SEO Audit for a National Section of a Global Website
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Hello Moz Community,
Very recently I've started working with a national branch of a global company. The way they have their website set up is that you must pick one of the National branches from the main home page. From there, you'll get content related to that country (I'm in a Canada, so naturally, I'm working on the Canadian side).
The question I have is more from a URL structure. Because I can only make any influence for the national side, would it make sense to put it on its own subdomain or is this older SEO thinking?
Example:
Currently: reallylongdomain.com/global/ca/pages/page-title.aspx
Recommended: canada.reallylongdomain.com/page-titleThanks,
Dan -
Thanks Eric!
That's what I thought but I wanted to double-check with the community.
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Whenever you use a subdomain, it's pretty much seen as a separate site. So, while the main domain's Domain Authority will help the subdomain a bit, it's going to be more "powerful" if that content is in a folder or directory on the main domain.
Also, if the content is currently in a directory on the domain currently (rather than being on a subdomain), I would generally not move it to a subdomain.
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