Landing page, or redirect? Looking for feedback.
-
If we have a section of our site that we have branded separately from the rest of the site, does it make sense to provide a landing page on our current, high authority site that has content and links off to the separate site, or would just a domain.com/keyword redirect to the page be a better route? Does it matter? I have an idea, but I'd like to get feedback on this.
We are a newspaper, http://billingsgazette.com and we have an auto branded site called http://montanawheelsforyou.com. The URL and branding is fubar. We're wondering if we can increase the ranking if we swapped out the http://billingsgazette.com/autos from a redirect to http://montanawheelsforyou.com to a landing page with content and a link to http://montanawheelsforyou.com.
-
Rachel,
-
All the links going to /autos are telling Google that the page is valuable.
-
Changing /autos to a landing page is then telling search engines that the landing page is valuable but it will require some work to gain some page authority.
-
A link from this page will not bring as much link juice.
However, A link is usually more authoritative than a redirect.
Changing a redirect to a page might lose some juice.
I think the best solution is to create http://billingsgazette.com NEW PAGE NAME and use it as your new landing page, fill it with great content and link it in the menu with the old anchor text "Autos"
From this page, you can add a link to http://billingsgazette.com/autos using some cool anchor text.
I then recommend that you add a link DIRECTLY too http://www.montanawheelsforyou.com/ at the bottom of the page in Sites & partners with the anchor text Montana wheels.
-
-
Just to make sure I understand you, you're saying that if we created a landing page on Billingsgazette.com, which has high authority and is well-established, and put a link out to our newer MontanaWheelsForYou.com website that we are in return sending sweet sweet link juice from our established site to our new site. So, doing this could actually help as opposed to hinder.
Thanks for the feedback - it's 100% the kind I was looking for!
-
Rachael,
Just for clarity (I actually had to draw this out to understand it): Current is BillingsGazette.com/autos 301's to MontanaWheelsForYou.com; correct?
You instead want to create a landing page for BillingsGazette.com/autos that has a link to MontanaWheelsForYou.com in order to increase ranking of MontanaWheelsForYou.com; correct?
If billingsGazette.com/autos Page redirects to MontanaWheelsForYou.com you are passing the link juice to the MontanaWheelsForYou.com page. If you create a new landing page say, billingsgazette.com/autos/landing-page and place a link to MontanaWheelsForYou.com, the new landing page will start with only the one link will not have the value that the older established page had in the beginning. Assuming that billingsgazette.com/autos also links to other pages, etc. the value of the link is: billings .../autos page divided by all the links leaving the page and each receives its share.
To make it easy, the redirect is sending all the value to the MontanaWheelsForYou.com page. So if the page billingsgazette.com/autos has a value of say 50 and you have 10 links, your new page would receive roughly a 5 value. And, if it has more than the link to the one page, the five would be divided again. So, from the landing page with value of 5 if more than the link to MontanaWheelsForYou.com then the value is less than five.
Hope that helps,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which are the best off-page SEO techniques for 2020?
I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?
Local Website Optimization | | boxinghunter0 -
Redirecting to HTTPS for web design companies
Hello, We redirected our website about 3 months ago to https from http and noticed a drop in rankings after about 2 weeks. Unfortunately, our rankings have not yet recovered. Can anyone recommend a solutions? The website is https://www.web3.ca/ Do we have to build a lot of new links to https if we currently have links that are pointing to http, for the most part? Also, could the switch effect anchor text links? For example, if we have a link to web design, but the links is pointing to http, instead of https, would that link have less value now? Thanks, Anton Vasiliv
Local Website Optimization | | Web3
Creative Director
Web30 -
How does duplicate content work when creating location specific pages?
In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches. So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial. So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?
Local Website Optimization | | mickburkesnr0 -
SEO and Redirecting Site to a Different Firm's Domain while Maintaining Current Domain's Rankings
I am a plaintiffs' attorney with a website that ranks well for my major practice areas. I am considering taking a position with a new firm. As part of the discussion, the new firm would allow me to keep my current site so long as it redirects to my bio page on their firm's site. My goal is to keep my current site ranking well and continuously work on SEO efforts, in case I leave the new firm and want to rely on my current site in the future. My questions are: Is there a way to redirect my site every time it shows up in the listings (I have 1000+ indexed pages) without sacrificing its current rankings b/c of bounce rate issues, etc and 2) If I continue to add pages and work on SEO for my site while it redirects to another, will those efforts be worthwhile due to the redirect? I want to keep trying to build my site even though it redirects to a page on a different domain.
Local Website Optimization | | crpoll0 -
Problem ranking page with a double name and an "&"
I have a client with a double name and a & like: Jones & Jones. I and using all in one SEO on a Wordpress site. Their home page is not ranking even though I have Jones, Jones & Jones and Jones and Jones listed in the keywords. Interestingly enough other pages where I did not list the home page rank when you do a serach for "Jones & Jones" I have not had this issue with other sites but have never had a name repeated and and & in between... any advice woild be appreciate.. I just signed up for a trial of MOZ...
Local Website Optimization | | ajgar0 -
Listing bundle info on site and on local SEO page.
We just finished a new telecom site, and like all telecom sites (think AT&T, Verizon, Suddenlink, etc.), we allow people to put their location in and find internet and phone service packages (what we call bundles) unique to their area. This page also has contact information for the local sales team and some unique content. However, we're about to start putting up smaller, satellite pages for our local SEO initiative. Of course, these pages will have unique content as well, but it will have some of the same content as what's on the individual bundle page, such as package offerings, NAP, etc. Currently this is the URL structure for the bundles: domain.com/bundles/town-name/ This is what I'm planning for the local SEO pages: domain.com/location/town-name-state/ All local FB pages, Google listings, etc. will like to these location pages, rather than the bundle pages. Is this okay or should I consolidate them into one?
Local Website Optimization | | AMATechTel0 -
Which internal page approach is better? Couponsite/Kohls OR Couponsite/Houston/Kohls
Google will use the user's location for a restaurant search but it doesn't look to me like it uses it for a national company like Kohls. Is there a way to determine that? Assume I have no physical local presence in Houston for answering the question. Assume also that the coupon I list is a national one that applies everywhere. It seems to me that a facebook post that uses the first one as a link is better because more people live outside of Houston than inside and will see it as relevant, AND I may list it for more than one city. But, for specificity perhaps it makes sense to have the second one as it may be more likely to show up in a Google search result by someone in Houston.. Your thoughts please? Thanks.
Local Website Optimization | | couponguy0 -
Google ranking wrong page
I have a client where google is ranking the homepage for a term that I want a specific landing page to rank for. The landing page is filled with great keyword focused content, gets a perfect score on the moz keyword target grader. And the home page is not even about the keyword it is ranking for. Any advice on how to get google to stop ranking the wrong page?
Local Website Optimization | | Atomicx0