Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Medical / Health Content Authority - Content Mix Question
-
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes.
Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content.
As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google.
My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way.
Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply.
Kind regards,
Eric
-
I like Robert's ideas about making a site structure that segregates the topics by folder and by internal linking.
My sites have very diverse topics and they rank well. I believe that it is more about the vigor of your publishing efforts, the quality of your content, and how well your visitors engage it.
-
Thanks Rob! I appreciate your feedback!
-
Hey Eric,
No, you're right. If that's the degree to which your content is diverging, it may be necessary to have 2 completely separate domains. One set does not have anything to do with the other, and that will absolutely affect relevance and compatibility when it comes to linking practices.
You could go with a subdomain structure and diverge your link profiles - it would have much the same effect as going with 2 separate domains. That being said, it makes life really difficult if you are moving domains or redirecting in the future, so a subdomain structure is pretty permanent and not ideal if most links are coming back to your Home Page.
You could attempt a social media bridge for both sites, but that may be a bit beyond what you are trying to accomplish here. I think you have the right of it based on the facts presented.
Here's wishing you the best of luck on the shift!
Best,
Rob
-
Thanks Rob,
I think the "content divide" is even more severe for us, since we don't have the patients vs providers issue. All content is consumer-facing.
We truly have two radically different buckets of content. For example, copd symptoms vs. how to get rid of ants, or living with atrial fibrillation vs. aries daily horoscope, or ways to lower your blood pressure vs. how to deal with a difficult coworker. These topics are incongrous to me, and I don't see a way to keep them on same domain. Feel free to disagree!
- Eric
-
Hi Eric,
Interesting question is right! I did some consulting for a pharma client recently who was having this exact same problem. They had a divergence of domain authority because they were attempting to appeal to 2 different markets (i.e. 2 different sets of keywords - one for patients and one for providers) using the same domain. Their original answer was to create a subdomain which could be ranked separately so they could appeal to their patients and their providers simultaneously, but that split their link juice too much and they lost out both ways. This is when they contacted me.
My suggestion was to create a site architecture that reflected the needs of the 2 groups that were approaching the site. In other words, creating 2 funnels, 1 each for patients and for providers. Since we instituted that change 3 months back, we hit 1st page and continue to improve. That would be my suggestion here:
Build out 2 niche lines using site structure for health vs. non-health to create relevance in the eyes of Google - that should be enough to take care of the issue you're outlining here. Let me know if there's anything I'm missing here.
Cheers,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for opinions on structuring meta title tags/page title/menu title/H1
Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?
Intermediate & Advanced SEO | | Brenda.Haines1 -
Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/
Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/ to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance
Intermediate & Advanced SEO | | Taiger0 -
Paragraphs/Tables for Content & SEO
Hi Does anyone know if Google prefers paragraphs over content in a table, or doesn't it make much difference?
Intermediate & Advanced SEO | | BeckyKey0 -
Question about Indexing of /?limit=all
Hi, i've got your SEO Suite Ultimate installed on my site (www.customlogocases.com). I've got a relatively new magento site (around 1 year). We have recently been doing some pr/seo for the category pages, for example /custom-ipad-cases/ But when I search on google, it seems that google has indexed the /custom-ipad-cases/?limit=all This /?limit=all page is one without any links, and only has a PA of 1. Whereas the standard /custom-ipad-cases/ without the /? query has a much higher pa of 20, and a couple of links pointing towards it. So therefore I would want this particular page to be the one that google indexes. And along the same logic, this page really should be able to achieve higher rankings than the /?limit=all page. Is my thinking here correct? Should I disallow all the /? now, even though these are the ones that are indexed, and the others currently are not. I'd be happy to take the hit while it figures it out, because the higher PA pages are what I ultimately am getting links to... Thoughts?
Intermediate & Advanced SEO | | RobAus0 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
How do you archive content?
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant". My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website? How do you technically archive content? watch?v=y8s6Y4mx9Vw
Intermediate & Advanced SEO | | SorinaDascalu1 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
Duplicate Content | eBay
My client is generating templates for his eBay template based on content he has on his eCommerce platform. I'm 100% sure this will cause duplicate content issues. My question is this.. and I'm not sure where eBay policy stands with this but adding the canonical tag to the template.. will this work if it's coming from a different page i.e. eBay? Update: I'm not finding any information regarding this on the eBay policy's: http://ocs.ebay.com/ws/eBayISAPI.dll?CustomerSupport&action=0&searchstring=canonical So it does look like I can have rel="canonical" tag in custom eBay templates but I'm concern this can be considered: "cheating" since rel="canonical is actually a 301 but as this says: http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html it's legitimately duplicate content. The question is now: should I add it or not? UPDATE seems eBay templates are embedded in a iframe but the snap shot on google actually shows the template. This makes me wonder how they are handling iframes now. looking at http://www.webmaster-toolkit.com/search-engine-simulator.shtml does shows the content inside the iframe. Interesting. Anyone else have feedback?
Intermediate & Advanced SEO | | joseph.chambers1