Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Removing .html from URLs - impact of rankings?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Removing .html from URLs - impact of rankings?

    Intermediate & Advanced SEO
    3
    5
    1132
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Jseddon92
      Jseddon92 last edited by

      Good evening Mozzers. Couple of questions which I hope you can help with. Here's the first.

      I am wondering, are we likely to see ranking changes if we remove the .html from the sites URLs.

      For example

      website.com/category/sub-category.html

      Change to: website.com/category/sub-category/

      We will of course make sure we 301 redirect to the new, user friendly URLs, but I am wondering if anyone has had previous experience of implementing this change and how it has effected rankings.

      By having the .html in the URLs, does this stop link juice being flowed back to the root category?

      Second question:

      If one page can be loaded with and without a forward slash "/" at the end, is this a duplicate page, or would Google consider this as the same page? Would like to eliminate duplicate content issues if this is the case.

      For example: website.com/category/ and website.com/category

      Duplicate content/pages?

      1 Reply Last reply Reply Quote 0
      • Gyorgy.B
        Gyorgy.B @EGOL last edited by

        Similarly to any link, not just 301:

        "The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."

        So 301s are just fine.

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by

          Matt Cutts said, in 2013, that about 15% of pagerank is lost through a 301 redirect.

          https://www.youtube.com/watch?v=Filv4pP-1nw

          Gyorgy.B 1 Reply Last reply Reply Quote 0
          • Jseddon92
            Jseddon92 @Gyorgy.B last edited by

            Thanks for the speedy answer, I had suspected the same thing so I'm glad we've come to the same conclusion. Thanks for your help.

            1 Reply Last reply Reply Quote 1
            • Gyorgy.B
              Gyorgy.B last edited by

              Hi Joshua

              subcategory.htm pages will perform just as well as subcategory/ and having .htm in the URL doesn't affect link juice flow at all. .htm or .html are perfectly valid HTML files; however, some prefer having shorter, "nicer" looking URLs. If this is the case and the website is still in the early stages of SEO, then 301 redirect the .htm URLs and make sure every navigation elements links to the non-htm URLs in the future.

              In some cases, the slash ending URLs can be considered duplicate pages (even though I'm pretty sure Google will understand the honest mistake), so it's one of the basic SEO recommendations to set redirections and make sure the website navigation doesn't mix the two. Also, SEO tools will keep sending you duplicate page title warnings, so it's better to clean it up as soon as possible.

              Hope it helps.

              Jseddon92 1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Davit1985

                My url disappeared from Google but Search Console shows indexed. This url has been indexed for more than a year. Please help!

                Super weird problem that I can't solve for last 5 hours. One of my urls: https://www.dcacar.com/lax-car-service.html Has been indexed for more than a year and also has an AMP version, few hours ago I realized that it had disappeared from serps. We were ranking on page 1 for several key terms. When I perform a search "site:dcacar.com " the url is no where to be found  on all 5 pages. But when I check my Google Console it shows as indexed I requested to index again but nothing changed. All other 50 or so urls are not effected at all, this is the only url that has gone missing can someone solve this mystery for me please. Thanks a lot in advance.

                Intermediate & Advanced SEO | | Davit1985
                0
              • AlessiaCamera

                How recovering the ranking after an hacking

                Hello, I'm Alexia and a few months ago (end of March) my site has been hacked: hackers have created more than 30.000 links in Japanese to sell tires. I've successfully removed the hack and after 14 days of struggle even decided to change the domain to Siteground as they've been really keen to help. I still have some problems and I desperately need your tips. In search console, Google is informing about the +30.000 404 errors due to the content created by hackers which is not available anymore. I've been advised to redirect those links to 410 as they might have penalty effects in the SERP I have 50 503 server errors recognised by Google back in April but still there. What should I do to solve them? I still have a lot of traffic from Japan, even if I've removed all the content and ask Googled to disavow spamming backlinks. Do you think I have on page keywords? I don't understand how they can still find me. Those KWs are indexed in analytics, but not effective clicks, as the content is not there anymore. I also asked Google to remove links in search console with the tool removing links but not all of my requests have been accepted. My site disappeared from the organic results even if it hasn't been recognised as hacked in Google (there wasn't any manual actions on the Search Console). What can I do to gain the organic positioning once again? I've just tried to use the “Fetch as Google” option on search console for the entire website. Thank you all and I look forward to your replies. Thanks! Alessia

