Silo not ranking for main silo page - what can I do?

[RWW]

Hi everyone,

I set up a silo for my page http://werkzeug-kasten.com/ .

Unfortunately only the silos inner pages rank very good.

These are for example

http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/keyword-analyse/ for "Keywordanalyse SEO Freiburg"

<a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/onpage-seo/</a>  for "Onpage SEO Freiburg"

...

but the silos main page

<a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/</a>

does not rank for "SEO Freiburg".

Do you have any idea why that might be?

Cheers,

Marc

[RWW]

Hi Rob,

thanks again very much.

I will implement more links and switch the title tags! Thank you very much again!

I'm really grateful for your help and advice!

Best regards

Marc

[RobCairns]

Hi Marc,

Generally speaking, silos are best implemented for relevancy purposes to generate rankings for long tail keywords. My guess here is that you have excellent on-page for these long tail keywords and have very little competition.

However, any keyphrases involving SEO are likely to be incredibly competitive and therefore less likely to generate rankings.

In addition, a silo does not necessarily guarantee 1st page rankings. After running a scan I found that the link profile for this site is relatively weak and all links have the same anchor text from predominately the same domains. That is something you may have to fix, even though this is meant to be a local site.

Lastly, your Title Tags for your Home Page may be targeting Freiburg SEO but the Title Tag for this page is not. You may need to switch these around if you want this page ranking for that term.

Just a few suggestions to help you on your way - you have the right idea, just need to cross the T's and dot the I's.

Let me know if you need any further tips and I will help as best as I am able.

Cheers,

Rob