Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it bad for SEO to have a page that is not linked to anywhere on your site?
-
Hi,
We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site.
Questions:
-
Is it bad for SEO to have a page that is not directly accessible from your site?
-
If no: do we keep this page in our Sitemap, or remove it?
-
If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
-
-
1. It's not bad to have pages that are not directly linked to your site. In fact a good lot of PPC landing pages aren't typically linked from anywhere within the navigation or website itself.
-
Keep the page in the sitemap if you want it to remain indexed but if you only care about the direct traffic, it doesn't need to stay.
-
You can definitely 301 the old page to the new one but you said you previously hid the parent? I would only 301 redirect if you're 100% sure this is the way it will stay forevermore.
So it really depends on why you're removing and what you essentially want to happen.
-
-
When you have a page that's still on the site (even though it's removed from navigation), the page is still on the site and indexed--so users will still get to it. It's still probably going to rank for at least something in the search results.
What you need to do is figure out if the page still contains valid content and is useful for visitors. There's obviously a reason that the page was requested to be removed by the content manager, though.
If the page needs to be removed from navigation, and it won't have any internal links, then most likely you probably need to remove the page, as well. What I would do is set up a 301 Permanent Redirect from that URL to another on-topic page on the site. As long as you use a 301 redirect and redirect it to another internal page on the same domain, you won't lose and "SEO value".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
Is an iframe redirect on the same Domain bad for SEO
Good morning. We have a vendor that has created a landing page with content that we want to use. Because of the way we built the site, the only way to use the content is to create an i-frame. The i-frame is re-directingon the same Domain. Would we benefit from the SEO Content?
Intermediate & Advanced SEO | | jdenbo_edf0 -
SEO value of affiliate external links
There are websites that have linked to my site. Whenever I hover over link I see my direct website URL and I am not seeing "no follow" when viewing source code so I assume these are passing link juice. However when I click on link it directs briefly to shareasale (affiliate account) in web address bar, but then quickly directs back to my website URL as directed. I was curious if these good links I am acquiring truly pass juice or since they briefly pass through an affiliate site if that cancels or dilutes the link juice. Also I am noticing when inspecting element that after the HREF it says class="external-link" I am just not sure if my link building efforts are being ruined by having an affiliate account running.I did not tell them I had one. I guess they are searching to see that I have one and trying to make a few extra commission dollars.
Intermediate & Advanced SEO | | nchachula0 -
Do Page Anchors Affect SEO?
Hi everyone, I've been researching for the past hour and I cannot find a definitive answer anywhere! Can someone tell me if page anchors affect SEO at all? I have a client that has 9 page anchors on one landing page on their website - which means if you were to scroll through their website, the page is really really long! I always thought that by using page anchors instead of sending users through to a dedicated landing page, ranking for those keywords makes it harder because a search spider will read all the content on that landing page and not know how to rank for individual keywords? Am I wrong? The client in particular sells furniture, so on their landing page they have page anchors that jump the user down to "tables" or "chairs" or "lighting" for example. You can then click on one of the product images listed in that section of the page anchor and go through to an individual product page. Can anyone shed any light on this? Thanks!
Intermediate & Advanced SEO | | Virginia-Girtz1 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Should my back links go to home page or internal pages
Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Links from non-indexed pages
Whilst looking for link opportunities, I have noticed that the website has a few profiles from suppliers or accredited organisations. However, a search form is required to access these pages and when I type cache:"webpage.com" the page is showing up as non-indexed. These are good websites, not spammy directory sites, but is it worth trying to get Google to index the pages? If so, what is the best method to use?
Intermediate & Advanced SEO | | maxweb0 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1