Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Medical / Health Content Authority - Content Mix Question
-
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes.
Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content.
As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google.
My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way.
Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply.
Kind regards,
Eric
-
I like Robert's ideas about making a site structure that segregates the topics by folder and by internal linking.
My sites have very diverse topics and they rank well. I believe that it is more about the vigor of your publishing efforts, the quality of your content, and how well your visitors engage it.
-
Thanks Rob! I appreciate your feedback!
-
Hey Eric,
No, you're right. If that's the degree to which your content is diverging, it may be necessary to have 2 completely separate domains. One set does not have anything to do with the other, and that will absolutely affect relevance and compatibility when it comes to linking practices.
You could go with a subdomain structure and diverge your link profiles - it would have much the same effect as going with 2 separate domains. That being said, it makes life really difficult if you are moving domains or redirecting in the future, so a subdomain structure is pretty permanent and not ideal if most links are coming back to your Home Page.
You could attempt a social media bridge for both sites, but that may be a bit beyond what you are trying to accomplish here. I think you have the right of it based on the facts presented.
Here's wishing you the best of luck on the shift!
Best,
Rob
-
Thanks Rob,
I think the "content divide" is even more severe for us, since we don't have the patients vs providers issue. All content is consumer-facing.
We truly have two radically different buckets of content. For example, copd symptoms vs. how to get rid of ants, or living with atrial fibrillation vs. aries daily horoscope, or ways to lower your blood pressure vs. how to deal with a difficult coworker. These topics are incongrous to me, and I don't see a way to keep them on same domain. Feel free to disagree!
- Eric
-
Hi Eric,
Interesting question is right! I did some consulting for a pharma client recently who was having this exact same problem. They had a divergence of domain authority because they were attempting to appeal to 2 different markets (i.e. 2 different sets of keywords - one for patients and one for providers) using the same domain. Their original answer was to create a subdomain which could be ranked separately so they could appeal to their patients and their providers simultaneously, but that split their link juice too much and they lost out both ways. This is when they contacted me.
My suggestion was to create a site architecture that reflected the needs of the 2 groups that were approaching the site. In other words, creating 2 funnels, 1 each for patients and for providers. Since we instituted that change 3 months back, we hit 1st page and continue to improve. That would be my suggestion here:
Build out 2 niche lines using site structure for health vs. non-health to create relevance in the eyes of Google - that should be enough to take care of the issue you're outlining here. Let me know if there's anything I'm missing here.
Cheers,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disallow: /jobs/? is this stopping the SERPs from indexing job posts
Hi,
Intermediate & Advanced SEO | | JamesHancocks1
I was wondering what this would be used for as it's in the Robots.exe of a recruitment agency website that posts jobs. Should it be removed? Disallow: /jobs/?
Disallow: /jobs/page/*/ Thanks in advance.
James0 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Question about moving content from one site to another without a 301
I could use a second opinion about moving content from some inactive sites to my main site. Once upon a time, we had a handful of geotargeted websites set up targeting various cities that we serve. This was in addition to our main site, which was mostly targeted to our primary office and ranked great for those keywords. Our main site has plenty of authority, has been around for ages, etc. We built out these geo-targeted sites with some good landing pages and kept them active with regularly scheduled blog posts which were unique and either interesting or helpful. Although we had a little success with these, we eventually saw the light and realized that our main site was strong enough to rank for these cities as well, which made life a whole lot easier, not to mention a lot less spammy. We've got some good content on these other sites that I'd like to use on our main site, especially the blog posts. Now that I've got it through my head that there's no such thing as a duplicate content penalty, I understand that I could just start moving this content over so long as I put a 301 redirect in place where the content used to be on these old sites. Which leads me to my question. Our SEO was careful not to have these other websites pointing to our main site to avoid looking like we were trying to do something shady from a link building perspective. His concern is that these redirects would undermine that effort and having a bunch of redirects from a half dozen sites could end up hurting us somehow. Do you think that is the case? What he is suggesting we do is remove all of the content that we'd like to use and use Webmaster Tools to request that this content be removed from the index. Then, after the sites have been recrawled, we'll check for ourselves to confirm they've been removed and proceed with using the content however we'd like. Thoughts?
