Does anyone have a great way to determine where your new Twitter followers are finding you?
-
We are enjoying some good success with finding new Twitter followers for our account, but the majority of the new followers do not seem to be coming as a result of our posts. How can I determine where these new followers are finding us? Google Analytics can explain those coming from our website but what about the others?
Thanks to all for helping!
Kris -
Unfortunately, it's pretty hard to track down how people are finding your Twitter (except from your own site). Other more obvious places are anyone recommending you as someone to follow on Twitter or mentioning/RT'ing you (show up in your @ mentions) and running an OSE report to see if you're getting backlinks to your Twitter profile from other places, such as if you were on a list of companies in your niche to follow.
You can also use Followerwonk to see your follows/unfollows. This can help you narrow day the days you get major follows and then dig into what happened those days. Did you speak at a conference? Was there a blog post published about you? Did you get a big press mention? Or did you just have a tweet that hit some influential people?
Also, an important note, occasionally, you'll see sudden dips and lots of unfollows, sometimes that's just Twitter cleaning up spammers. (I was putting together a presentation where I thought Rand Fishkin had lost lots of followers due to a tweet he made, but it turned out to be Twitter cleaning up spam accounts. And then I needed another example.)
Hope that helps!
-
You can see your analytic data using twitter analytic or you can use Twitonomy this is also very good and it shows a very much depth reports like who Followers Report, don't follow you back, Search Analytic and much more. check it out...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Twitter Analytics: Follower Count & Reporting Inconsistencies
Our number of followers on Twitter has suddenly dropped (yet not dropped) in a really weird way. Twitter Analytics shows follower counts in two places: Monthly increases in followers, and then also in the Audience Insights tab, where you can see three months of follower counts mapped in a chart. Month-to-month, the total number of followers continues to rise. What’s inconsistent, however, is the total number of aggregate followers shown in the cart. Twitter just dropped our to total count of followers by about 600. But it’s not like we just suddenly lost 600 followers last month (in fact we gained far more than that), but rather that Twitter seems to have adjusted the aggregate numbers across the board retroactively for all months. So while month-to-month continues to show gains, overall, we still went down. The only way we would have even noticed this, by the way, is because we have a record of the OLD total follower count that Twitter had previously displayed as recently as last month. So confusing. We’re trying to figure out what happened, and the only thing that seems to make sense is that Twitter may have done a huge spam account purge, and instead of making it look like we suddenly lost a lot of followers, they just updated the aggregate total # of followers across all time……? [For the record, we do not buy followers, but we don’t always do the best job at blocking spam followers when the do follow us either.] Any advice would be appreciated, thanks. 🙂
Social Media | | mirabile0 -
How can I find the most liked, tweeted, and +1'd URLs on a domain?
As part of a content audit, I'd like to identify the most popular content on a domain. I've tried Google Spreadsheets + API's from the services, but the call limits have stopped me as I can only check 50 URLs at a time. Does anyone have any tips on how to do this? I can get the list of all pages on the site with Screaming Frog, but then how do I find metrics on those URLs? Any tips or tools would be appreciated!
Social Media | | brianspatterson0 -
Best way to research the social potential of content (NOT just search potential).
I'm wondering if anyone in the community has found a good method for researching the social potential for content. I'll break down what I'm asking exactly so it makes more sense. In order for a page to get ranked highly on Google for a keyword it needs authority (usually). With social media having an ever increasing impact on the authority of content, creating content that has social value (shared, liked, talked about, etc) can really help increase the authority of that page in Google's eyes. In saying this if content is created that people search AND talk a lot about, it's authority will rise quickly, thus getting traffic through that keyword is easier and faster (not to mention your link building happens for you organically). I've formulated a pretty good keyword research process to find the search potential of creating content around that keyword; however I am looking at how to research the potential social value of content. I'm thinking the best way would be to crawl the social platforms and find trends in what people are talking about for the last x amount of time. Must be some patterns to look for in things like hashtags. At the end of the day I'd like to have content created based on both search keyword and social research. I'm looking for advice from people who have found a good way to do this social research on what they look for / what tools they use.
Social Media | | reidsteven750 -
Google+ & Twitter, what do I post?
Hello, My site is bobweikel.com What do I post on Google+ and Twitter? How often? Can my posts be the same for all 3: facebook, google+, and Twitter
Social Media | | BobGW0 -
On the new Google+ Local pages, I was wondering if anyone knew how to add the "Follow" button to lead to the company Google+ profile.
I saw a video on an Internet marketing blog that showed a company's Google+ Local page with a "Follow" button on it so people could follow their company Google+ profile.
Social Media | | innovationsimple0 -
Finding influencers
I am interested in finding people or websites that are influential in a particular industry. For example, in the finance world, who has "weight" when it comes to the keyword gold, or mining stocks. Not just for website hits but for social media influence too. Is there a tool to do that?
Social Media | | StreetwiseReports0 -
Automated twitter accounts
I have about 100 city-based automated twitter job accounts which tweet jobs as they are posted. 5 of them are indexed, but the rest do not appear in the twitter index. We diagnosed the issue a year ago because all of the accounts were flagged when we tweeted out the same message across all of the accounts. Then I made a couple of account adjustments (follow, unique description and link), and the 5 started indexing. We unfortunately waited a month and tried again, but the same actions did not lead to indexing. So there we are. Anyone have nay other advice for getting these out of the spam penalty box?
Social Media | | RonMarcelo0 -
Impact of URL shorteners in Twitter feeds
Hello, Will use of URL shorteners [bit.ly/tiny.cc or equivalent] in Twitter feeds impact the rankings of a target pages? As I understand it Twiitter links are automatically generated as nofollows so I am assuming the published link is irrelevant. Is this still the case? If we do continue to use URL shortereners should we look at branded URL-shorteners to provide link context? Thanks.
Social Media | | Urbanfox0