Site hacked and now being spammed and rankings dropping

[Marketing_Today]

I have a client's site that was hacked in December and a whole bunch of spam pages were created. We've since removed those pages and they serve a 404 error now.

But I pick up a new link almost every day from a another spammy site linking back to the pages that were created.

I'm updating the Disavow as I see the new links reported in ahrefs but what else can I do to stop these buggers and how can I recover rankings other than building links and creating content

[rootwaysinc]

I found your site in WordPress, check all your plugins and theme is up to date, i found some interesting articles that can help you. https://aw-snap.info/articles/spam-hack-wordpress.php and https://googlewebmastercentral.blogspot.in/2008/04/my-sites-been-hacked-now-what.html

or you can request google a review for you site https://support.google.com/webmasters/answer/168328?hl=en

Hope it helps

[OlegKorneitchouk]

Not much unfortunately. Just make sure the website is as secure as possible as hacked pages usually do more damage than bad links.

If you continue to build quality content and links, the effects of the spammy backlinks will continue to diminish (until as some point, you will be considered an authority and negative SEO won't really work any longer). But until then, staying up to date on incoming backlinks and updating the disavow file is your best bet.