" keywords are : http://www.realsimple.com/food-recipes/recipe-collections-favorites/healthy-meals/breakfast-to-go-10000001047596/index.html http://www.eatingwell.com/nutrition_health/nutrition_news_information/healthy_breakfast_foods_for_weight_loss http://www.womenshealthmag.com/nutrition/healthy-breakfast http://www.fitnessmagazine.com/recipes/healthy-eating/nutrition/the-you-can-do-it-diet-breakfast-choices-/ http://www.foodnetwork.com/topics/healthy-breakfast/ Actually I am confused what i should write to keep my traffics happy and get Good Rank in Google Let me know if you have any more info thanks
Content Development | | seolearner0070 -
Outsource Content Marketing
Hi all I'm wondering whether anyone knows of any good reputable Australian companies that specialise in SEO content marketing? Looking for a company that can manage & produce quality content at scale, while being cost effective. If you've had experience dealing with them, please list the pros & cons of your experience. Thanks.
Content Development | | danng0 -
Blog Repost?
We are a coupon site & occasionally have some updates to certain coupons that we post (maybe 24-28 hours after the original post). Is there any best practices to follow for reposting content? Here are a few thoughts: Would it be ok to use the same post, but just re-schedule it again to go out with the new updates? Should we create a new post & just reference the previous post?
Content Development | | seointern0 -
Duplicate Page Content WordPress blog with categories?
Just got a crawl report back from SEOmoz and it gives me lots of errors for "duplicate page content". Upon investigating, I notice this is because my WP blog is setup into categories so the home page is almost identical to one of the category pages. None of my actually posts are the same but the category pages have some overlap since the same post could show up in two or more categories. Is this a problem or can I just ignore this error? Any thing I should be doing differently? Thanks!
Content Development | | frankthetank20 -
What is your favorite SEOmoz blog post of all time? And why?
I'll go with this post by Rand: White Hat SEO: It F@$#ing Works
Content Development | | ThomasHgenhaven1 -
Forum Site: Content Value Post Panda
I run a forum website built on Wordpress. We're about two years old. The theme of the site is a directory of attorneys, with each directory listing having its own blog account on our site. Through this platform, we receive 75-80 blog posts now every month of varying quality from our users. QUESTION: A good number of the blogs published on our site are also published on the attorney's law firm site as well (they're syndicating on our site). Will this hurt our site in light of Panda? A lot of the syndicated content is very well written and insightful. By contrast, Will non-syndicated but average to below average posts hurt our site? The authors almost always link back to their firm site. Would love some feedback on whether we should be happy about the syndicated content or whether we should potentially ban it?
Content Development | | JSOC0