                Intermediate & Advanced SEO | | AlessiaCamera
                0
              • friendoffood

                Removing UpperCase URLs from Indexing

                This search   -  site:www.qjamba.com/online-savings/automotix gives me this result from Google: Automotix online coupons and shopping - Qjamba
                https://www.qjamba.com/online-savings/automotix
                Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. and Google tells me there is another one, which is 'very simliar'.  When I click to see it I get: Automotix online coupons and shopping - Qjamba
                https://www.qjamba.com/online-savings/Automotix
                Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. This is because I recently changed my program to redirect all urls with uppercase in them to lower case, as it appears that all lowercase is strongly recommended. I assume that having 2 indexed urls for the same content dilutes link juice.  Can I safely remove all of my UpperCase indexed pages from Google without it affecting the indexing of the lower case urls?  And if, so what is the best way -- there are thousands.

                Intermediate & Advanced SEO | | friendoffood
                0
              • MedGroupMedia

                Removing index.php

                I have question for the community and whether or not this is a good or bad idea. I currently have a Joomla site that displays www.domain.com/index.php in all the URLs with the exception of the home page.  I have read that it's better to not have index.php showing in the URL at all.  Does it really matter if I have index.php in my URL?  I've read that it is a bad practice. I am thinking about installing the sh404SEF component on my site and removing the index.php.  However, I rank pretty high for the keywords I want in Google, Bing and Yahoo.  All of the URLs that show up in the searches have index.php as part of the URL. Has anyone ever used sh404SEF to remove the index.php and how did you overcome not loosing your search engine links?  I don't want an existing search showing www.domain.com/index.php/sales and it not linking to the correct page which would now be www.domain.com/sales.  I guess I could insert the proper redirects in the htaccess file.  But I was hoping to avoid having every page of my site in the htaccess file for redirecting. Any help or advice appreciated.

                Intermediate & Advanced SEO | | MedGroupMedia
                0
              • JohnPeters

                Strange URLs, how do I fix this?

                I've just check Majestic and have seen around 50 links coming from one of my other sites. The links all look like this: http://www.dwww.mysite.com
                http://www.eee.mysite.com
                http://www.w.mysite.com The site these links are coming from is a html site. Any ideas whats going on or a way to get rid of these urls? When I visit the strange URLs such as http://www.dwww.mysite.com, it shows the home page of http://www.mysite.com. Is there a way to redirect anything like this back to the home page?

                Intermediate & Advanced SEO | | JohnPeters
                0
              • SEODinosaur

                Changing a url from .html to .com

                Hello, I have a client that has a site with a .html plugin and I have read that its best to not have this. We currently have pages ranking with this .html plug in. However If we take the plug in out will we lose rankings? would we need a 301 or something?

                Intermediate & Advanced SEO | | SEODinosaur
                0
              • WebMarketingandDesign

                Multiple URLs for the same page

                I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
                http://www.maps.com/funfacts.aspx
                http://www.maps.com/FunFacts.aspx?nav=FF
                http://www.maps.com/FunFacts.aspx?nav=FS
                http://www.maps.com/funfacts.aspx?nav=FF
                http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
                http://www.maps.com/FunFacts.aspx?nav=FF#
                http://www.maps.com/FunFacts
                http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!

                Intermediate & Advanced SEO | | WebMarketingandDesign
                0
              • Romancing

                URL Length or Exact Breadcrumb Navigation URL? What's More Important

                Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn

                Intermediate & Advanced SEO | | Romancing
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.