Intermediate & Advanced SEO | | LeeAbrahamson0 -
[E-commerce] Duplicate content due to color variations (canonical/indexing)
Hello, We currently have a lot of color variations on multiple products with almost the same content. Even with our canonicals being set, Moz's crawling tool seems to flag them as duplicate content. What we have done so far: Choosing the best-selling color variation (our "master product") Adding a rel="canonical" to every variation (with our "master product" as the canonical URL) In my opinion, it should be enough to address this issue. However, being given the fact that it's flagged as duplicate by Moz, I was wondering if there is something else we should do? Should we add a "noindex,follow" to our child products and "index,follow" to our master product? (sounds to me like such a heavy change) Thank you in advance
Intermediate & Advanced SEO | | EasyLounge0 -
Removing Content 301 vs 410 question
Hello, I was hoping to get the SEOmoz community’s advice on how to remove content most effectively from a large website. I just read a very thought-provoking thread in which Dr. Pete and Kerry22 answered a question about how to cut content in order to recover from Panda. (http://www.seomoz.org/q/panda-recovery-what-is-the-best-way-to-shrink-your-index-and-make-google-aware). Kerry22 mentioned a process in which 410s would be totally visible to googlebot so that it would easily recognize the removal of content. The conversation implied that it is not just important to remove the content, but also to give google the ability to recrawl that content to indeed confirm the content was removed (as opposed to just recrawling the site and not finding the content anywhere). This really made lots of sense to me and also struck a personal chord… Our website was hit by a later Panda refresh back in March 2012, and ever since then we have been aggressive about cutting content and doing what we can to improve user experience. When we cut pages, though, we used a different approach, doing all of the below steps:
Intermediate & Advanced SEO | | Eric_R
1. We cut the pages
2. We set up permanent 301 redirects for all of them immediately.
3. And at the same time, we would always remove from our site all links pointing to these pages (to make sure users didn’t stumble upon the removed pages. When we cut the content pages, we would either delete them or unpublish them, causing them to 404 or 401, but this is probably a moot point since we gave them 301 redirects every time anyway. We thought we could signal to Google that we removed the content while avoiding generating lots of errors that way… I see that this is basically the exact opposite of Dr. Pete's advice and opposite what Kerry22 used in order to get a recovery, and meanwhile here we are still trying to help our site recover. We've been feeling that our site should no longer be under the shadow of Panda. So here is what I'm wondering, and I'd be very appreciative of advice or answers for the following questions: 1. Is it possible that Google still thinks we have this content on our site, and we continue to suffer from Panda because of this?
Could there be a residual taint caused by the way we removed it, or is it all water under the bridge at this point because Google would have figured out we removed it (albeit not in a preferred way)? 2. If there’s a possibility our former cutting process has caused lasting issues and affected how Google sees us, what can we do now (if anything) to correct the damage we did? Thank you in advance for your help,
Eric1 -
Duplicate content on subdomains.
Hi Mozer's, I have a site www.xyz.com and also geo targeted sub domains www.uk.xyz.com, www.india.xyz.com and so on. All the sub domains have the content which is same as the content on the main domain that is www.xyz.com. So, I want to know how can i avoid content duplication. Many Thanks!
Intermediate & Advanced SEO | | HiteshBharucha0 -
/%category%/%postname%/ Permalink structure
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
Intermediate & Advanced SEO | | UnderRugSwept0 -
Duplicate Content | eBay
My client is generating templates for his eBay template based on content he has on his eCommerce platform. I'm 100% sure this will cause duplicate content issues. My question is this.. and I'm not sure where eBay policy stands with this but adding the canonical tag to the template.. will this work if it's coming from a different page i.e. eBay? Update: I'm not finding any information regarding this on the eBay policy's: http://ocs.ebay.com/ws/eBayISAPI.dll?CustomerSupport&action=0&searchstring=canonical So it does look like I can have rel="canonical" tag in custom eBay templates but I'm concern this can be considered: "cheating" since rel="canonical is actually a 301 but as this says: http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html it's legitimately duplicate content. The question is now: should I add it or not? UPDATE seems eBay templates are embedded in a iframe but the snap shot on google actually shows the template. This makes me wonder how they are handling iframes now. looking at http://www.webmaster-toolkit.com/search-engine-simulator.shtml does shows the content inside the iframe. Interesting. Anyone else have feedback?
Intermediate & Advanced SEO | | joseph.chambers1