Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Removing .html from URLs - impact of rankings?
-
Good evening Mozzers. Couple of questions which I hope you can help with. Here's the first.
I am wondering, are we likely to see ranking changes if we remove the .html from the sites URLs.
For example
website.com/category/sub-category.html
Change to: website.com/category/sub-category/
We will of course make sure we 301 redirect to the new, user friendly URLs, but I am wondering if anyone has had previous experience of implementing this change and how it has effected rankings.
By having the .html in the URLs, does this stop link juice being flowed back to the root category?
Second question:
If one page can be loaded with and without a forward slash "/" at the end, is this a duplicate page, or would Google consider this as the same page? Would like to eliminate duplicate content issues if this is the case.
For example: website.com/category/ and website.com/category
Duplicate content/pages?
-
Similarly to any link, not just 301:
"The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."
So 301s are just fine.
-
Matt Cutts said, in 2013, that about 15% of pagerank is lost through a 301 redirect.
-
Thanks for the speedy answer, I had suspected the same thing so I'm glad we've come to the same conclusion. Thanks for your help.
-
Hi Joshua
subcategory.htm pages will perform just as well as subcategory/ and having .htm in the URL doesn't affect link juice flow at all. .htm or .html are perfectly valid HTML files; however, some prefer having shorter, "nicer" looking URLs. If this is the case and the website is still in the early stages of SEO, then 301 redirect the .htm URLs and make sure every navigation elements links to the non-htm URLs in the future.
In some cases, the slash ending URLs can be considered duplicate pages (even though I'm pretty sure Google will understand the honest mistake), so it's one of the basic SEO recommendations to set redirections and make sure the website navigation doesn't mix the two. Also, SEO tools will keep sending you duplicate page title warnings, so it's better to clean it up as soon as possible.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Url Removes Backlink
Hello MOZ Community, I have question regarding Bad Backlink Removal. My Site's Post's Image got 4 to 5k backlinks from unknown sites and also their is no contact details on their site so that i can contact them to remove. So, I have an idea for which i want suggestion " If I change the url that receieves backlinks" does this will remove backlinks? For Example: https://example.com/test/ got 5k backlinks if I change this url to https://examplee.com/test-failed/ does this will remove those 5k backlinks? If not then How Can I remove those Backlinks? I Know about disavow but this takes time.
Intermediate & Advanced SEO | | Jackson210 -
Looking to remove dates from URL permalink structure. What do you think of this idea?
I know most people who remove dates from their URL structure usually do so and then setup a 301 redirect. I believe that's the right way to go about this typically. My biggest fear with doing a global 301 redirect implementation like that across an entire site is that I've seen cases where this has sort of shocked Google and the site took a hit in organic traffic pretty bad. Heres what I'm thinking a safer approach would be and I'd like to hear others thoughts. What if... Changed permalink structure moving forward to remove the date in future posts. All current URLs stay as is with their dates Moving forward we would go back and optimize past posts in waves (including proper 301 redirects and better URL structure). This way we avoid potentially shocking Google with a global change across all URLs. Do you know of a way this is possible with a large Wordpress website? Do you see any conplications that could come about in this process? I'd like to hear any other thoughts about this please. Thanks!
Intermediate & Advanced SEO | | HashtagJeff0 -
PDF ranking higher than HTML pages, solution?
Hello Moz community I know this question has been asked before but it seems there is no real answer other than putting a summary of the PDF on the HTML page. My problem is other websites are using my PDFs, I have some PDFs with very high authority links and I would like to either pass the link juice on to my product/category page or do rel=canonical somehow. I'm using bigcommerce as my platform. My website is cwwltd.com. Any help would be greatly appreciated. Thank you
Intermediate & Advanced SEO | | Neverstop1231 -
6 .htaccess Rewrites: Remove index.html, Remove .html, Force non-www, Force Trailing Slash
i've to give some information about my website Environment 1. i have static webpage in the root. 2. Wordpress installed in sub-dictionary www.domain.com/blog/ 3. I have two .htaccess , one in the root and one in the wordpress
Intermediate & Advanced SEO | | NeatIT
folder. i want to www to non on all URLs Remove index.html from url Remove all .html extension / Re-direct 301 to url
without .html extension Add trailing slash to the static webpages / Re-direct 301 from non-trailing slash Force trailing slash to the Wordpress Webpages / Re-direct 301 from non-trailing slash Some examples domain.tld/index.html >> domain.tld/ domain.tld/file.html >> domain.tld/file/ domain.tld/file.html/ >> domain.tld/file/ domain.tld/wordpress/post-name >> domain.tld/wordpress/post-name/ My code in ROOT htaccess is <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews RewriteEngine On
RewriteBase / #removing trailing slash
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.*)/$ $1 [R=301,L] #www to non
RewriteCond %{HTTP_HOST} ^www.(([a-z0-9_]+.)?domain.com)$ [NC]
RewriteRule .? http://%1%{REQUEST_URI} [R=301,L] #html
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^([^.]+)$ $1.html [NC,L] #index redirect
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index.html\ HTTP/
RewriteRule ^index.html$ http://domain.com/ [R=301,L]
RewriteCond %{THE_REQUEST} .html
RewriteRule ^(.*).html$ /$1 [R=301,L]</ifmodule> The above code do 1. redirect www to non-www
2. Remove trailing slash at the end (if exists)
3. Remove index.html
4. Remove all .html
5. Redirect 301 to filename but doesn't add trailing slash at the end0 -
Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?
I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?
Intermediate & Advanced SEO | | Jonathan.Smith0 -
Linking to URLs With Hash (#) in Them
How does link juice flow when linking to URLs with the hash tag in them? If I link to this page, which generates a pop-over on my homepage that gives info about my special offer, where will the link juice go to? homepage.com/#specialoffer Will the link juice go to the homepage? Will it go nowhere? Will it go to the hash URL above? I'd like to publish an annual/evergreen sort of offer that will generate lots of links. And instead of driving those links to homepage.com/offer, I was hoping to get that link juice to flow to the homepage, or maybe even a product page, instead. And just updating the pop over information each year as the offer changes. I've seen competitors do it this way but wanted to see what the community here things in terms of linking to URLs with the hash tag in them. Can also be a use case for using hash tags in URLs for tracking purposes maybe?
Intermediate & Advanced SEO | | MiguelSalcido0 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
Weird 404 URL Problem - domain name being placed at end of urls
Hey there. For some reason when doing crawl tests I'm finding pages with the domain name being tacked on the end and causing 404 errors.
Intermediate & Advanced SEO | | Jay328
For example: http://domainname.com/page-name/http://domainname.com This is happening to all pages, posts and even category type 1. Site is in Wordpress
2. Using Yoast SEO plugin Any suggestions? Thanks!0