Exact-match anchor text
-
I have the opportunity to have a link from a high DA, trustworthy, relevant site to a key product range that I am optimising on my website. The link will be in an article. I have one very simple question. Should I use exact-match anchor text?
-
Thanks, I think I will go ahead with that.
-
Hi Trevor,
I have 2 answers:
- Yes do it. It's a key backlinks.
- Yes do it, but it should be under the guidelines of a good linkbuilding strategy.
Remember there should be the most diversificated anchors in the backlinks.
Hope it helps.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best seo benefit location ( main page text or h1 , h2)?
i have learned that h1 has more value than h2 and h2 has more than h3, but lets say if i want to place my keywords in there. should i include them in the main body or should take advantage of header tags?
White Hat / Black Hat SEO | | Sam09schulz0 -
The most efficient anchor text distribution technique
I have many client websites and of course my goal is to do my best in the results I show. Share how you distribute anchor text which work the best. Such a scheme works the best for me naked/ branded/ generic Would you add any other strategy?
White Hat / Black Hat SEO | | Lynn120 -
Linking Anchor Text is simply "." what is the purpose of this?
I have several backlinks with high spam scores. The anchor text as listed is either just a period, or it says there is no anchor text. These links don't generate traffic and there is no way for me to contact the website owner. Is this a case for the Search Console Disavow Tool?
White Hat / Black Hat SEO | | Harley.Helmer0 -
Partial Match Penalty Site - Move Portion & Redirect To New Site
So I have a site that currently has a partial match penalty from google, I have been working to get it removed...Bad SEO basically my site was submitted to a bunch of bad blog networks..Hopefully it gets lifted soon as we remove and disavow links. That said I was planning on moving a portion of my site to a new site since its not really the focus of the site anymore however still pays the bills. I have also have been building it more of a network of sites..So If I do that and 301 redirect the pages I moved, will the penalty carry? On the current site I planned on using Rel no follow to any links that I may change in the header/menus etc.. Some of these pages I believe have the penalty while others dont. I really just dont want to screw anything else up more then it is? My biggest fear is that its perceived as a blackhat method or something like that? Any thoughts?
White Hat / Black Hat SEO | | dueces0 -
Exact Match Domains - Why are they still dominating?
Fantastic day! I am seeing exact match domains still dominating. SEOmoz has some insight: http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited But that's from two years ago. Is Google ever going to target the manipulators that buy up all the exact match domains? One of our partners is getting the itch, and I am running out of explanations on why we don't manipulate. But if these practices are dominating their industry, what to do? I have to get paid to feed the family so just telling the client buh-bye isn't going to work. At least not in this stage of agency building. Their root domain doesn't do much for them, however, you know we well optimize those subdomains and rank those fine. But if my client can just buy an exact match domain, and it will take less SEO work to get it ranked then why not? He has the SEO expert in his back pocket to clean up the mess IF they would even get a penalty or drop in rank. Is all SEO really is find algo hole, manipulate, penalty, fix, find algo hole, manipulate, penalty, fix. Wash. Rinse. Repeat. Please share your experiences and insight! Thanks, Ben
White Hat / Black Hat SEO | | cyberlicious0 -
Too many nofollowed blog comments with exact anchor text
Back in my dumb days, I decided to use Fiver to get 25 backlinks from .edu sites. Well, they were all nofollowed, and they share space with hundreds of other sites spamming them. Top top it off, all the spam links for my site are exact-match anchor text: embroidered patches. If you look at my link profile in OSE, it looks so polluted with these. I'm just looking for post-Penguin opinions about this--if it has the potential to hurt. Since Penguin, I have moved to the #1 position for the KW embroidered patches, but I am still scared that future algorithm tweaks will incorporate this blog comment spam. What do you think?
White Hat / Black Hat SEO | | UnderRugSwept0 -
Is domain name or page title "safe" as anchor text?
I am aware of the dangers of excessively optimized anchor text I have seen some suggestions that as long as your anchor text is either the URL or the page title that this will be OK, no matter how many links come in with that anchor text. Does anyone have an opinion, or even any hard data on this? Thx Paul
White Hat / Black Hat SEO | | diogenes0 -
Too many links with the same Anchor-text?
My first question at SeoMoz: Recently my gambling site has been experimenting a subtle yo-yo effect for our most sought-after keyword. A month ago we legitimately added a PR-6 inbound link with that keyword (tragamonedas) from an institutional site of our own development. We are worried that google might have regarded that move as an illegitimate link acquisition, since those apparent troubles with our keyword appear to have started right after that link was processed. Is it too late to change the anchor text, in case that action might deliver positive results? Also, we might have focused too much on the very same keyword in our link building campaign. Can a constant repetition of the same anchor harm our indexing reputation? Thank you in advance and good SEO luck, Andi.
White Hat / Black Hat SEO | | castano0